Insight

AI systems can only describe your radio station accurately if your website gives them clear, current information to work with. The practical answer is better organization, not a separate AI marketing trick.

An advertiser gets an email that appears to come from your station’s sales department. It includes a familiar name, your logo, and a simple request to pay this month’s invoice through a different link. Nothing about it seems especially unusual, so they make the... Read More.

A modern car can offer broadcast radio, station apps, streaming and digital services without treating them as competing choices. Each has a different job, especially when connectivity fails.

When someone sees a great post from your station, what do you want them to do next? A like or a comment is welcome, but there’s an opportunity to turn that moment into something that lasts longer. I’ve noticed stations putting real thought into... Read More.

A dependable local election page can give listeners the practical information they need without turning your station into a campaign newsroom. Build it early, keep it neutral, and treat it as a resource that needs regular attention.

Google AdSense is changing how it counts impressions, and radio website teams should prepare for a different set of numbers in their reports. The change is less about selling fewer ads than explaining the numbers clearly.

Getting someone to download your radio station’s app is one thing. Giving them a reason to keep it is another. We spend plenty of airtime saying, “Download our free app,” but often spend very little time explaining why someone should. Listening is an obvious... Read More.

Keeping AM available in vehicles protects an important distribution channel, but it does not guarantee an audience. Stations still have to make their local service useful, reliable, and easy to access wherever listeners are.

AI can speed up radio station content, but not every assignment deserves the same level of review. A simple risk-based process helps teams move quickly without letting inaccurate copy reach the public.

A local business should not have to translate phrases like “digital support” and “event visibility” into a picture of what it is actually buying. Clear sponsorship summaries help sellers, station teams, and advertisers start with the same expectations.

Another radio station contacted me recently after receiving an image copyright notice, and I doubt it will be the last. Somewhere along the way, someone needed an image for a story, found one online, uploaded it to the station website and moved on.... Read More.

I’ve read several stories in the radio trades lately about companies putting more emphasis on digital revenue. That shouldn’t surprise anybody. For quite a while now, the larger broadcasters have been making it clear that they no longer see themselves as... Read More.