Podcast
“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.
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You’re Still Sending Listeners to Social Media?
Last week, programming great Gary Berkowitz posted a great article in Radio Ink titled “Did Your Radio Station Pass Saturday’s Test?” The article focused on how many stations failed to mention the biggest news story of the previous Saturday when former... Read More.
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5 Essential Preparations for Radio Station Website Advertising Success
The landscape of website advertising for radio stations varies dramatically across the industry. While some stations have successfully cultivated a digital audience and advertiser base that contributes significantly to their revenue, others are just beginning to recognize the importance of a robust online presence.... Read More.
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Knowing Your Radio Station’s Direct and Indirect Online Competition
Whether you're a small local station or part of a larger group, understanding your direct and indirect online competition can make all the difference in strategizing and growing your digital presence.
What is Direct and Indirect Online Competition?
First, let's define what we mean by direct... Read More.
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Innovative & Untapped Uses for Your Radio Station Website
When you have a robust radio station website, you may not realize it can be used for much more than informing and entertaining your listening audience. Adding additional functionality can transform your website into a powerful tool for streamlining operations, enhancing communication, and... Read More.
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9 Reasons Why RSS Feeds are Bad for Your Radio Station Website
Are you relying on RSS feeds to populate your radio station website? There’s a good chance they are doing more harm than good. It’s common for stations to want to put as much content on their websites as possible. More content equals more visitors,... Read More.
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The Risks of AI-Generated Website Content
I'm sure it comes as no surprise that we've been excited about the potential of AI. Historically, radio has "done a lot with little," and AI can seem like the game-changer we've always dreamed of. In minutes, we can whip up Read More.
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Why Your Radio Station’s Digital Assets Could Be at Risk
Having full control over your online presence is more important than ever. Yet, many managers unfamiliar with digital assets often trust someone else to “take care of everything.” I’ve been asked to do this several times over the years and I always decline. Giving... Read More.
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The Benefits of Remote Website Updates
A big, missed opportunity I see radio stations making is updating their social media accounts from concert venues. Your team likely does this, too. You snap 20 photos with celebrities and immediately post them to Facebook while the concert is still in progress. ... Read More.
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How AI Content Helper Pro Can Help Your Radio Station Newsroom
We're too excited not to inform everyone about the recent ChatGPT-4o updates to our AI Content Helper Pro.
If you didn't see the ChatGPT-4o update launch last week, read and watch about it at https://openai.com/index/spring-update/.
All About AI Content Helper Pro
AI Content... Read More.
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Create a Year’s Worth of Website Content Quickly With A.I.
Every radio station's website should not just be a digital presence but a robust revenue-generating tool. It's impossible to draw a direct line between stream listeners and website revenue. However, if your website regularly draws visitors back for news, events, and other locally relevant... Read More.
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Why Radio People Shouldn’t Design Station Websites
By nature, I have a do-it-yourself spirit - always have. Radio has always embraced that because, often, everyone is called on to wear many hats to be a practical part of the team. So, it's safe to say that many radio stations assume... Read More.
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Strategies to Drive More E-Mail Sign-Ups
When visitors land on your website, what do you envision them doing? This fundamental question should guide the creation of your digital goals. While your website may pursue multiple objectives, a key goal should always be encouraging listeners to join your e-mail database.... Read More.
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