Podcast
“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.
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The Secret Shopper Strategy for a Better Website
When was the last time you explored your radio station’s website like a first-time visitor? I know that might seem like a difficult task since you’re essentially judging your own business. However, you might be missing key opportunities to improve your digital presence. Over... Read More.
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Elevate Your Local Sports with Michael Brannon
This week we talk with Michael Brannon, Executive Vice President of Radio Alabama, about how their team is taking high school sports broadcasting to new heights—and making it profitable. Michael shares insights from his recent NAB panel, where he unpacked the real-world workflow and... Read More.
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View Your Website As a Sister Station
Let’s be real. Most radio stations treat their websites like an afterthought — just a place to slap the stream, maybe post a contest or two, and call it a day. It's like one of those blinking roadside signs that you forget about until... Read More.
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Professional Websites Use Consistent Featured Images
What can instantly make your website look cleaner, more professional, and even load faster? One of the quickest ways to improve the look and performance of your radio station website? Standardize your featured images.
Here’s why that matters – and how to do it... Read More.
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Website Promotion Strategies Every Station Should Use
Our business has always been about information and promotion. Outside of music, everything we do on-air fits into one of those two buckets. We regularly hear promos like, “The most music,” “Your home for today’s country,” and “News you can use.” These are constant... Read More.
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Which Stream Player Is Best for Your Station Website?
When it comes to streaming your station online, your website’s stream player is arguably your most critical feature. But not all streaming players are created equal. From simple embedded players to popout windows and advanced persistent players, each one has its benefits and drawbacks.
Types... Read More.
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What ELSE Can Your Radio Station Website Do?
By now, you’ve heard us say it a million times: your station’s website should always be adding local news, events, and other fresh content. That’s the foundation. If you’re not doing that, start there — because no fancy feature is going to save a... Read More.
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Contact Us Pages That Connect
When’s the last time you looked at your station’s Contact Us Page from a listener’s point of view?
It's one of the simplest pages on your site—but also one of the most important. Whether it’s a prize winner trying to claim their giveaway, a... Read More.
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Ensuring AI Search Recommends Your Radio Station
We did an episode last month on Future Proofing Your Website for AI Search, but this topic is so relevant and vital to your station website that it deserves a follow-up. In that episode, we laid the groundwork for understanding how AI is... Read More.
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Speed Tip: 3 Quick Homepage Fixes That Boost Engagement
Today, we’re tackling one of the most visited parts of your website: the homepage. Your homepage is your storefront. So, it must be maintained to ensure you’re directing visitors to where you want them to go. Here are three quick fixes... Read More.
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AI-Powered Radio Content with Tracy Johnson
I recently met with consultant, strategist, and all-around radio sage Tracy Johnson to get his insights on how stations can stop dabbling in digital and start banking on it. From his Nebraska beginnings to building an AI content engine that curates 13+ format-specific versions... Read More.
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Sales Smarts & Digital Dollars with Pat Bryson
98-year-old vaudeville stage? Check. Packed broadcaster convention? Check. One of radio’s most sought-after revenue gurus sharing the mic? Double-check. Strap in, because veteran sales consultant Pat Bryson just dropped a clinic on turning radio stations—and their websites—into relentless revenue engines.
Five Take-Home Truths from Pat... Read More.
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