Seth Resler is a 25-year broadcasting and podcasting veteran who worked on-air and in programming at several major markets before crossing into online marketing. He’s now the digital strategist at Jacobs Media working with radio stations across the country, helping them design and implement action plans that combine websites, social media, email marketing, search engine optimization, content marketing, lead generation, and other online tools. I’ve followed Seth on his personal blog years before he became the “Digital Dot Connector” for Jacob’s Media.
Here are posts that reference the topics we talked about…
Jacobs Media: Your Radio Station’s Secret Marketing Weapon In 2021? (Wait for it….) E-mail
Jacobs Media: Moving Listeners From Your Rented Digital Assets to Your Owned Digital Assets
Jacobs Media: How To Conduct A Usability Test For Your Radio Station’s Website
Skyrocket Radio: Breaking Up with Your Home Page Slider
Jacobs Media: 4 Things You Can Remove From Your Radio Station’s Homepage
Jacobs Media: Here’s What You Should Put in the Main Menu of Your Radio Station’s Website
Jacobs Media: How to Write an Effective “Advertise With Us” Webpage for Your Radio Station
Jacobs Media: How to Rewrite Your Radio Station’s “Advertise With Us” Webpage for the Pandemic
Jacobs Media: For Radio DJs, Digital Content Should Be An Extension of — Not An Addition To — The Show
Jacobs Media: How Any Radio Station Can Repurpose Its Content
If you want great information that will help your website and your digital team, be sure to follow Seth’s “Connecting the Dots” blog at https://jacobsmedia.com/category/connecting-the-dots. You’ll be sure to get valuable insight to move your digital efforts forward.