Contact Us Pages That Connect

When’s the last time you looked at your station’s Contact Us Page from a listener’s point of view?

It’s one of the simplest pages on your site—but also one of the most important. Whether it’s a prize winner trying to claim their giveaway, a local business wanting to advertise, or a listener reporting a stream issue, your contact page is where they go to reach you.  If that experience is frustrating or confusing, you might be turning people away without realizing it.

Let’s fix that.

What a Great Contact Us Page Should Do

The job of your contact us page is simple: connect the right person with the right info as quickly as possible.

Here’s what to include:

• General contact info: Include your station’s phone number, email, and street address. If you’re not staffed full-time, let people know when they can expect someone to answer.
• Staff contacts: A basic directory for departments—like Sales, Programming, Promotions, or News—helps direct inquiries more efficiently.
• Simple form: Offer a clean contact form with a few fields: name, email, subject, message. Ask only for what you need.
• Prize pickup info: If you run contests, clearly explain when and how winners can claim prizes. Include pickup hours and ID requirements if needed.
• Social media links: Include icons or links to your active social accounts—many listeners prefer messaging you there.
• Map or directions: If people visit your studio, embed a map or link to Google Maps.

Contact Us Page Mistakes to Avoid

Even small missteps on this page can frustrate users. Watch out for:

• Forms that don’t work: Test yours regularly to make sure messages are being delivered.
• Outdated info: Staff changes happen. Ensure that phone numbers and email addresses are up to date.
• Generic messaging: Avoid vague copy like “Reach out anytime!” without a clear method for doing so.
• No confirmation: After someone submits a form, show a success message or send a follow-up email. Let them know their message was received.

Make It Easy, Not Complicated

A listener trying to report a dead link or ask about an event shouldn’t have to dig through five pages or guess which email address to use. Your contact page is your digital receptionist—make it friendly, helpful, and easy to use on both desktop and mobile.

Final Thoughts

You don’t need bells and whistles. Just make it clear, current, and easy to use. A solid contact page builds trust, helps your team stay organized, and keeps your audience engaged—especially when something goes wrong and they need help fast.

So please take five minutes this week, visit your contact page, and see it with fresh eyes. A few quick tweaks can make a big difference.