Podcast
“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.
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Our 5 Core Beliefs for a Better Radio Station Online Presence
Over the years, here at Skyrocket Radio, through every blog post, podcast, and client conversation, we've been trying to help radio stations thrive online. If you take away anything from us, it's these five core beliefs and best practices. These are the pillars... Read More.
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Why Every Website Post Is a Competition
Imagine this: last month, your radio station and a competing TV station and local daily paper all ran the same breaking story—say, the riverside warehouse fire where a neighbor’s dog alerted residents just in time. It's a silent competition, but none of you amplified... Read More.
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5 Reasons Your Station Site Isn’t Driving Traffic and Sales
Sales is probably the biggest reason your station website exists in the first place. It’s not just about throwing up a “listen live” button and calling it good. If your website isn’t pulling in revenue—or giving listeners and advertisers enough reason to stick around—then... Read More.
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How to Solve Common Station Website Frustrations
Is your radio station’s website filled with frustrations that quietly drive listeners away? Does it have cluttered layouts or outdated design elements? These choices can leave listeners with a willingness to jump off.
Your website is critical for keeping listeners engaged and informed. Unfortunately,... Read More.
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Spring Cleaning Your Station Website To Attract More Visitors
Spring is the season of renewal—and there’s no reason your radio station website can’t benefit from a little “spring cleaning.” Just as you might tidy up your home and yard, it’s the perfect time to refresh older posts that still have value and prune... Read More.
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Comparing Digital Content Directors with Radio Program Directors
Think of your station’s Program Director for a moment—the person who orchestrates everything on-air, from music and show scheduling to talent direction. They’re the chief architect of your station’s sound and personality. Now, when we shift gears to your station’s website,... Read More.
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Radio Station Websites: The Real Price of Going Cheap
Are you looking to start or revamp your website? There are so many options you can choose from now. Let’s explore the most common routes stations take and reveal why taking the cheapest path might end up being the most expensive mistake you... Read More.
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Streaming Video is Radio’s Secret Weapon
A few weeks ago, I read the article in Radio & Television Business Report entitled, “Radio’s Digital Revenue Surges To A Record Level.” The article focused on Marketron’s report about radio digital revenue surpassing $2.1 billion last year. What stood out... Read More.
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Andy Meadows: A Radio Consultant’s Look at Digital
This week, we visit with Andy Meadows—a Texas-based radio consultant, author, and chief editor for RadioUpdate.com. Andy grew up in radio, with his family owning a station in the Texas Hill Country, and he worked his way to LKCM... Read More.
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Every Radio Station Needs a Website Digital Playbook
If you’ve ever signed on with a major broadcast company, you likely received a welcome aboard kit containing guidelines about your job, responsibilities, expectations, and company culture. You might have also received guidelines specific to your job or role. These resources ensure that new... Read More.
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How Radio Should Respond to the Digital Revenue Shift
Recently, Marketron released their 2025 Radio Revenue Outlook, showing a significant digital revenue shift where local digital advertising spending is projected to surpass traditional media, with digital ad spending reaching $89 billion compared to $82 billion for traditional media.
Key Findings from the... Read More.
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How Radio Stations Can Win with QR Codes
QR codes are everywhere—from restaurant menus to TV ads—but are you using them to grow your radio station’s audience? With engagement rates soaring, these little black-and-white squares can drive app downloads, boost website traffic, and even increase revenue.
"QR" in “QR code” stands for "quick... Read More.
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