This week, we visit with Andy Meadows—a Texas-based radio consultant, author, and chief editor for RadioUpdate.com. Andy grew up in radio, with his family owning a station in the Texas Hill Country, and he worked his way to LKCM Radio group, where he served as Operations Manager and Digital Director – accumulating some of the highest digital stats in the country. Today, in addition to overseeing Radio Update and hosting the weekly Radio Influencers podcast, Andy consults numerous clients on programming, digital, operations, and sales.
Andy shares his radio journey, starting in a small family-owned station and moving into larger markets, ultimately overseeing digital strategy and earning national recognition for outstanding online engagement. He also reveals why he believes the future of radio relies on a meaningful blend of on-air personality and compelling digital content.
What You’ll Hear in This Episode
- Andy’s Radio Roots
– Growing up in a small market station owned by his parents
– The transition to Dallas-Fort Worth and rapid career growth - Consulting & Digital Leadership
– How radio consulting evolved to include digital best practices
– The importance of bringing a “forward-thinking” mindset to both on-air and online - Integrating On-Air & Online
– Why Andy believes a station’s website is its most valuable digital asset
– Tips on using AI and user-generated content to fuel your station’s online presence - AI in Radio
– Practical ways to enhance show prep, social media, and blogging with AI
– The ethical approach to using AI-generated voices and content - Local Connection Matters
– How AI can never replace personal appearances and local engagement
– Leveraging technology to free up staff time for more community involvement - RadioUpdate.com & Content Creation
– What Radio Update offers and how it’s different from other industry platforms
– How sharing unfiltered opinions and innovative ideas fosters a strong radio community
Key Quote
Connect with Andy Meadows
- Andy’s Consulting Services: RadioStationConsultant.com
- Radio Update: RadioUpdate.com
We want to help your radio station grow and succeed online. That journey starts with an amazing website that keeps visitors coming back often. Reach out to us to start your path to online success, or schedule an appointment to see our tools in action.