You and your team work hard to generate great content for your radio station website. You have listeners coming back day after day and you have the stats to show it. You may think to yourself, “Why don’t we... Read More.
We’ve always said that the best radio station websites out there killing it with revenue are the ones killing it with content. We’re talking about fresh new content added daily which is shared with newsletter subscribers and social media... Read More.
One of my new year’s resolutions this year was to get more familiar with Google Analytics. If you are not as familiar with Google Analytics, now is the perfect... Read More.
Sadly, I find that more and more stations are not properly promoting their websites as they should. If you treat your website(s) as a separate radio station(s) that you can generate traffic and revenue from, then it only makes... Read More.
You read that headline correctly, but please don’t get me wrong. I am a big advocate that every radio station should be on whatever social media platforms their listeners are on so they can engage with them there and... Read More.
This week we got a call from a station asking if their news posts could be set to automatically expire after a certain day and time. For example, you post a local news story about a new farmer’s market... Read More.
Seth Resler is a 25-year broadcasting and podcasting veteran who worked on-air and in programming at several major markets before crossing into online marketing. He’s now the digital strategist at Jacobs Media working with radio stations across the country,... Read More.
It seems like every day or week there’s a new headline about another app or website being hacked. And... Read More.
WordPress is the number one content management system in the world because of its ease of use. Regardless of your content management system, every website requires daily, weekly and... Read More.
Obviously, my passion is radio station websites. I spend a lot of time navigating radio station websites all over the world and consider their efficacy from both a marketing and user perspective. I’m often surprised by odd navigational choices,... Read More.
There are a few different methods to display videos on your website. Today, we’ll discuss how to do it whether you’re on WordPress or not. We’ll also cover embedding video from a third-party service like Youtube and Vimeo versus... Read More.