Podcast
“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.
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The Ultimate Checklist for Rebranding Your Radio Station Online
We are excited to announce that "Better Radio Websites" has been rebranded to align more closely with our parent company, Skyrocket Radio. Along with the new look, we've made a few minor workflow tweaks and enhancements to the podcast. Rest assured, this rebrand will... Read More.
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Bad Website Design Can Hurt My Radio Station?
YES! Bad website design can hurt your radio station. I’ve worked on radio station websites for the past 26 years, and one thing has been consistent. Radio people often start with a well-designed, fast-loading website but unintentionally compromise it over time. (I was guilty... Read More.
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10 Essential Rules for a Successful Radio Station Website
Your radio station’s website is just as important as the on-air broadcast. It’s a direct extension of your brand, your connection to online listeners, and a critical piece of the puzzle when it comes to generating revenue. However, many station managers struggle with... Read More.
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7 Ways a Corporate Blog Can Attract New Radio Advertisers
We’ve maintained a corporate blog on our website since 2018. This free marketing solution has allowed us to be discovered by radio stations all over the world without paying for banner ads or search placement. A blog can be a powerful tool for... Read More.
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Preparing for AI’s Disruption in Radio with Henry Hays
This week, we talk about how radio stations can prepare for AI's disruption with Henry Hayes, co-founder of DisruptREADY. This interview was recorded on the floor of a recent Mississippi Association of Broadcasters annual convention. Henry discusses the... Read More.
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Repurposing On-Air Content for Podcasts
You’re likely sitting on a goldmine of online content—everything that happens on-air. Whether it’s an engaging interview, a lively morning show, or a thought-provoking discussion or interview, the content your station produces daily has immense potential beyond its initial broadcast. By Read More.
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Importing Free State & National News with Jerry Lyles
Hopefully, you want to make money from your website; content is the key. Fresh content is one of the most crucial steps to a successful website. Content drives traffic to increase your SEO, which ensures more visitors see your content. More visitors equals... Read More.
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The Ultimate Radio Station Website Maintenance Checklist
We've compiled a list of essential monthly maintenance tasks to keep your website running efficiently and provide the best possible user experience. Regardless of your content management system, every website requires daily, weekly, and monthly maintenance to remain fast and efficient. While this is... Read More.
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The Essential First Step to Offering Digital Services
As I look through the radio trades, I see more radio companies expanding their offerings into digital services—like website design, SEO, and more. Many of these stations are opting to expand these services with the help of third-party... Read More.
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Embracing Minimalism and Local Content
Flipping through YouTube this past weekend, I stumbled over the “Minimalism” documentary from a few years ago. This documentary was about the movement of many people to give up the endless “pursuit of stuff” and enjoy their lives more with less. ... Read More.
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The Importance of a Successful Radio Station Website
How important is your radio station website to what you do? For so many, it’s still not a major concern. Today, we’ll be talking with Melissa Boswell Townsend, the owner and General Manager of Boswell Media in Kosciusko, MS. Born into radio,... Read More.
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Implementing AI in Content Creation with Pete Pachal
Have you or your team been reluctant to implement AI in content creation, whether on-air or online? Pete Pachal from Media Copilot joins us to share his extensive experience in tech journalism and insights into AI's transformative potential for radio station... Read More.
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