Podcast
“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.
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Single Focus: Turn One Client Into a Digital Package
If you’ve ever sat in a sales meeting and watched eyes glaze over the moment someone says the word “digital,” you’re not alone.
I’ve seen it happen more times than I can count.
Not because salespeople don’t care. And not because they don’t want to sell... Read More.
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Make Your Website a Place Listeners Go On Purpose
In a recent article from Radio Ink, Townsquare Media shared something that should get every radio operator’s attention. The company said traffic to its owned-and-operated websites dropped significantly as search referrals declined, largely due to AI tools giving answers directly instead... Read More.
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The Most Valuable Pages on Your Radio Station Website Might Surprise You
If you ask most radio stations what the most important page on their website is, they’ll usually say the homepage. And that makes sense. It’s the digital front door. It’s where everything starts.
But after working with radio station websites for years, I’ve noticed something interesting.... Read More.
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Make Your Local Articles AI-Ready with “Answer Blocks”
You’ve undoubtedly experienced the change in search engines. You search for a question you have, and Google or another search engine just gives you the answer before a long list of website options. It’s no longer just about ranking on page one. It’s... Read More.
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Why One Local Update per Day Beats Social
If you own or manage a radio station, you’ve probably said something like this before, “We post all the time on Facebook, and it feels like nobody ever sees it.” That exact frustration came up in a conversation I had with a station owner not long... Read More.
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Should You Vibe Code Your Radio Station Website?
Have we really come to a point where you can just tell a robot what you want your website to look like, and it'll build it for you? Well... yeah. But should you?
Welcome to the world of vibe coding. It's fast. It's slick. And... Read More.
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Metrics that Matter: Mobile App
We’re wrapping up our Metrics That Matter series with one last platform that often gets misjudged—your station’s mobile app. A lot of stations focus on download counts when promoting their app. And yes, downloads are important… but they’re not the whole story.
Just... Read More.
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Metrics That Matter: Social Media
Today, we’re looking at one of the most tempting traps in digital marketing—social media follower counts. It feels good to hit 5,000… 10,000… or even 50,000 followers. But that number alone doesn’t tell you if your content is landing with your audience. And if... Read More.
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Metrics That Matter – Your Newsletter
Today, we’re continuing our “Metrics that Matter” series and focusing on your station’s newsletter—and specifically, the metrics that actually matter. I have one client who switched newsletter platforms last year and complained that this new service was removing his subscribers. He would say,... Read More.
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The Metrics that Matter: Your Website
Today, we’re starting a short series on something that affects every station—how we measure success online. I recently published an article on radioupdate.com about thinking differently in the new year and just focusing on and improving only the metrics that really... Read More.
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Podcast Your Radio Newscasts
This is the time of year when managers start looking at ways to advance in the new year. If podcasting is on your New Year’s resolution list, one of the quickest ways to get started is to repurpose your regular newscasts.
A podcast allows... Read More.
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A “Year in Review” Page to Boost Engagement and Sponsorship
As we approach the end of the year, it's a perfect time to reflect on the stories, events, and moments that made 2025 memorable. Your station is already a community hub—why not reinforce that role with a special "Year in Review" feature page on... Read More.
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