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Podcast

“Better Radio Websites” is the podcast for radio professionals who want to see their website generate more traffic and revenue.  Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market. Although this is the official podcast of Skyrocket Radio, the information we provide each week is NOT provider specific.  Our goal is to provide beneficial information, no matter which provider you use or if you maintain your website in-house.

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Why Your Radio Station’s Digital Assets Could Be at Risk

Having full control over your online presence is more important than ever. Yet, many managers unfamiliar with digital assets often trust someone else to “take care of everything.” I’ve been asked to do this several times over the years and I always decline.  Giving... Read More.

Create a Year’s Worth of Website Content Quickly With A.I.

Every radio station's website should not just be a digital presence but a robust revenue-generating tool.  It's impossible to draw a direct line between stream listeners and website revenue. However, if your website regularly draws visitors back for news, events, and other locally relevant... Read More.

Strategies to Drive More E-Mail Sign-Ups

When visitors land on your website, what do you envision them doing? This fundamental question should guide the creation of your digital goals. While your website may pursue multiple objectives, a key goal should always be encouraging listeners to join your e-mail database.... Read More.

Making Images Accessible with Alt and Title Tags

Website images are essential for better engagement – even for sighted visitors who use special software to hear our websites.  This is where image alt and title tags become imperative.At the heart of every radio station is its content—the music, the interviews, and... Read More.

Monetizing your Radio Brand with an Online Store

Since the introduction of “drop-shipping,” it’s easier than ever to get your station swag into the arms of your loyal fans. Drop shipping means that your swag is coming directly from the manufacturer. You don’t have to warehouse boxes of shirts and stickers in... Read More.

Digital Evolution: Staying Relevant and Revenue-Generating

Digital evolution happens every day. Look at any major brand, and you’ll see it. Year after year, they’re pushing boundaries to outdo themselves. Google and Apple unveil smartphones and other devices that set new benchmarks, upstaging the previous year’s marvels. Car makers roll out... Read More.
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