Podcast
“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.
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Website Promotion Strategies Every Station Should Use
Our business has always been about information and promotion. Outside of music, everything we do on-air fits into one of those two buckets. We regularly hear promos like, “The most music,” “Your home for today’s country,” and “News you can use.” These are constant... Read More.
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Which Stream Player Is Best for Your Station Website?
When it comes to streaming your station online, your website’s stream player is arguably your most critical feature. But not all streaming players are created equal. From simple embedded players to popout windows and advanced persistent players, each one has its benefits and drawbacks.
Types... Read More.
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What ELSE Can Your Radio Station Website Do?
By now, you’ve heard us say it a million times: your station’s website should always be adding local news, events, and other fresh content. That’s the foundation. If you’re not doing that, start there — because no fancy feature is going to save a... Read More.
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Contact Us Pages That Connect
When’s the last time you looked at your station’s Contact Us Page from a listener’s point of view?
It's one of the simplest pages on your site—but also one of the most important. Whether it’s a prize winner trying to claim their giveaway, a... Read More.
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Ensuring AI Search Recommends Your Radio Station
We did an episode last month on Future Proofing Your Website for AI Search, but this topic is so relevant and vital to your station website that it deserves a follow-up. In that episode, we laid the groundwork for understanding how AI is... Read More.
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Speed Tip: 3 Quick Homepage Fixes That Boost Engagement
Today, we’re tackling one of the most visited parts of your website: the homepage. Your homepage is your storefront. So, it must be maintained to ensure you’re directing visitors to where you want them to go. Here are three quick fixes... Read More.
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AI-Powered Radio Content with Tracy Johnson
I recently met with consultant, strategist, and all-around radio sage Tracy Johnson to get his insights on how stations can stop dabbling in digital and start banking on it. From his Nebraska beginnings to building an AI content engine that curates 13+ format-specific versions... Read More.
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Sales Smarts & Digital Dollars with Pat Bryson
98-year-old vaudeville stage? Check. Packed broadcaster convention? Check. One of radio’s most sought-after revenue gurus sharing the mic? Double-check. Strap in, because veteran sales consultant Pat Bryson just dropped a clinic on turning radio stations—and their websites—into relentless revenue engines.
Five Take-Home Truths from Pat... Read More.
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How Psychology Shapes Every Visit to Your Radio Website
Radio has always been an emotion-based business. We use psychology every day without knowing it. Every time we crack the mic, we’re trying to create a feeling—comfort, excitement, energy, trust. But when it comes to the station website, many radio folks miss this completely.
Your... Read More.
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Future Proof Your Radio Website for AI Search
As a radio station manager or owner, your website has long served as a digital extension of your brand—a place for listeners to catch up on news, enter contests, or stream your shows. But with AI search, that static online brochure won’t cut... Read More.
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Level Up Your Mobile App with this In-Car Challenge
Your mobile app can be more than just a stream player—it can be an in-car game-changer for engagement and new revenue. Today, I’m challenging you to try three new things that could boost listener engagement and ad value, specifically through Read More.
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Speed Tip: Supercharge Your ‘Advertise With Us’ Page
This week, we're introducing a new feature called "Speed Tips" —a new, short-format version of the podcast focused on quick, actionable ideas to improve your station’s digital presence.
This week, let’s talk about your “Advertise With Us” page. If a local business owner clicks that... Read More.
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