Podcast
“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.
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Routine Content Audits Boost Your Radio Website Engagement
Just this morning, a station general manager I know discovered that their online stream had been down for quite some time—and no one had noticed. Unfortunately, this kind of issue is all too common when websites go unchecked for long periods. We’ve touted the... Read More.
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Best Practices for Using AI-Generated Images on Your Radio Station Website
AI-generated images can be eye-catching, cost-effective, and give your station a fresh and modern look—but they also come with their own set of considerations, from ethical usage to (what’s this?) copyright issues. But don’t worry, today we’ll give you some best practices to ensure... Read More.
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How Local Content Builds Radio Revenue & Engagement
If you're scratching your head trying to uncover how to generate additional revenue and engagement with your station website, local content is the answer. Discover how CowleyPost.com is using user-generated content and innovative strategies to connect communities and grow its audience. This week, we... Read More.
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Top Online New Year’s Resolutions Most Radio Stations Break
A new year brings fresh opportunities and bold promises. But let’s face it—some resolutions are easier made than kept, especially when it comes to managing your radio station’s online presence. Here are the top online New Year’s resolutions we see radio stations make...and (probably)... Read More.
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Get More Engagement by Going Hyperlocal
In this final "best of" episode of 2024, we focus on providing your audience with a hyperlocal website. Last week, I read how Saga Communications recently accelerated its plans to launch hyperlocal news websites across its entire market footprint. It has... Read More.
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Using AI to Create Website Content with Pete Pachal
In this "Best of" episode for 2024, we're joined by Pete Pachal from Media Copilot. In this episode, Pete shares his extensive experience in tech journalism and insights into AI's transformative potential for radio station websites. We discuss different AI tools,... Read More.
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Prioritizing Your Radio Station Website
As we wind down 2024, we're looking back at the best episodes of 2024. If you haven't, please go back and check out our previous episodes. This is one of our favorites. According to our analytics, it was one of yours as well.
Today, we’ll... Read More.
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Showcasing Your Radio Station’s Unique Strengths
Every radio station has something it’s known for—a unique identity that sets it apart from the competition. Whether it’s providing critical weather coverage, advocating community causes, or being the go-to source for local entertainment, this defining trait is your station’s strength. Does your website... Read More.
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Click-Worthy Post and Page Titles that Boost Traffic
Crafting effective post and page titles is crucial for any website aiming to engage an audience and enhance search engine visibility. Titles serve as clickable headlines in search engine results pages (SERPs) and significantly influence both user engagement and SEO performance. ... Read More.
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Crafting the Perfect Homepage for Your Radio Station Website
Imagine walking into a store that sells everything from candles to car parts, but nothing is organized. Overwhelming, right? That’s precisely how a cluttered radio station homepage feels to your visitors. On the flip side, imagine running across a station website with only a... Read More.
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Use AI to Transform On-Air Content into Online Gold
One of the biggest frustrations radio stations face is providing their audience with fresh content for their website. When you already wear multiple hats to do great radio, focusing on the website can be overlooked due to the time required. Most get stuck... Read More.
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Your Radio Station Should Be Podcasting… on YouTube?
This week, we’re talking YouTube. I find that with so much garbage on the major networks and streaming platforms, YouTube is where I’m spending more of my time. It isn’t just for music videos, vlogs, or tutorials. I’m catching up on... Read More.
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