Podcast
“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.
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Is Your Station Website Ready for AI Browsers
There’s a quiet but massive shift happening online—and it just got louder with the release of AI browsers like Perplexity Comet and the new ChatGPT-powered Atlas browser. With these browsers, users can now ask questions and get intelligent,... Read More.
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Fix Your Empty Contest Page
A radio station's Contests page should be one of the most engaging areas of the website. It's where listeners go to get excited, feel involved, and participate in the station experience. But when there's nothing listed—no prizes, no promos, no activity—it can send the... Read More.
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Stop Using “Under Construction” Pages
Dead air is something we go to great lengths to avoid. We engrain into our personalities the importance and even install equipment to alert us of it. So why would you let that happen online, figuratively, with your website?
Your website is the digital front... Read More.
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5 Social Media Goals Every Radio Station Should Set
Are you training your audience to follow your station—or just follow Facebook? Today, we have 5 social media goals to ensure social media is working for you instead of against you. For some stations, they place a greater emphasis on social media than on... Read More.
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How Stations Can Win Online without News
I recently submitted an article to radioupdate.com titled “How Stations Can Win Online without News,” and thought I would do a podcast to follow that up. If you’re not following radioupdate.com, you should. It’s built and populated by... Read More.
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Why Your Radio Station Website Should Be WordPress
“WordPress is outdated and slow.” Have you heard that one before? It’s a bold statement—and one that can make you question whether your station’s website is keeping up. But here’s the truth: WordPress is not only alive and well, it’s still one of the... Read More.
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How Many Banner Ads are Ideal for a Radio Station Homepage?
At the Texas Association of Broadcasters conference last month, Radio Update’s Andy Meadows tossed out a question that had managers leaning forward in their seats: “What’s a proper amount of banner ads on a radio station homepage?”
If you’ve been around radio... Read More.
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10 Tips to Create Click-Worthy Banner Ads
Banner ads remain a vital tool for radio stations looking to monetize their digital platforms. They’re affordable, trackable, and can significantly boost revenue—if done right. But traffic alone isn't enough. Once visitors arrive, your banner ads must be designed to convert. Here’s how to... Read More.
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The Secret Shopper Strategy for a Better Website
When was the last time you explored your radio station’s website like a first-time visitor? I know that might seem like a difficult task since you’re essentially judging your own business. However, you might be missing key opportunities to improve your digital presence. Over... Read More.
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Elevate Your Local Sports with Michael Brannon
This week we talk with Michael Brannon, Executive Vice President of Radio Alabama, about how their team is taking high school sports broadcasting to new heights—and making it profitable. Michael shares insights from his recent NAB panel, where he unpacked the real-world workflow and... Read More.
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View Your Website As a Sister Station
Let’s be real. Most radio stations treat their websites like an afterthought — just a place to slap the stream, maybe post a contest or two, and call it a day. It's like one of those blinking roadside signs that you forget about until... Read More.
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Professional Websites Use Consistent Featured Images
What can instantly make your website look cleaner, more professional, and even load faster? One of the quickest ways to improve the look and performance of your radio station website? Standardize your featured images.
Here’s why that matters – and how to do it... Read More.
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