You can spend a lot of time creating content so that your listeners and website visitor stay informed. This great content can help with search engine optimization also. But... Read More.
Before you sit down to make your list of website goals, you need to know why your site exists. Please don’t say, “because everyone including my competitor does” or “for better branding”. Neither of those is the proper response.... Read More.
Each week we explain ways to make your radio station website more appealing to listeners, but what are you doing online to attract more advertisers? How are they finding out about all the opportunities that your radio station has... Read More.
The homepage slider. They’re sometimes called “carousels” or “slide shows“. They often appear near the top of the home page and typically include photos and text, and many times... Read More.
Evergreen content is a powerful tool for building traffic, earning links, and improving rankings. If you want to create a successful website, it should be part of your content... Read More.
I recently had a conversation with a local sales manager who works for a national group and asked him how they were doing at selling their station websites. I was blown away by his response, “We don’t unless someone... Read More.
It’s probably safe to say that when most people upload images to their station website, they neglect to add additional meta-information they should. We’re talking about the ALT TAG, DESCRIPTION TAG, and the CAPTION. If you have a WordPress... Read More.
Today we’re talking about Display Ad Networks that can help you generate passive income you’re your radio station website. Ideally, you have a team of sellers that are excited... Read More.
When you sit down to find something on the internet, you rely on a search engine. This means if you want to get your website noticed, you’ll need to ensure that it appears in searches on Google and similar... Read More.
Banner ads are one of the best forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable, and effective way to increase brand awareness.Need a free Photoshop... Read More.
An old/outdated website sends a message that you aren’t up on the latest trends. There comes a time when every radio station needs to revamp and re-launch for better impact. For example, older websites might not be optimized for... Read More.
Being a radio personality is much different than it was just 10 years ago. In the past, the hardest part of your day was the hour or two of show prep. But today you need to do much more... Read More.