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Podcast

“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.

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Blogging for Radio: A Powerful Tool for Engagement and Growth

Blogging is writing and publishing content on a website covering various topics, from personal experiences and how-to guides to expert industry insights and opinion pieces. Daily blogging was once required of all Clear Channel/iHeart air personalities, and I didn’t know... Read More.

Weighing the Downsides of External Content & Widgets

External content and widgets can allow radio station website owners to enhance the functionality and interactivity of their websites. From social media widgets to embedding videos, reviews, and sports scores, external content and widgets can truly transform a website. However,... Read More.

Preparing Your Radio Station’s Website for High-Traffic Events

Whether it's a celebrity interview, a particular show, or a major news event, we all have a good idea when everyone wants to tune in to your station simultaneously. But is your website ready to handle a similar rush? ... Read More.

Harnessing User-Generated Content

As you know and still hear frequently here, content is king. Fresh content is what brings visitors back to our website consistently. It’s vital if we want to generate revenue with our websites. AI content is... Read More.

Amplifying Your Radio Station’s Brand Identity Online

In our competitive world, establishing a unique and compelling brand identity is not just a luxury—it's a necessity. It's the difference between being just another frequency on the dial and being a beloved source of entertainment,... Read More.

Repurposing On-Air Content for Digital Engagement

If you visit the websites and social media channels of major market radio stations and the bigger talent working there, you’ll notice a pattern of re-purposing what they do on-air. The most successful radio stations and talent do not... Read More.

Improve Your Website User Experience to Increase Visitors

Online platforms like our websites and mobile apps have become the primary means of accessing information and entertainment for so many people. So, we, as radio stations, must recognize the significance of providing an exceptional user... Read More.

4 Ways to Harness AI for Amazing Website Content

One of the biggest hurdles radio station operators face is content creation. They do not have someone to create the content. Or, the content person is so bogged down with other duties that they don’t have time to... Read More.

7 Ways to Optimize Your Newsletter Signup for Maximum Subscribers

An E-mail newsletter remains a valuable tool for radio stations to connect with their audience, promote shows and listening, and drive engagement with your station website. However, getting people... Read More.

Banner Ad Design Best Practices & Pitfalls to Avoid

Banner ads are still a great way for your clients to promote their business or product. Let's create a compelling and impactful banner ad that captures attention, communicates your... Read More.

It’s Time for a Website Health Check!

I have an annual physical coming up in the next week or so, and that got me thinking about how often we should be performing website health checks. A website health check is a routine checkup to ensure it... Read More.

Should You Import RSS Content?

Several radio station affiliates have asked if importing RSS content would benefit their websites. I always answer, “What content are you providing now?” Because it’s essential to know how much you will be relying on the RSS content you’ll... Read More.

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