Podcast
“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.
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Privacy Policy Guidelines for Safeguarding Listener Data
When was the last time you read your radio station’s privacy policy? Do you have one listed on your station website? If you don’t, we will give you a very important reason why you should later. Information privacy is a major concern today as... Read More.
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Turning Your Radio Station Website Into a Destination
There’s a reason you pick up your phone and head back to Facebook, LinkedIn, or TikTok. Those platforms offer you something new to discover every day or every minute. We might feel that way about our radio stations, but I bet you don’t feel... Read More.
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Making Images Accessible with Alt and Title Tags
Website images are essential for better engagement – even for sighted visitors who use special software to hear our websites. This is where image alt and title tags become imperative.
At the heart of every radio station is its content—the music, the interviews, and... Read More.
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Building Emergency Information Pages That Keep Listeners Informed and Safe
When a disaster happens, we hear how local radio comes to the rescue, providing life-saving information in real-time. Being in the digital space like I am, my mindset is, “Did that essential information make it to their website or mobile app?”
In the wake of... Read More.
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Monetizing your Radio Brand with an Online Store
Since the introduction of “drop-shipping,” it’s easier than ever to get your station swag into the arms of your loyal fans. Drop shipping means that your swag is coming directly from the manufacturer. You don’t have to warehouse boxes of shirts and stickers in... Read More.
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Digital Evolution: Staying Relevant and Revenue-Generating
Digital evolution happens every day. Look at any major brand, and you’ll see it. Year after year, they’re pushing boundaries to outdo themselves. Google and Apple unveil smartphones and other devices that set new benchmarks, upstaging the previous year’s marvels. Car makers roll out... Read More.
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Engaging Your Community with a Hyperlocal News Website
Last week, I read how Saga Communications recently accelerated its plans to launch hyperlocal news websites across its entire market footprint. It has already pre-booked $1 million in revenue for the initiative. They’re on the right track. Making local news... Read More.
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The Strategic Advantage of Custom Content for Advertisers
Creating content targeted explicitly at radio and online advertisers is a B2B marketing strategy that can significantly benefit your radio station(s). This strategy is essential for several reasons. Incorporating it into your content plan can enhance your relationship with advertisers, attract... Read More.
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Meet Our New AI Content Helper Extension
Introducing "AI Content Helper," the ultimate WordPress extension explicitly designed for radio stations looking to revolutionize their online presence. Keeping your website fresh, engaging, and informative is crucial for attracting and retaining a vibrant listener base. AI Content Helper Pro is here to empower... Read More.
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5 Essential Radio Station Website Sponsorships
A well-crafted website serves as the cornerstone of your station’s online presence. It's not just a platform for streaming your content but an invaluable asset for generating revenue through strategic sponsorships. Today, we’ll discuss the minimum sponsorship opportunities on your radio... Read More.
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Elevate Your Audience Reach: How to Include Your Station in Google News
Adding your website's RSS feed to Google News is a strategic move to increase your site's visibility and attract more readers. Google News aggregates content from various sources to provide users with timely news articles and blog posts. You might think this process... Read More.
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AI-Generated Images are the Answer to Copyright Claims
The idea of discussing AI-generated images came to mind last week after I received an e-mail from a law firm claiming that one of our affiliate websites had used a copyrighted image. As the story unfolded, it turned out that the image was... Read More.
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