Adding Video to Your Sports Broadcasts
Adding video to your local sports broadcasts can take your game to the next level. Today we interview Gabe Edney with Paragon Sports TV. They can help your station... Read More.
Podcast
“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.
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We Interview Cool Radio Streaming
Being a small company, we love partnering with other small companies. Skyrocket Radio recently presented at a broadcasters convention in Alabama and got a chance to talk with Tom Dobrez, the owner and CEO of Cool Radio Streaming.
Cool Radio... Read More.
The Importance of Optimizing Website Images
The speed that your radio station website loads matters – maybe more than you realize. Overall, we have grown increasingly impatient with the amount of time we’re willing to wait for things to load. In fact, many studies show... Read More.
Charging Subscriptions for Website and Streaming Content
You and your team work hard to generate great content for your radio station website. You have listeners coming back day after day and you have the stats to show it. You may think to yourself, “Why don’t we... Read More.
Content Ideas for No-Staff Radio Stations
We’ve always said that the best radio station websites out there killing it with revenue are the ones killing it with content. We’re talking about fresh new content added daily which is shared with newsletter subscribers and social media... Read More.
Migrating From Universal Analytics to Google Analytics 4
One of my new year’s resolutions this year was to get more familiar with Google Analytics. If you are not as familiar with Google Analytics, now is the perfect... Read More.
Promoting Your Website On-Air and on Social Media Properly
Sadly, I find that more and more stations are not properly promoting their websites as they should. If you treat your website(s) as a separate radio station(s) that you can generate traffic and revenue from, then it only makes... Read More.
Stop Promoting Social Media Channels on Your Website
You read that headline correctly, but please don’t get me wrong. I am a big advocate that every radio station should be on whatever social media platforms their listeners are on so they can engage with them there and... Read More.
Removing Old Content to Help Your Website Grow
This week we got a call from a station asking if their news posts could be set to automatically expire after a certain day and time. For example, you post a local news story about a new farmer’s market... Read More.
5 Things to Check Often in Google Analytics
If you’re in a rated market, you’re likely checking the ratings each month to determine how well your radio station is performing. Google Analytics is a free tool to help you tell how well your website... Read More.
Conversation with “Digital Dot Connector”, Seth Resler
Seth Resler is a 25-year broadcasting and podcasting veteran who worked on-air and in programming at several major markets before crossing into online marketing. He’s now the digital strategist at Jacobs Media working with radio stations across the country,... Read More.
Regular Admin’s Guide to Protecting Your Website from Cyber Attacks
It seems like every day or week there’s a new headline about another app or website being hacked. And... Read More.