Insight

You likely create some amazing radio: interviews, bits, amazing callers, and even complete shows. We live in an on-demand world, so we can no longer have the mindset of "they better listen or they'll miss it."  The content we create can't live on air... Read More.

Recently, RadioUpdate.com ran a weekend poll asking its subscribers a simple question: Is your website an afterthought? The result? A surprising 55% of respondents said yes. I get it. We’re in the radio business—not the website business. But the truth is, your... Read More.

Several years ago, as we were launching a radio station affiliate website, we discovered that neither the station nor the station owner owned the domain name they were using.  The owner, who wasn’t very tech-savvy, knew a good friend in town who was knowledgeable,... Read More.

In our competitive world, establishing a unique and compelling brand identity is not just a luxury—it's a necessity. It's the difference between being just another frequency on the dial and being a beloved source of entertainment, news, and community connection. What is... Read More.

At Skyrocket Radio, we’re proud to provide tools like AI Content Helper Pro and AI Content VO that help stations save time, create engaging content, and extend their local reach. But with great tools comes great responsibility—and we want to be absolutely... Read More.

When you don't have a large staff or want to devote a lot of resources to content, external content and widgets can be a tempting choice for your station website.  After all, they come with interactivity and features you don’t have to build from... Read More.

Competitive SEO is for authors who want to see their content thrive.  Let’s use a specific news post example that you and a competing radio, TV station, or newspaper break simultaneously.  The story is about an overnight house fire where the dog wakes the... Read More.

This time of year, many station managers begin thinking about closing out the year strong. The fourth quarter isn’t just about holiday music and seasonal promotions; it’s also the most profitable time of year to double down on your station’s digital presence. You've seen the... Read More.

If you own or manage several radio stations, you might wonder whether to combine all your stations into one website or keep separate websites for each. Increasingly, we have found that more radio groups are taking advantage of this.  Both approaches have their pros... Read More.

Sponsored content started in print publications and has been around for decades. Today, we’re exposed to sponsored content daily, and most of the time, we’re entirely unaware of it.  You may notice an actor holding a Starbucks coffee cup or a superhero driving a... Read More.

Today, we’ll cover the top five web-related skills your team members need to know for your station website to be successful. Our radio station websites are far from populating themselves with artificial intelligence (AI).  So, people must populate news and blog posts, events, contests,... Read More.

Blogging is writing and publishing content on a website covering various topics, from personal experiences and how-to guides to expert industry insights and opinion pieces. Daily blogging was once required of all Clear Channel/iHeart air personalities, and I didn’t know many people who enjoyed it. ... Read More.