Every year at this time it’s customary to look back on the previous year and examine things you could... Read More.
We’re visual by nature and visually driven. We perceive pictures faster than words, so images are scanned first, before the text. It’s important to include images on your station website. Unfortunately, one of the most proven ways to slow... Read More.
One of the neatest and surprisingly easiest ways we’ve seen to engage with your local community is to offer... Read More.
Any successful website, whether it’s for a radio station or not, needs to do all it can to keep... Read More.
The speed of any website helps form the first impression for a visitor of that website and the business... Read More.
You can spend a lot of time creating content so that your listeners and website visitor stay informed. This great content can help with search engine optimization also. But... Read More.
Before you sit down to make your list of website goals, you need to know why your site exists. Please don’t say, “because everyone including my competitor does” or “for better branding”. Neither of those is the proper response.... Read More.
Each week we explain ways to make your radio station website more appealing to listeners, but what are you doing online to attract more advertisers? How are they finding out about all the opportunities that your radio station has... Read More.
The homepage slider. They’re sometimes called “carousels” or “slide shows“. They often appear near the top of the home page and typically include photos and text, and many times... Read More.
Evergreen content is a powerful tool for building traffic, earning links, and improving rankings. If you want to create a successful website, it should be part of your content... Read More.
I recently had a conversation with a local sales manager who works for a national group and asked him how they were doing at selling their station websites. I was blown away by his response, “We don’t unless someone... Read More.
It’s probably safe to say that when most people upload images to their station website, they neglect to add additional meta-information they should. We’re talking about the ALT TAG, DESCRIPTION TAG, and the CAPTION. If you have a WordPress... Read More.