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Podcast

“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue.  Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific.  Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.

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Decreasing Load Times of Your Website

This week I discovered a few client websites were still adding large images to the article posts even though they were taught to optimize them in a way that would be faster to their visitors.These extra steps to optimize... Read More.

The Pros and Cons of Using RSS Feeds

First, what are RSS feeds?  RSS stands for Really Simple Syndication. RSS typically uses XML files that can be read by a user’s feed reader, which converts the files into an easy-to-read format. An RSS feed takes the headlines,... Read More.

Radio Station Website Spotlight: Boswell Media

Periodically, we’ll talk to station owners and digital content directors about the great things happening in their market and with their websites.  It’s fitting that we kick off the first one of these segments with Johnny Boswell, owner of Boswell Media in Kosciusko, Mississippi... Read More.

Choosing the Best Image File Type and Format

We’re visual by nature and visually driven. We perceive pictures faster than words, so images are scanned first, before the text.  It’s important to include images on your station website.  Unfortunately, one of the most proven ways to slow... Read More.
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