Are Visitors Reading Your Content?

You can spend a lot of time creating content so that your listeners and website visitor stay informed.  This great content can help with search engine optimization also.  But... Read More.

Defining Your Radio Station Website Goals

Before you sit down to make your list of website goals, you need to know why your site exists. Please don’t say, “because everyone including my competitor does” or “for better branding”. Neither of those is the proper response.... Read More.

Breaking Up with Your Home Page Slider

The homepage slider. They’re sometimes called “carousels” or “slide shows“. They often appear near the top of the home page and typically include photos and text, and many times... Read More.

How Image Meta Data Helps SEO and Your Visitors

It’s probably safe to say that when most people upload images to their station website, they neglect to add additional meta-information they should.  We’re talking about the ALT TAG, DESCRIPTION TAG, and the CAPTION.  If you have a WordPress... Read More.

Creating Effective Banner Ads for your Clients

Banner ads are one of the best forms of marketing used in today’s online world.  All companies use them in one form or another because they’re an affordable, measurable, and effective way to increase brand awareness.Need a free Photoshop... Read More.

10 Tips for a Successful Website Re-launch

An old/outdated website sends a message that you aren’t up on the latest trends. There comes a time when every radio station needs to revamp and re-launch for better impact.  For example, older websites might not be optimized for... Read More.

Tips for Air Talent Pages and Social

Being a radio personality is much different than it was just 10 years ago. In the past, the hardest part of your day was the hour or two of show prep.  But today you need to do much more... Read More.