If you’re scratching your head trying to uncover how to generate additional revenue and engagement with your station website, local content is the answer. Discover how CowleyPost.com is using user-generated content and innovative strategies to connect communities and grow its audience. This week, we talked with Sadie Spurlock and Steve Lundgren about their exciting new website feature, the 4 Counties Bucket List. They discuss how the initiative was born, the unique approach to promoting local businesses, and the impressive impact this idea has already had on their site and station revenue. This episode is a must-listen for anyone looking to expand their local reach and create engaging, revenue-generating digital content.
What You’ll Learn in This Episode
- How CowleyPost.com grew from a simple radio station website to a full-fledged media hub.
- The inspiration behind the 4 Counties Bucket List and how it supports local businesses.
- Creative advertising structures that have driven significant website revenue.
- Tips for incorporating user-generated local content into your digital strategy.
- How radio, websites, and social media can work together to create a seamless experience for the audience.
About Our Guests
- Sadie Spurlock is the creative force behind CowleyPost.com, spearheading innovative projects like the 4 Counties Bucket List.
- Steve Lundgren, owner and General Manager of KSOK Radio and CowleyPost.com, brings his business expertise to the operation, ensuring strong community connections and financial growth.
Key Takeaways
- The Bucket List Concept: This feature highlights things to do across four counties, helping debunk the myth that there’s “nothing to do” in rural Kansas.
- Supporting Local Businesses: The bucket list provides free exposure to small businesses while also offering advertising opportunities for sponsors.
- Community Engagement: By gathering input from social media, chambers of commerce, and locals, the bucket list is fueled by the community it serves.
- Revenue Growth: CowleyPost.com transformed its website into a significant revenue stream.
- Tracking Analytics: The key to keeping clients and upselling them on new features is showing them the traffic and engagement numbers that the website is generating.
- Future Plans: The team envisions expanding the bucket list, gamifying user participation, and making it a staple feature on their website.
Mentioned in the Episode
- CowleyPost.com
- Contact Sadie: [email protected]
- Contact Steve: [email protected]
Final Thoughts
Sadie and Steve’s story is a testament to the power of creativity, community focus, and forward-thinking in transforming a radio station website into a thriving hub for both content and revenue. If you’re a station owner or content creator, take notes—local content like this idea could be a game-changer for your market! If you do decide to copy this, please let us know. We’re anxious to hear how it works in your market.
We want to help your radio station grow and succeed online. That journey starts with an amazing website that keeps visitors coming back often. Reach out to us to start your path to online success, or schedule an appointment to see our tools in action.