Podcast
“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.
SUBSCRIBE ON YOUR PREFERRED PLATFORM
Click-Worthy Post and Page Titles that Boost Traffic
Crafting effective post and page titles is crucial for any website aiming to engage an audience and enhance search engine visibility. Titles serve as clickable headlines in search engine results pages (SERPs) and significantly influence both user engagement and SEO performance. ... Read More.
Learn more
Crafting the Perfect Homepage for Your Radio Station Website
Imagine walking into a store that sells everything from candles to car parts, but nothing is organized. Overwhelming, right? That’s precisely how a cluttered radio station homepage feels to your visitors. On the flip side, imagine running across a station website with only a... Read More.
Learn more
Use AI to Transform On-Air Content into Online Gold
One of the biggest frustrations radio stations face is providing their audience with fresh content for their website. When you already wear multiple hats to do great radio, focusing on the website can be overlooked due to the time required. Most get stuck... Read More.
Learn more
Your Radio Station Should Be Podcasting… on YouTube?
This week, we’re talking YouTube. I find that with so much garbage on the major networks and streaming platforms, YouTube is where I’m spending more of my time. It isn’t just for music videos, vlogs, or tutorials. I’m catching up on... Read More.
Learn more
The Ultimate Checklist for Rebranding Your Radio Station Online
We are excited to announce that "Better Radio Websites" has been rebranded to align more closely with our parent company, Skyrocket Radio. Along with the new look, we've made a few minor workflow tweaks and enhancements to the podcast. Rest assured, this rebrand will... Read More.
Learn more
Bad Website Design Can Hurt My Radio Station?
YES! Bad website design can hurt your radio station. I’ve worked on radio station websites for the past 26 years, and one thing has been consistent. Radio people often start with a well-designed, fast-loading website but unintentionally compromise it over time. (I was guilty... Read More.
Learn more
10 Essential Rules for a Successful Radio Station Website
Your radio station’s website is just as important as the on-air broadcast. It’s a direct extension of your brand, your connection to online listeners, and a critical piece of the puzzle when it comes to generating revenue. However, many station managers struggle with... Read More.
Learn more
7 Ways a Corporate Blog Can Attract New Radio Advertisers
We’ve maintained a corporate blog on our website since 2018. This free marketing solution has allowed us to be discovered by radio stations all over the world without paying for banner ads or search placement. A blog can be a powerful tool for... Read More.
Learn more
Preparing for AI’s Disruption in Radio with Henry Hays
This week, we talk about how radio stations can prepare for AI's disruption with Henry Hayes, co-founder of DisruptREADY. This interview was recorded on the floor of a recent Mississippi Association of Broadcasters annual convention. Henry discusses the... Read More.
Learn more
Repurposing On-Air Content for Podcasts
You’re likely sitting on a goldmine of online content—everything that happens on-air. Whether it’s an engaging interview, a lively morning show, or a thought-provoking discussion or interview, the content your station produces daily has immense potential beyond its initial broadcast. By Read More.
Learn more
Importing Free State & National News with Jerry Lyles
Hopefully, you want to make money from your website; content is the key. Fresh content is one of the most crucial steps to a successful website. Content drives traffic to increase your SEO, which ensures more visitors see your content. More visitors equals... Read More.
Learn more
The Ultimate Radio Station Website Maintenance Checklist
We've compiled a list of essential monthly maintenance tasks to keep your website running efficiently and provide the best possible user experience. Regardless of your content management system, every website requires daily, weekly, and monthly maintenance to remain fast and efficient. While this is... Read More.
Learn more