Insight

Creative ways radio stations can feature local businesses online through useful content, listener involvement, and smarter advertiser packages without making everything feel like a standard ad.

For decades, radio sales started with a phone call, a cold visit, or a referral. A salesperson would walk through the door, introduce themselves, and begin building a relationship. Those things still happen today, but they're no longer where the sales process begins. Today's advertisers... Read More.

A few years ago, if you asked a radio station manager about their digital strategy, the conversation usually started with Facebook. Today it starts with Facebook, Instagram, TikTok, YouTube, podcasts, streaming apps, and whatever platform somebody at a convention told them they absolutely had... Read More.

The more AI-generated content I see online lately, the more I’m convinced of something: Local radio stations still have one thing technology cannot easily replace - community connection with local content. The internet is quickly filling with polished articles, rewritten news stories, AI-generated graphics, and automated... Read More.

Most radio station owners would probably assume they own their digital assets, which include websites, domain names, social media accounts, streaming services, and mobile apps. After all, the station logo is on everything. The audience associates those platforms with the station itself. But in... Read More.

Radio’s digital ad revenue topped $1 billion for the first time in 2019. Today, digital accounts for nearly one-quarter of radio’s total revenue, as stations continue expanding their reach through websites, mobile apps, podcasts, streaming, email newsletters, social media, and connected... Read More.

One of the biggest reasons radio stations struggle with website content is because they overthink what content is supposed to be. Somewhere along the way, many stations convinced themselves that every article needs to be a fully polished masterpiece. They picture long-form stories with custom... Read More.

It’s an uncomfortable question, but it’s an honest one—and it’s probably closer to reality for some stations than they’d like to admit. Not because anyone intentionally decides to abandon their website, but because content quietly slips down the priority list. A busy stretch on-air,... Read More.

For a long time, most radio stations treated their website like a support piece. It was there to back up the on-air product, host a few contests, maybe post some local stories, and give advertisers a place to land. It mattered, but it wasn’t... Read More.

There is a pattern that shows up in radio stations of every size. A piece of content is published—whether it’s a local story, a contest, or something tied to a show—and it gets a single push on social media. After that, it is largely... Read More.

One of the most common patterns I see on radio station websites is this cycle of constantly starting over. A story gets posted, it does okay for a day or two, and then it fades into the background as the next piece goes up.... Read More.

I’ve been thinking a lot lately about the radio station websites I used to build. Not the ones we obsess over now, constantly tweaking and refining, but the older ones—the ones that felt finished the moment they launched. Back then, there was a certain... Read More.