Conversation with “Digital Dot Connector”, Seth Resler

Seth Resler is a 25-year broadcasting and podcasting veteran who worked on-air and in programming at several major markets before crossing into online marketing. He’s now the digital strategist at Jacobs Media working with radio stations across the country, helping them design and implement action plans that combine websites, social media, email marketing, search engine optimization, content marketing, lead generation, and other online tools.  I’ve followed Seth on his personal blog years before he became the “Digital Dot Connector” for Jacob’s Media.

Here are posts that reference the topics we talked about…

Jacobs Media: Your Radio Station’s Secret Marketing Weapon In 2021? (Wait for it….) E-mail

Jacobs Media: Moving Listeners From Your Rented Digital Assets to Your Owned Digital Assets

Jacobs Media: How To Conduct A Usability Test For Your Radio Station’s Website

Skyrocket Radio: Breaking Up with Your Home Page Slider

Jacobs Media: 4 Things You Can Remove From Your Radio Station’s Homepage

Jacobs Media: Here’s What You Should Put in the Main Menu of Your Radio Station’s Website

Jacobs Media: How to Write an Effective “Advertise With Us” Webpage for Your Radio Station

Jacobs Media: How to Rewrite Your Radio Station’s “Advertise With Us” Webpage for the Pandemic

Jacobs Media: For Radio DJs, Digital Content Should Be An Extension of — Not An Addition To — The Show

Jacobs Media: How Any Radio Station Can Repurpose Its Content

If you want great information that will help your website and your digital team, be sure to follow Seth’s “Connecting the Dots” blog at You’ll be sure to get valuable insight to move your digital efforts forward.

Jim Sherwood serves as the chief creative, brand strategist, lead developer, meticulous project manager, and station collaborator for all Skyrocket Radio sites and projects. Jim is a 30+ year radio veteran with a resume spanning several small, medium, and large markets including roles as Digital Content Manager, Program Director, Production Manager, and Morning Show Host.