Seth Resler is a 25-year broadcasting and podcasting veteran who worked on-air and in programming at several major markets before crossing into online marketing. He’s now the digital strategist at Jacobs Media working with radio stations across the country,... Read More.
It seems like every day or week there’s a new headline about another app or website being hacked. And... Read More.
WordPress is the number one content management system in the world because of its ease of use. Regardless of your content management system, every website requires daily, weekly and... Read More.
Obviously, my passion is radio station websites. I spend a lot of time navigating radio station websites all over the world and consider their efficacy from both a marketing and user perspective. I’m often surprised by odd navigational choices,... Read More.
There are a few different methods to display videos on your website. Today, we’ll discuss how to do it whether you’re on WordPress or not. We’ll also cover embedding video from a third-party service like Youtube and Vimeo versus... Read More.
There’s a new way to enable people to play your radio station directly on Alexa without having to write a single line of code. Thanks to the Alexa Radio Skills Kit, radio stations no longer have to... Read More.
This week I discovered a few client websites were still adding large images to the article posts even though they were taught to optimize them in a way that would be faster to their visitors. These extra steps to optimize... Read More.
Having a website dedicated to your radio station is essential. It can do so much more than simply being a spot to put your "listen live" button. It can provide you with unlimited opportunities to generate additional revenue by... Read More.
First, what are RSS feeds? RSS stands for Really Simple Syndication. RSS typically uses XML files that can be read by a user’s feed reader, which converts the files into an easy-to-read format. An RSS feed takes the headlines,... Read More.
Periodically, we’ll talk to station owners and digital content directors about the great things happening in their market and with their websites. It’s fitting that we kick off the first one of these segments with Johnny Boswell, owner of Boswell Media in Kosciusko, Mississippi... Read More.