Podcast
“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.
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How to Extend the Life and Value of Every Remote Broadcast
Stations put real effort into remotes, grand openings, fundraisers, and community appearances. The digital value often vanishes the same day. Here’s a practical way to extend each radio remote broadcast online with event pages, photos, sponsor mentions, app alerts, and follow-up recaps.
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Your Station Website Needs Local Good News
America celebrates its 250th birthday this week. It's great to see businesses, communities, and radio stations find creative ways to mark the occasion. The week has become a reminder that there's plenty of good news worth sharing. And spreading good news... Read More.
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Turn Every Podcast Transcript Into a Website Article
Your podcast can stay on its third-party host, but the content should also live on your station website. Here is how to turn each transcript into a useful, searchable WordPress article.
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Google Changed Search. Here’s What Radio Stations Need To Do Right Now
For years, radio stations approached Google with a fairly simple goal: rank higher in search results. We worried about keywords, page titles, backlinks, and finding ways to get more clicks from search engines. While those things still matter, Google just changed... Read More.
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The Clock Is Ticking on Website Accessibility
There’s a conversation happening right now across the digital world that many radio stations still haven’t fully wrapped their heads around yet, and that conversation centers around website accessibility.
For some broadcasters, accessibility still feels like a technical issue buried somewhere in the developer world.... Read More.
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Single Focus: Social Media on Your Homepage
As you can imagine, I see a lot of radio station websites. One feature I find alarming is the use of social media feeds. This is either a widget in the sidebar, or, in some cases, most of the homepage is a large feed... Read More.
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Single Focus: Clean Your Navigation Menu
If there’s one part of your website that quietly determines whether everything else succeeds or fails, it’s your navigation menu.
Not your homepage design. Not your content. Not even your stream player. It’s your navigation.
Because if a listener can’t find what they’re looking for in five seconds or... Read More.
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Single Focus: Turn One Client Into a Digital Package
If you’ve ever sat in a sales meeting and watched eyes glaze over the moment someone says the word “digital,” you’re not alone.
I’ve seen it happen more times than I can count.
Not because salespeople don’t care. And not because they don’t want to sell... Read More.
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Make Your Website a Place Listeners Go On Purpose
In a recent article from Radio Ink, Townsquare Media shared something that should get every radio operator’s attention. The company said traffic to its owned-and-operated websites dropped significantly as search referrals declined, largely due to AI tools giving answers directly instead... Read More.
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The Most Valuable Pages on Your Radio Station Website Might Surprise You
If you ask most radio stations what the most important page on their website is, they’ll usually say the homepage. And that makes sense. It’s the digital front door. It’s where everything starts.
But after working with radio station websites for years, I’ve noticed something interesting.... Read More.
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Make Your Local Articles AI-Ready with “Answer Blocks”
You’ve undoubtedly experienced the change in search engines. You search for a question you have, and Google or another search engine just gives you the answer before a long list of website options. It’s no longer just about ranking on page one. It’s... Read More.
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Why One Local Update per Day Beats Social
If you own or manage a radio station, you’ve probably said something like this before, “We post all the time on Facebook, and it feels like nobody ever sees it.” That exact frustration came up in a conversation I had with a station owner not long... Read More.
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