Podcast
“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.
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How AI Content Helper Pro Can Help Your Radio Station Newsroom
We're too excited not to inform everyone about the recent ChatGPT-4o updates to our AI Content Helper Pro.
If you didn't see the ChatGPT-4o update launch last week, read and watch about it at https://openai.com/index/spring-update/.
All About AI Content Helper Pro
AI Content... Read More.
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Create a Year’s Worth of Website Content Quickly With A.I.
Every radio station's website should not just be a digital presence but a robust revenue-generating tool. It's impossible to draw a direct line between stream listeners and website revenue. However, if your website regularly draws visitors back for news, events, and other locally relevant... Read More.
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Why Radio People Shouldn’t Design Station Websites
By nature, I have a do-it-yourself spirit - always have. Radio has always embraced that because, often, everyone is called on to wear many hats to be a practical part of the team. So, it's safe to say that many radio stations assume... Read More.
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Strategies to Drive More E-Mail Sign-Ups
When visitors land on your website, what do you envision them doing? This fundamental question should guide the creation of your digital goals. While your website may pursue multiple objectives, a key goal should always be encouraging listeners to join your e-mail database.... Read More.
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Privacy Policy Guidelines for Safeguarding Listener Data
When was the last time you read your radio station’s privacy policy? Do you have one listed on your station website? If you don’t, we will give you a very important reason why you should later. Information privacy is a major concern today as... Read More.
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Turning Your Radio Station Website Into a Destination
There’s a reason you pick up your phone and head back to Facebook, LinkedIn, or TikTok. Those platforms offer you something new to discover every day or every minute. We might feel that way about our radio stations, but I bet you don’t feel... Read More.
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Making Images Accessible with Alt and Title Tags
Website images are essential for better engagement – even for sighted visitors who use special software to hear our websites. This is where image alt and title tags become imperative.
At the heart of every radio station is its content—the music, the interviews, and... Read More.
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Building Emergency Information Pages That Keep Listeners Informed and Safe
When a disaster happens, we hear how local radio comes to the rescue, providing life-saving information in real-time. Being in the digital space like I am, my mindset is, “Did that essential information make it to their website or mobile app?”
In the wake of... Read More.
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Monetizing your Radio Brand with an Online Store
Since the introduction of “drop-shipping,” it’s easier than ever to get your station swag into the arms of your loyal fans. Drop shipping means that your swag is coming directly from the manufacturer. You don’t have to warehouse boxes of shirts and stickers in... Read More.
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Digital Evolution: Staying Relevant and Revenue-Generating
Digital evolution happens every day. Look at any major brand, and you’ll see it. Year after year, they’re pushing boundaries to outdo themselves. Google and Apple unveil smartphones and other devices that set new benchmarks, upstaging the previous year’s marvels. Car makers roll out... Read More.
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Engaging Your Community with a Hyperlocal News Website
Last week, I read how Saga Communications recently accelerated its plans to launch hyperlocal news websites across its entire market footprint. It has already pre-booked $1 million in revenue for the initiative. They’re on the right track. Making local news... Read More.
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The Strategic Advantage of Custom Content for Advertisers
Creating content targeted explicitly at radio and online advertisers is a B2B marketing strategy that can significantly benefit your radio station(s). This strategy is essential for several reasons. Incorporating it into your content plan can enhance your relationship with advertisers, attract... Read More.
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