New Year Resolutions for your Radio Station Website
Every year at this time it’s customary to look back on the previous year and examine things you could... Read More.
Podcast
“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.
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Choosing the Best Image File Type and Format
We’re visual by nature and visually driven. We perceive pictures faster than words, so images are scanned first, before the text. It’s important to include images on your station website. Unfortunately, one of the most proven ways to slow... Read More.
Creating a “Best of” Campaign
One of the neatest and surprisingly easiest ways we’ve seen to engage with your local community is to offer... Read More.
10 Mistakes to Avoid That Annoy Your Visitors
Any successful website, whether it’s for a radio station or not, needs to do all it can to keep... Read More.
Free Website Speed Testing Tools
The speed of any website helps form the first impression for a visitor of that website and the business... Read More.
Are Visitors Reading Your Content?
You can spend a lot of time creating content so that your listeners and website visitor stay informed. This great content can help with search engine optimization also. But... Read More.
Defining Your Radio Station Website Goals
Before you sit down to make your list of website goals, you need to know why your site exists. Please don’t say, “because everyone including my competitor does” or “for better branding”. Neither of those is the proper response.... Read More.
Seven Reasons Why You Need a Market/Corporate Website
Each week we explain ways to make your radio station website more appealing to listeners, but what are you doing online to attract more advertisers? How are they finding out about all the opportunities that your radio station has... Read More.
Breaking Up with Your Home Page Slider
The homepage slider. They’re sometimes called “carousels” or “slide shows“. They often appear near the top of the home page and typically include photos and text, and many times... Read More.
Building Traffic with Evergreen Content
Evergreen content is a powerful tool for building traffic, earning links, and improving rankings. If you want to create a successful website, it should be part of your content... Read More.
Why Is My Radio Station Website Not Getting Any Traffic or Sales?
I recently had a conversation with a local sales manager who works for a national group and asked him how they were doing at selling their station websites. I was blown away by his response, “We don’t unless someone... Read More.
How Image Meta Data Helps SEO and Your Visitors
It’s probably safe to say that when most people upload images to their station website, they neglect to add additional meta-information they should. We’re talking about the ALT TAG, DESCRIPTION TAG, and the CAPTION. If you have a WordPress... Read More.