Tips for Air Talent Pages and Social
Being a radio personality is much different than it was just 10 years ago. In the past, the hardest part of your day was the hour or two of show prep. But today you need to do much more... Read More.
Podcast
“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.
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Does Your Station Have a Digital Inventory List?
Back in 2019 radio’s digital ad revenue topped $1 billion for the first time and now totals more than 20% of radio’s overall revenue. So, are you making the most of your digital footprint to be part of that... Read More.
Finding and Using Legal Photographs Online
Copyright laws are getting stricter and the means photographers and agencies have to find their images is getting much better. Don’t think you’ll ever get caught. Stay on top of it.
The best photos you can post are the ones... Read More.
Incorporating Local Sports Content & Building New Brands
Local sports programming can be a huge revenue generator. Airing play-by-plays on Friday nights is nothing new, but a growing number of stations are using apps and websites to expand their coverage. Even adding a local sports digital component isn’t... Read More.
Improving the Speed of Your Radio Station Website
In this episode, we’re talking about ways to make your radio station website faster and how speed can impact visitors and revenue.
Countless research papers and benchmarks prove that optimizing your website speed is one of the most affordable and... Read More.
Finding Great Content for your Radio Station Website
This week we're talking about developing a content plan for your station website.
The key to return visitors is compelling content (just like your radio station), so program your website as you would your radio station. Use external RSS feeds... Read More.
Adjusting Your Mindset and Programming Your Content
In this episode, we want you to adjust your mindset on how you feel about your website and we’re going to talk about the two very tip-top things you need to do to make your website better.
This podcast is... Read More.