An e-mail newsletter is a simple and effective way for radio stations to stay connected with their audience, build community, and promote their events and promotions. If you’re not collecting e-mail addresses and reaching out to these subscribers regularly, lean in.
This week we received a phone call from a client saying they received an image copyright claim notice claiming they owed thousands of dollars for an image that appeared on their station website. That got me to thinking about what kinds of people are... Read More.
Today, we’ll cover the top five web-related skills your team members need to know for your station website to be successful. Our radio station websites are far from populating themselves with artificial intelligence (AI). So, people must populate news and blog posts, events, contests,... Read More.
Happy new year! Do you have any goals to kick off the new year? Today we want to cover some recommended new years resolutions that you should have for your radio station website. 1. Devote More Resources to Your Station Website Your station website should equal... Read More.
Today we want to talk about your mindset regarding your radio station website. Why do you have a website for your radio station? Is it simply to have a place to direct people to listen online? Is it because you know every business should... Read More.
Are you providing adequate calls to action on your website homepage to get visitors to act on what you want them to? Are you collecting e-mail addresses so you can better communicate with your listeners on a consistent basis? This week, we're talking homepages,... Read More.
The podcasting audience continues to grow, and its reinvigorating audio listening and advertising. An Edison Research study shows that over half of all Americans have listened to a podcast, and one-third have listened in the last week. 41% of... Read More.
Having good information about your market can help you make decisions now, tomorrow, and into the future. Today, we’ll talk with one of the leading experts in small to... Read More.
Today, we're introducing a new periodic feature of quick tips. These five tips might not demand a full blog post or podcast episode but are very good to know. 1.... Read More.
Cache is a term coined back in 1967 by IBM System Journal’s editor Lyle R. Johnson. It works on a simple principle: providing temporary storage for computed content to be accessed later. It acts as a memory bank, making... Read More.
Banner ads are everywhere because they’re an affordable, measurable, and effective way to increase brand awareness. For radio stations wanting to make any revenue online, they are essential. We... Read More.