About Us
Built for Radio by People Who Know Radio
Skyrocket Radio builds websites, mobile apps, and digital tools exclusively for radio stations. Since 2013, we have helped broadcasters create a stronger online presence, better serve their listeners, and open new opportunities for digital revenue.
We know radio because we have worked in radio. That experience shapes everything we build, from the way a station manages its daily content to the tools it uses to connect with listeners and advertisers. Our goal is not to add more technology for your staff to manage. It is to make your station’s digital operation easier, more useful, and more valuable.
Jim Sherwood
Founder and Lead Developer
Jim Sherwood has worked in radio since 1988, with experience spanning on-air, programming, promotions, production, and digital content. His career has included positions with iHeartMedia, CBS Radio, Cumulus Broadcasting, and locally owned stations, along with hosting a radio show aboard an aircraft carrier while serving in the U.S. Navy.
After 14 years with iHeartMedia, Jim founded Skyrocket Radio to focus exclusively on the digital needs of broadcasters. Today, he works with station owners, managers, and content teams to develop websites, mobile apps, and digital tools built specifically for radio.
Jim also hosts the Better Radio Websites podcast, where he shares practical strategies to help stations strengthen their online presence, better serve listeners, and create new opportunities for digital revenue.
Łukasz Czerwiński
Mobile Development Lead
Łukasz Czerwiński has led the development of Skyrocket Radio’s mobile applications since 2022 while also contributing to key web projects. His work includes streaming, real-time content updates, and other features that help stations stay connected with listeners across iOS, Android, and the web.
Living with cerebral palsy has also given Łukasz a valuable perspective on accessibility, which he brings to every project. His approach focuses on creating technology that is useful, intuitive, and built around the real needs of broadcasters and their audiences.
As Mobile Development Lead, Łukasz continues to shape Skyrocket Radio’s apps and connected platforms, turning new ideas into practical tools for stations and listeners.
Lauren McKinzie
Content Manager
Lauren McKinzie manages content for Skyrocket Radio clients, helping stations keep their websites current with local news, community information, events, and other content that gives listeners a reason to return.
Her background in administration, scheduling, and production has made her especially skilled at managing the steady flow of information required to keep station websites active and useful. She also has a personal connection to the industry through her late father, a longtime radio sales professional in Baton Rouge, Louisiana.
As Content Manager, Lauren works directly with stations to turn their local information into timely, engaging website content while helping busy staff maintain a stronger and more consistent digital presence.
More Than Software
Our job does not end when your website launches or your app reaches the app stores. We help your team get the most from the tools we build and continue improving them as radio and digital habits change.
Personal Guidance
We work directly with your team to plan, launch, and manage your website, mobile app, and digital tools around the way your station actually operates.
Real Support
When you need help, you reach people who know our products and understand radio. We troubleshoot problems, answer questions, and help your team use the tools more effectively.
Practical Resources
Our guides, video tutorials, and ongoing advice help your team manage content, use new features, and make more of your station’s digital presence.
Always Improving
We continually update our platform with new features and improvements, often based on ideas and needs that come directly from the stations using it.
Ready to Get Started?
Let’s talk about your station, where you want to go, and how the right digital tools can help you get there. Schedule a discovery session to see what Skyrocket Radio can do for you.