Insight

One of the most valuable pages your radio station can create is something simple: local resource pages. Unlike a typical blog post that fades over time, a resource page is designed to become a go-to destination for listeners who need reliable information. These pages often... Read More.

I got a frantic email this week from a station manager who had just received a copyright claim for an image on their website. The message sounded official, the amount requested wasn’t small, and the deadline to respond was short. If you’ve never been... Read More.

One of the easiest ways for a radio station to grow website traffic is also one of the most overlooked. Most stations cover events after they happen—posting photos from the festival, sharing recaps from the charity run, or talking about how great the concert was. There’s... Read More.

Back in the mid-90s, when most of us in radio were still trying to figure out what this “internet thing” was going to become, Johnny Boswell was already thinking differently. Johnny owns Breezy 103 in Kosciusko, Mississippi, and he made a decision that, at the... Read More.

Radio stations understand something most industries struggle with: routine habits drive loyalty. Listeners don’t randomly discover your morning show every day. They build it into their schedule. They don’t accidentally preset your station. They make a conscious choice — and then it becomes automatic. But here’s... Read More.

Recently, Google rolled out updates to how content is surfaced in search results and in Google Discover — that news feed many users see on their phones before they even type in a search. These updates are part of Google’s ongoing... Read More.

There’s a shared memory a lot of radio people have, especially if you worked for a large group in the 2000s. Blogging. When I worked for Clear Channel (before it became iHeart), blogging was something just about everyone hated. Not because we... Read More.

Most radio station managers know their websites need to exist, but few realize how much untapped revenue they can generate. If your station's digital presence is treated like a side project rather than a strategic asset, you're likely missing out on some serious income.... Read More.

The new year is a great time for radio stations to reassess the health of their digital assets. While it's tempting to focus solely on flashy redesigns or adding new features, the most valuable return on investment (ROI) often comes from maintaining the foundational... Read More.

As I write this, much of the U.S. is under siege from snow and ice. Roads are frozen, power is flickering, and many areas are experiencing panic simply because they’re not used to this kind of winter weather. It’s a good reminder: Is your... Read More.

When launching an internet radio station, it’s easy to get swept up in the idea of a global audience. The technology allows it. The streaming tools support it. And the dream — that someone in Tokyo, London, or Buenos Aires might discover your station... Read More.

If you’ve spent any time updating your station’s website or brainstorming your content plan for the year, you’ve probably felt the shift: content marketing and SEO aren’t what they used to be. And if the latest insights from the Content Marketing Institute are... Read More.