Podcast
“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.
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How Psychology Shapes Every Visit to Your Radio Website
Radio has always been an emotion-based business. We use psychology every day without knowing it. Every time we crack the mic, we’re trying to create a feeling—comfort, excitement, energy, trust. But when it comes to the station website, many radio folks miss this completely.
Your... Read More.
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Future Proof Your Radio Website for AI Search
As a radio station manager or owner, your website has long served as a digital extension of your brand—a place for listeners to catch up on news, enter contests, or stream your shows. But with AI search, that static online brochure won’t cut... Read More.
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Level Up Your Mobile App with this In-Car Challenge
Your mobile app can be more than just a stream player—it can be an in-car game-changer for engagement and new revenue. Today, I’m challenging you to try three new things that could boost listener engagement and ad value, specifically through Read More.
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Speed Tip: Supercharge Your ‘Advertise With Us’ Page
This week, we're introducing a new feature called "Speed Tips" —a new, short-format version of the podcast focused on quick, actionable ideas to improve your station’s digital presence.
This week, let’s talk about your “Advertise With Us” page. If a local business owner clicks that... Read More.
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Our 5 Core Beliefs for a Better Radio Station Online Presence
Over the years, here at Skyrocket Radio, through every blog post, podcast, and client conversation, we've been trying to help radio stations thrive online. If you take away anything from us, it's these five core beliefs and best practices. These are the pillars... Read More.
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Why Every Website Post Is a Competition
Imagine this: last month, your radio station and a competing TV station and local daily paper all ran the same breaking story—say, the riverside warehouse fire where a neighbor’s dog alerted residents just in time. It's a silent competition, but none of you amplified... Read More.
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5 Reasons Your Station Site Isn’t Driving Traffic and Sales
Sales is probably the biggest reason your station website exists in the first place. It’s not just about throwing up a “listen live” button and calling it good. If your website isn’t pulling in revenue—or giving listeners and advertisers enough reason to stick around—then... Read More.
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How to Solve Common Station Website Frustrations
Is your radio station’s website filled with frustrations that quietly drive listeners away? Does it have cluttered layouts or outdated design elements? These choices can leave listeners with a willingness to jump off.
Your website is critical for keeping listeners engaged and informed. Unfortunately,... Read More.
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Spring Cleaning Your Station Website To Attract More Visitors
Spring is the season of renewal—and there’s no reason your radio station website can’t benefit from a little “spring cleaning.” Just as you might tidy up your home and yard, it’s the perfect time to refresh older posts that still have value and prune... Read More.
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Comparing Digital Content Directors with Radio Program Directors
Think of your station’s Program Director for a moment—the person who orchestrates everything on-air, from music and show scheduling to talent direction. They’re the chief architect of your station’s sound and personality. Now, when we shift gears to your station’s website,... Read More.
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Radio Station Websites: The Real Price of Going Cheap
Are you looking to start or revamp your website? There are so many options you can choose from now. Let’s explore the most common routes stations take and reveal why taking the cheapest path might end up being the most expensive mistake you... Read More.
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Streaming Video is Radio’s Secret Weapon
A few weeks ago, I read the article in Radio & Television Business Report entitled, “Radio’s Digital Revenue Surges To A Record Level.” The article focused on Marketron’s report about radio digital revenue surpassing $2.1 billion last year. What stood out... Read More.
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