Podcast
“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.
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Treat Content As Your Product – Not Just Radio
Regardless of whether we like it or admit it, we’re not just in the radio business anymore—we’re in the content business. This is a struggle for a lot of us radio people to jump on board with. I struggled with it many years... Read More.
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Get More Traffic with Push Notifications
Push notifications might be one of the most overlooked tools in radio right now—but they shouldn’t be. When we talk about digital engagement, most radio station managers immediately think of social media. And to be fair, it’s easy to see why—social is flashy,... Read More.
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More Local for More Clicks, Loyalty, and Profit
If you're chasing more website traffic, better SEO, and deeper community ties, local content is the answer. Let's unpack why it works—and how you can do more of it without a huge lift.
We do a lot of new website launches, and we always... Read More.
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Radio Apps Should Do More than Stream!
You already know that today's listeners aren't just tuning in from kitchen radios or car dashboards. They're on their phones, scrolling, streaming, and staying connected all day long. If your station doesn't have a mobile app, you're missing a huge opportunity to keep... Read More.
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Is Your Station Website Ready for AI Browsers
There’s a quiet but massive shift happening online—and it just got louder with the release of AI browsers like Perplexity Comet and the new ChatGPT-powered Atlas browser. With these browsers, users can now ask questions and get intelligent,... Read More.
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Fix Your Empty Contest Page
A radio station's Contests page should be one of the most engaging areas of the website. It's where listeners go to get excited, feel involved, and participate in the station experience. But when there's nothing listed—no prizes, no promos, no activity—it can send the... Read More.
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Stop Using “Under Construction” Pages
Dead air is something we go to great lengths to avoid. We engrain into our personalities the importance and even install equipment to alert us of it. So why would you let that happen online, figuratively, with your website?
Your website is the digital front... Read More.
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5 Social Media Goals Every Radio Station Should Set
Are you training your audience to follow your station—or just follow Facebook? Today, we have 5 social media goals to ensure social media is working for you instead of against you. For some stations, they place a greater emphasis on social media than on... Read More.
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How Stations Can Win Online without News
I recently submitted an article to radioupdate.com titled “How Stations Can Win Online without News,” and thought I would do a podcast to follow that up. If you’re not following radioupdate.com, you should. It’s built and populated by... Read More.
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Why Your Radio Station Website Should Be WordPress
“WordPress is outdated and slow.” Have you heard that one before? It’s a bold statement—and one that can make you question whether your station’s website is keeping up. But here’s the truth: WordPress is not only alive and well, it’s still one of the... Read More.
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How Many Banner Ads are Ideal for a Radio Station Homepage?
At the Texas Association of Broadcasters conference last month, Radio Update’s Andy Meadows tossed out a question that had managers leaning forward in their seats: “What’s a proper amount of banner ads on a radio station homepage?”
If you’ve been around radio... Read More.
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10 Tips to Create Click-Worthy Banner Ads
Banner ads remain a vital tool for radio stations looking to monetize their digital platforms. They’re affordable, trackable, and can significantly boost revenue—if done right. But traffic alone isn't enough. Once visitors arrive, your banner ads must be designed to convert. Here’s how to... Read More.
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