Promoting local discount deals, coupons and special rewards on your radio station website is a great way to bring back visitors on a daily (or even hourly) basis. Today we talk with Matt Crowell, the CEO of GetintheLoop. GetintheLoop is... Read More.
Adding video to your local sports broadcasts can take your game to the next level. Today we interview Gabe Edney with Paragon Sports TV. They can help your station... Read More.
Being a small company, we love partnering with other small companies. Skyrocket Radio recently presented at a broadcasters convention in Alabama and got a chance to talk with Tom Dobrez, the owner and CEO of Cool Radio Streaming. Cool Radio... Read More.
The speed that your radio station website loads matters – maybe more than you realize. Overall, we have grown increasingly impatient with the amount of time we’re willing to wait for things to load. In fact, many studies show... Read More.
You and your team work hard to generate great content for your radio station website. You have listeners coming back day after day and you have the stats to show it. You may think to yourself, “Why don’t we... Read More.
We’ve always said that the best radio station websites out there killing it with revenue are the ones killing it with content. We’re talking about fresh new content added daily which is shared with newsletter subscribers and social media... Read More.
One of my new year’s resolutions this year was to get more familiar with Google Analytics. If you are not as familiar with Google Analytics, now is the perfect... Read More.
Sadly, I find that more and more stations are not properly promoting their websites as they should. If you treat your website(s) as a separate radio station(s) that you can generate traffic and revenue from, then it only makes... Read More.
You read that headline correctly, but please don’t get me wrong. I am a big advocate that every radio station should be on whatever social media platforms their listeners are on so they can engage with them there and... Read More.
This week we got a call from a station asking if their news posts could be set to automatically expire after a certain day and time. For example, you post a local news story about a new farmer’s market... Read More.
Seth Resler is a 25-year broadcasting and podcasting veteran who worked on-air and in programming at several major markets before crossing into online marketing. He’s now the digital strategist at Jacobs Media working with radio stations across the country,... Read More.