Podcast
“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.
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The Essential First Step to Offering Digital Services
As I look through the radio trades, I see more radio companies expanding their offerings into digital services—like website design, SEO, and more. Many of these stations are opting to expand these services with the help of third-party... Read More.
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Embracing Minimalism and Local Content
Flipping through YouTube this past weekend, I stumbled over the “Minimalism” documentary from a few years ago. This documentary was about the movement of many people to give up the endless “pursuit of stuff” and enjoy their lives more with less. ... Read More.
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The Importance of a Successful Radio Station Website
How important is your radio station website to what you do? For so many, it’s still not a major concern. Today, we’ll be talking with Melissa Boswell Townsend, the owner and General Manager of Boswell Media in Kosciusko, MS. Born into radio,... Read More.
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Implementing AI in Content Creation with Pete Pachal
Have you or your team been reluctant to implement AI in content creation, whether on-air or online? Pete Pachal from Media Copilot joins us to share his extensive experience in tech journalism and insights into AI's transformative potential for radio station... Read More.
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You’re Still Sending Listeners to Social Media?
Last week, programming great Gary Berkowitz posted a great article in Radio Ink titled “Did Your Radio Station Pass Saturday’s Test?” The article focused on how many stations failed to mention the biggest news story of the previous Saturday when former... Read More.
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5 Essential Preparations for Radio Station Website Advertising Success
The landscape of website advertising for radio stations varies dramatically across the industry. While some stations have successfully cultivated a digital audience and advertiser base that contributes significantly to their revenue, others are just beginning to recognize the importance of a robust online presence.... Read More.
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Knowing Your Radio Station’s Direct and Indirect Online Competition
Whether you're a small local station or part of a larger group, understanding your direct and indirect online competition can make all the difference in strategizing and growing your digital presence.
What is Direct and Indirect Online Competition?
First, let's define what we mean by direct... Read More.
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Innovative & Untapped Uses for Your Radio Station Website
When you have a robust radio station website, you may not realize it can be used for much more than informing and entertaining your listening audience. Adding additional functionality can transform your website into a powerful tool for streamlining operations, enhancing communication, and... Read More.
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9 Reasons Why RSS Feeds are Bad for Your Radio Station Website
Are you relying on RSS feeds to populate your radio station website? There’s a good chance they are doing more harm than good. It’s common for stations to want to put as much content on their websites as possible. More content equals more visitors,... Read More.
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The Risks of AI-Generated Website Content
I'm sure it comes as no surprise that we've been excited about the potential of AI. Historically, radio has "done a lot with little," and AI can seem like the game-changer we've always dreamed of. In minutes, we can whip up Read More.
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Why Your Radio Station’s Digital Assets Could Be at Risk
Having full control over your online presence is more important than ever. Yet, many managers unfamiliar with digital assets often trust someone else to “take care of everything.” I’ve been asked to do this several times over the years and I always decline. Giving... Read More.
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The Benefits of Remote Website Updates
A big, missed opportunity I see radio stations making is updating their social media accounts from concert venues. Your team likely does this, too. You snap 20 photos with celebrities and immediately post them to Facebook while the concert is still in progress. ... Read More.
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