Images are the Key to Unlocking Higher Website Engagement
You’ve likely heard of or even know a broadcaster burned by the image copyright police. Someone on their team copied an image from a Google search... Read More.
Podcast
“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.
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Why Investing in a Radio Station Website is Still Relevant
Today’s modern radio station can be anywhere from a streaming service, social media platform, voice-enabled device, and mobile app. Some might question the relevance of the radio station website. However, dismissing the need for a comprehensive and interactive website... Read More.
Leveraging AI to Craft Engaging Evergreen Content
One of the best ways to keep audiences engaged with and consistently visiting your radio station website is through evergreen content. And now, creating that content has gotten much easier with the help of Artificial... Read More.
The Importance of Radio Personality Pages
Radio station websites have significantly transformed over the last 10-15 years. Today, it’s vitally important to offer all kinds of content to keep visitors returning, like local news, events,... Read More.
Pushing the Boundaries of Your Radio Station Website Content
For many of us, we’re in the “radio business” - providing extraordinary experiences whenever someone tunes in to our radio station. Unfortunately, this focused mentality can lead us to not put as much emphasis on the digital face of... Read More.
The Digital Inventory List: A Must for Every Radio Station
If you work at a radio station, you likely have a great idea of the on-air opportunities available to sell, including how many spots per stop set, feature sponsorships,... Read More.
Sure Signs That You Need a Website Redesign
If you believe in “if it’s not broke, don’t fix it,” you’ll be correct most of the time. However, when it comes to your station website, if it’s been three years or more since you’ve had a redesign, it... Read More.
Blogging for Radio: A Powerful Tool for Engagement and Growth
Blogging is writing and publishing content on a website covering various topics, from personal experiences and how-to guides to expert industry insights and opinion pieces.
Daily blogging was once required of all Clear Channel/iHeart air personalities, and I didn’t know... Read More.
Weighing the Downsides of External Content & Widgets
External content and widgets can allow radio station website owners to enhance the functionality and interactivity of their websites. From social media widgets to embedding videos, reviews, and sports scores, external content and widgets can truly transform a website.
However,... Read More.
Preparing Your Radio Station’s Website for High-Traffic Events
Whether it's a celebrity interview, a particular show, or a major news event, we all have a good idea when everyone wants to tune in to your station simultaneously. But is your website ready to handle a similar rush? ... Read More.
Harnessing User-Generated Content
As you know and still hear frequently here, content is king. Fresh content is what brings visitors back to our website consistently. It’s vital if we want to generate revenue with our websites. AI content is... Read More.
Amplifying Your Radio Station’s Brand Identity Online
In our competitive world, establishing a unique and compelling brand identity is not just a luxury—it's a necessity. It's the difference between being just another frequency on the dial and being a beloved source of entertainment,... Read More.