It is human nature to be attracted to visuals. If you are considering an information website for your radio station or group, then images are a must-have. Images are more memorable than simple text. They also quickly grab attention, increase clicks, reduce bounce rates,... Read More.
Your radio station website should go leaps and bounds beyond a place to display the "Listen Live" button. It has the potential to be your most valuable marketing asset and a revenue-generating machine. The design of your website, in particular, has a significant impact... Read More.
With so many channels available for brand promotion, like social media, TV, podcasting, etc, it can be easy for stations to lose consistency in their messaging and design, especially if different people are updating these channels. This makes it confusing for potential (and even... Read More.
It's often more difficult to find just the right (free/or cheap) photo image to match your radio station promotion or news article. And, going out and shooting something yourself might not be an option. An alternative is creating something yourself from scratch. You can... Read More.
Despite diverging opinions surrounding banner ads, they are still are a popular form of advertising. Some are very good and some are absolutely horrible. Some instantly make you want to click but most are simply annoying. Bad positioning, amateur ad design and too much... Read More.
Banner ads are evil. Well, that's what many people think. They have become such a bad thing nowadays that there are dozens of banner ad blocking mechanisms to choose from. The internet has evolved into something completely different than when it started. It used to... Read More.
Importing news content on a radio station website looks good to viewers, but it can provide a reason for the visitor to leave your site and your advertisers. There no doubt that these days content is king. As you look around the world at some... Read More.
Similar to a station launch or format change, for a new radio station website launch or re-design, the first thing you want to do is show it off to listeners and clients. To really get the most traction out of a new site, you need... Read More.
It's essential that your station website loads quickly. If not, the listener will be gone before the page loads. Why? For one, people are typically impatient, and they won't wait more than a few seconds for your page to load. Also, search engines take... Read More.
One of the most difficult things in writing articles for your station website can be finding the right image to accompany your story. Pulling an image from Google's Image search is asking for big (legal) trouble. There are many websites that have "royalty-free" images,... Read More.
Do you know the reasons why visitors will leave your site early? Having a listener spend time on your website and wanting to return is exactly what you want your site to do. If they are leaving before even moving from the homepage then... Read More.