I recently had a conversation with a local sales manager who works for a national group and asked him how they were doing at selling their station websites. I was blown away by his response, “We don’t unless someone... Read More.
It’s probably safe to say that when most people upload images to their station website, they neglect to add additional meta-information they should. We’re talking about the ALT TAG, DESCRIPTION TAG, and the CAPTION. If you have a WordPress... Read More.
Today we’re talking about Display Ad Networks that can help you generate passive income you’re your radio station website. Ideally, you have a team of sellers that are excited... Read More.
When you sit down to find something on the internet, you rely on a search engine. This means if you want to get your website noticed, you’ll need to ensure that it appears in searches on Google and similar... Read More.
Banner ads are one of the best forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable, and effective way to increase brand awareness. Need a free Photoshop... Read More.
An old/outdated website sends a message that you aren’t up on the latest trends. There comes a time when every radio station needs to revamp and re-launch for better impact. For example, older websites might not be optimized for... Read More.
Being a radio personality is much different than it was just 10 years ago. In the past, the hardest part of your day was the hour or two of show prep. But today you need to do much more... Read More.
Back in 2019 radio’s digital ad revenue topped $1 billion for the first time and now totals more than 20% of radio’s overall revenue. So, are you making the most of your digital footprint to be part of that... Read More.
Copyright laws are getting stricter and the means photographers and agencies have to find their images is getting much better. Don’t think you’ll ever get caught. Stay on top of it. The best photos you can post are the ones... Read More.
Local sports programming can be a huge revenue generator. Airing play-by-plays on Friday nights is nothing new, but a growing number of stations are using apps and websites to expand their coverage. Even adding a local sports digital component isn’t... Read More.
In this episode, we’re talking about ways to make your radio station website faster and how speed can impact visitors and revenue. Countless research papers and benchmarks prove that optimizing your website speed is one of the most affordable and... Read More.
This week we're talking about developing a content plan for your station website. The key to return visitors is compelling content (just like your radio station), so program your website as you would your radio station. Use external RSS feeds... Read More.