Podcast
“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.
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Andy Meadows: A Radio Consultant’s Look at Digital
This week, we visit with Andy Meadows—a Texas-based radio consultant, author, and chief editor for RadioUpdate.com. Andy grew up in radio, with his family owning a station in the Texas Hill Country, and he worked his way to LKCM... Read More.
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Every Radio Station Needs a Website Digital Playbook
If you’ve ever signed on with a major broadcast company, you likely received a welcome aboard kit containing guidelines about your job, responsibilities, expectations, and company culture. You might have also received guidelines specific to your job or role. These resources ensure that new... Read More.
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How Radio Should Respond to the Digital Revenue Shift
Recently, Marketron released their 2025 Radio Revenue Outlook, showing a significant digital revenue shift where local digital advertising spending is projected to surpass traditional media, with digital ad spending reaching $89 billion compared to $82 billion for traditional media.
Key Findings from the... Read More.
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How Radio Stations Can Win with QR Codes
QR codes are everywhere—from restaurant menus to TV ads—but are you using them to grow your radio station’s audience? With engagement rates soaring, these little black-and-white squares can drive app downloads, boost website traffic, and even increase revenue.
"QR" in “QR code” stands for "quick... Read More.
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Routine Content Audits Boost Your Radio Website Engagement
Just this morning, a station general manager I know discovered that their online stream had been down for quite some time—and no one had noticed. Unfortunately, this kind of issue is all too common when websites go unchecked for long periods. We’ve touted the... Read More.
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Best Practices for Using AI-Generated Images on Your Radio Station Website
AI-generated images can be eye-catching, cost-effective, and give your station a fresh and modern look—but they also come with their own set of considerations, from ethical usage to (what’s this?) copyright issues. But don’t worry, today we’ll give you some best practices to ensure... Read More.
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How Local Content Builds Radio Revenue & Engagement
If you're scratching your head trying to uncover how to generate additional revenue and engagement with your station website, local content is the answer. Discover how CowleyPost.com is using user-generated content and innovative strategies to connect communities and grow its audience. This week, we... Read More.
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Top Online New Year’s Resolutions Most Radio Stations Break
A new year brings fresh opportunities and bold promises. But let’s face it—some resolutions are easier made than kept, especially when it comes to managing your radio station’s online presence. Here are the top online New Year’s resolutions we see radio stations make...and (probably)... Read More.
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Get More Engagement by Going Hyperlocal
In this final "best of" episode of 2024, we focus on providing your audience with a hyperlocal website. Last week, I read how Saga Communications recently accelerated its plans to launch hyperlocal news websites across its entire market footprint. It has... Read More.
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Using AI to Create Website Content with Pete Pachal
In this "Best of" episode for 2024, we're joined by Pete Pachal from Media Copilot. In this episode, Pete shares his extensive experience in tech journalism and insights into AI's transformative potential for radio station websites. We discuss different AI tools,... Read More.
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Prioritizing Your Radio Station Website
As we wind down 2024, we're looking back at the best episodes of 2024. If you haven't, please go back and check out our previous episodes. This is one of our favorites. According to our analytics, it was one of yours as well.
Today, we’ll... Read More.
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Showcasing Your Radio Station’s Unique Strengths
Every radio station has something it’s known for—a unique identity that sets it apart from the competition. Whether it’s providing critical weather coverage, advocating community causes, or being the go-to source for local entertainment, this defining trait is your station’s strength. Does your website... Read More.
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