Insight

A well-crafted website serves as the cornerstone of your station’s online presence. It's not just a platform for streaming your content but an invaluable asset for generating revenue through strategic sponsorships. Today, we’ll discuss the minimum sponsorship opportunities on your radio... Read More.

Adding your website's RSS feed to Google News is a strategic move to increase your site's visibility and attract more readers. Google News aggregates content from various sources to provide users with timely news articles and blog posts.  You might think this process... Read More.

The idea of discussing AI-generated images came to mind last week after I received an e-mail from a law firm claiming that one of our affiliate websites had used a copyrighted image.  As the story unfolded, it turned out that the image was... Read More.

I spent most of this past weekend auditing and updating our company website.  Besides blog posts and podcast episodes, we haven’t spent much time on the rest of the content.  As I dug in on each page, I noticed that much of it was... Read More.

The average radio station sees a 30% increase in listener engagement when it launches a mobile app.  A mobile app for your radio station isn’t just a shiny gadget; it’s an expectation from your audience and advertisers.  With many mobile app providers promising the... Read More.

It surprised me over the holidays that some of my family members had never experienced ChatGPT or anything AI.  A few kids used ChatGPT to help with (or do) their homework (much to the surprise of their parents),... Read More.

One of the most challenging aspects of maintaining a radio station website is creating the right content that keeps visitors coming back day after day.  With so many options pulling at attention strings, it can be easy for people (even us) to forget about... Read More.

Looking back on 2023, did you have any big wins with your radio station website?  A breaking news story that produced a lot of traffic?  A particular banner ad campaign that did well for a client?  Perhaps your station website won a prestigious... Read More.

The About Us page is more than a mere formality for any website; it's a pivotal element of your online presence.  This guide delves into the significance and creation of an exceptional About Us page for your radio station website. Understanding the About Us Page A... Read More.

We’re approaching the end of the year, and many stations will start looking to 2024 as the year they finally jump into this internet thing and focus more on their website.  This means they will start looking for content ideas to bring people Read More.

There’s a new way to enable people to play your radio station directly on Alexa without having to write a single line of code.  Thanks to the Alexa Radio Skills Kit, radio stations no longer have to build out a new skill from scratch. Instead, they... Read More.