Quick Tips: Pro Images, Security and Knowing Your Website
Today, we're introducing a new periodic feature of quick tips. These five tips might not demand a full blog post or podcast episode but are very good to know.
1.... Read More.
Podcast
“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific. Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.
SUBSCRIBE ON YOUR PREFERRED PLATFORM
Website Cache Explained: How it Makes Your Site Faster
Cache is a term coined back in 1967 by IBM System Journal’s editor Lyle R. Johnson. It works on a simple principle: providing temporary storage for computed content to be accessed later. It acts as a memory bank, making... Read More.
Create Banner Ads that Get Results
Banner ads are everywhere because they’re an affordable, measurable, and effective way to increase brand awareness. For radio stations wanting to make any revenue online, they are essential. We... Read More.
Owning Small Business Saturday
Small Business Saturday, observed on the last Saturday of November, was created by American Express during the 2010 recession to encourage people to Shop Small and bring more holiday shopping to small businesses.
It gained significant traction in 2011... Read More.
15 Website Mistakes that Cost Visitors and Revenue
Our podcast and blog aim to help you and your station generate more visitors and revenue. So, it's only fitting that we list out several website mistakes that could cost you both.
1. Outdated/No Website Strategy
What’s the goal of... Read More.
October is Cybersecurity Awareness Month
Since 2004, October has been celebrated as Cybersecurity Awareness Month, previously called National Cybersecurity Awareness Month. Now in its 19th year, Cybersecurity Awareness Month is a collaborative effort between government and industry to raise cybersecurity awareness nationwide and... Read More.
Using Contests to Boost Your Website Traffic
Contests have always been synonymous with radio stations. My first time on the radio was when I was the correct caller to win a Lee Greenwood cassette in high school. Picking it up was my first visit to a... Read More.
Inform Visitors with Emergency Information Pages
This week, hurricane Ian ripped through Florida and up the east coast. Before the storm, a few stations asked us to help quickly create an emergency information page so they could refer to them on-air and... Read More.
Steps to Take Before Offering Digital Services
You’ve undoubtedly noticed a dramatic increase in digital sales over the last several years. Large radio groups were the first to see the writing on the wall that told them they needed to expand their sales offerings to include... Read More.
Generating Revenue from Sponsored Content
Sponsored content started in print publications and has been around for decades. Today, we’re exposed to sponsored content daily, and most of the time, we’re entirely unaware of it. You may notice an actor holding a Starbucks coffee cup... Read More.
Our Recommended Tools and Services for Creating Online Content
With every station website we create, we’re asked about what tools and services we use. So, in this post, we’ll cover what we use and offer some alternatives. We’re not saying the tools and services we use are the... Read More.
Copyright and Your Radio Station Website
Let's talk about copyright on the web. We've all heard radio stations getting in trouble for using copyrighted images. So, I hope we know that it's never ok to grab images that you or the radio station do not... Read More.