HomePodcast

Podcast

“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.

SUBSCRIBE ON YOUR PREFERRED PLATFORM

Importing Free State & National News with Jerry Lyles

Hopefully, you want to make money from your website; content is the key. Fresh content is one of the most crucial steps to a successful website. Content drives traffic to increase your SEO, which ensures more visitors see your content. More visitors equals... Read More.

The Ultimate Radio Station Website Maintenance Checklist

We've compiled a list of essential monthly maintenance tasks to keep your website running efficiently and provide the best possible user experience. Regardless of your content management system, every website requires daily, weekly, and monthly maintenance to remain fast and efficient. While this is... Read More.

The Essential First Step to Offering Digital Services

As I look through the radio trades, I see more radio companies expanding their offerings into digital services—like website design, SEO, and more. Many of these stations are opting to expand these services with the help of third-party... Read More.

Embracing Minimalism and Local Content

Flipping through YouTube this past weekend, I stumbled over the “Minimalism” documentary from a few years ago. This documentary was about the movement of many people to give up the endless “pursuit of stuff” and enjoy their lives more with less. ... Read More.

The Importance of a Successful Radio Station Website

How important is your radio station website to what you do? For so many, it’s still not a major concern. Today, we’ll be talking with Melissa Boswell Townsend, the owner and General Manager of Boswell Media in Kosciusko, MS. Born into radio,... Read More.

Implementing AI in Content Creation with Pete Pachal

Have you or your team been reluctant to implement AI in content creation, whether on-air or online? Pete Pachal from Media Copilot joins us to share his extensive experience in tech journalism and insights into AI's transformative potential for radio station... Read More.

5 Essential Preparations for Radio Station Website Advertising Success

The landscape of website advertising for radio stations varies dramatically across the industry. While some stations have successfully cultivated a digital audience and advertiser base that contributes significantly to their revenue, others are just beginning to recognize the importance of a robust online presence.... Read More.

Knowing Your Radio Station’s Direct and Indirect Online Competition

Whether you're a small local station or part of a larger group, understanding your direct and indirect online competition can make all the difference in strategizing and growing your digital presence. What is Direct and Indirect Online Competition? First, let's define what we mean by direct... Read More.

Innovative & Untapped Uses for Your Radio Station Website

When you have a robust radio station website, you may not realize it can be used for much more than informing and entertaining your listening audience. Adding additional functionality can transform your website into a powerful tool for streamlining operations, enhancing communication, and... Read More.

9 Reasons Why RSS Feeds are Bad for Your Radio Station Website

Are you relying on RSS feeds to populate your radio station website? There’s a good chance they are doing more harm than good. It’s common for stations to want to put as much content on their websites as possible. More content equals more visitors,... Read More.

The Risks of AI-Generated Website Content

I'm sure it comes as no surprise that we've been excited about the potential of AI. Historically, radio has "done a lot with little," and AI can seem like the game-changer we've always dreamed of. In minutes, we can whip up

12 3 4 5 Next Last