Insight

For a long time, most radio stations treated their website like a support piece. It was there to back up the on-air product, host a few contests, maybe post some local stories, and give advertisers a place to land. It mattered, but it wasn’t... Read More.

There is a pattern that shows up in radio stations of every size. A piece of content is published—whether it’s a local story, a contest, or something tied to a show—and it gets a single push on social media. After that, it is largely... Read More.

One of the most common patterns I see on radio station websites is this cycle of constantly starting over. A story gets posted, it does okay for a day or two, and then it fades into the background as the next piece goes up.... Read More.

I’ve been thinking a lot lately about the radio station websites I used to build. Not the ones we obsess over now, constantly tweaking and refining, but the older ones—the ones that felt finished the moment they launched. Back then, there was a certain... Read More.

I’ve been thinking a lot lately about how people actually consume content today—not how we measure it, not how we hope they use it, but how it really fits into their daily lives. And the more I pay attention to it, the more obvious... Read More.

There was a time in radio when the personalities were the brand.  And, what a time that was.  The music mattered, sure—but the real connection came from the voices in between. Listeners didn’t just tune in for songs. They tuned in for people. And when... Read More.

I can usually tell how a radio station feels about its website within the first five minutes of talking to them.  It happens when we get to pricing. A station will spend two or three thousand dollars without blinking to upgrade a piece of gear... Read More.

One of the most valuable pages your radio station can create is something simple: local resource pages. Unlike a typical blog post that fades over time, a resource page is designed to become a go-to destination for listeners who need reliable information. These pages often... Read More.

I got a frantic email this week from a station manager who had just received a copyright claim for an image on their website. The message sounded official, the amount requested wasn’t small, and the deadline to respond was short. If you’ve never been... Read More.

One of the easiest ways for a radio station to grow website traffic is also one of the most overlooked. Most stations cover events after they happen—posting photos from the festival, sharing recaps from the charity run, or talking about how great the concert was. There’s... Read More.

Back in the mid-90s, when most of us in radio were still trying to figure out what this “internet thing” was going to become, Johnny Boswell was already thinking differently. Johnny owns Breezy 103 in Kosciusko, Mississippi, and he made a decision that, at the... Read More.

Radio stations understand something most industries struggle with: routine habits drive loyalty. Listeners don’t randomly discover your morning show every day. They build it into their schedule. They don’t accidentally preset your station. They make a conscious choice — and then it becomes automatic. But here’s... Read More.