Podcast
“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.
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Why One Local Update per Day Beats Social
If you own or manage a radio station, you’ve probably said something like this before, “We post all the time on Facebook, and it feels like nobody ever sees it.” That exact frustration came up in a conversation I had with a station owner not long... Read More.
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Should You Vibe Code Your Radio Station Website?
Have we really come to a point where you can just tell a robot what you want your website to look like, and it'll build it for you? Well... yeah. But should you?
Welcome to the world of vibe coding. It's fast. It's slick. And... Read More.
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Metrics that Matter: Mobile App
We’re wrapping up our Metrics That Matter series with one last platform that often gets misjudged—your station’s mobile app. A lot of stations focus on download counts when promoting their app. And yes, downloads are important… but they’re not the whole story.
Just... Read More.
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Metrics That Matter: Social Media
Today, we’re looking at one of the most tempting traps in digital marketing—social media follower counts. It feels good to hit 5,000… 10,000… or even 50,000 followers. But that number alone doesn’t tell you if your content is landing with your audience. And if... Read More.
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Metrics That Matter – Your Newsletter
Today, we’re continuing our “Metrics that Matter” series and focusing on your station’s newsletter—and specifically, the metrics that actually matter. I have one client who switched newsletter platforms last year and complained that this new service was removing his subscribers. He would say,... Read More.
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The Metrics that Matter: Your Website
Today, we’re starting a short series on something that affects every station—how we measure success online. I recently published an article on radioupdate.com about thinking differently in the new year and just focusing on and improving only the metrics that really... Read More.
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Podcast Your Radio Newscasts
This is the time of year when managers start looking at ways to advance in the new year. If podcasting is on your New Year’s resolution list, one of the quickest ways to get started is to repurpose your regular newscasts.
A podcast allows... Read More.
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A “Year in Review” Page to Boost Engagement and Sponsorship
As we approach the end of the year, it's a perfect time to reflect on the stories, events, and moments that made 2025 memorable. Your station is already a community hub—why not reinforce that role with a special "Year in Review" feature page on... Read More.
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Treat Content As Your Product – Not Just Radio
Regardless of whether we like it or admit it, we’re not just in the radio business anymore—we’re in the content business. This is a struggle for a lot of us radio people to jump on board with. I struggled with it many years... Read More.
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Get More Traffic with Push Notifications
Push notifications might be one of the most overlooked tools in radio right now—but they shouldn’t be. When we talk about digital engagement, most radio station managers immediately think of social media. And to be fair, it’s easy to see why—social is flashy,... Read More.
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More Local for More Clicks, Loyalty, and Profit
If you're chasing more website traffic, better SEO, and deeper community ties, local content is the answer. Let's unpack why it works—and how you can do more of it without a huge lift.
We do a lot of new website launches, and we always... Read More.
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Radio Apps Should Do More than Stream!
You already know that today's listeners aren't just tuning in from kitchen radios or car dashboards. They're on their phones, scrolling, streaming, and staying connected all day long. If your station doesn't have a mobile app, you're missing a huge opportunity to keep... Read More.
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