Insight

If you own or manage several radio stations, you might wonder whether to combine all your stations into one website or keep separate websites for each. Increasingly, we have found that more radio groups are taking advantage of this.  Both approaches have their pros... Read More.

Sponsored content started in print publications and has been around for decades. Today, we’re exposed to sponsored content daily, and most of the time, we’re entirely unaware of it.  You may notice an actor holding a Starbucks coffee cup or a superhero driving a... Read More.

Today, we’ll cover the top five web-related skills your team members need to know for your station website to be successful. Our radio station websites are far from populating themselves with artificial intelligence (AI).  So, people must populate news and blog posts, events, contests,... Read More.

Blogging is writing and publishing content on a website covering various topics, from personal experiences and how-to guides to expert industry insights and opinion pieces. Daily blogging was once required of all Clear Channel/iHeart air personalities, and I didn’t know many people who enjoyed it. ... Read More.

Are you ready for a website report card?  Hearing phrases like “report card” and “pop quiz” can bring a sense of dread for some.  Hopefully, today’s report card will be more helpful than traumatic. As we mention often, a compelling online presence is not... Read More.

Spoiler alert If the only people who can land on your site are the ones who literally type “WXYZ-FM” into Google, you’re leaking listeners and ad dollars. Brand-name local SEO is table stakes; the real payday comes when you rank before folks even realize you’re... Read More.

Your radio station website can produce a goldmine of revenue if you think outside the typical banner ad box.  Today, we’ll uncover practical ways to generate revenue with your website beyond traditional banner ads. Too often, radio station managers feel confined by the advertising... Read More.

If you’ve ever updated your radio station website and then hit refresh only to see the same old content staring back at you, don’t worry — you’re not alone. It’s one of the most common (and often confusing) parts of how websites work: the... Read More.

I’ve been building websites for radio stations for well over two decades now. In that time, I’ve come across countless “coming soon” or “under construction” pages — some even littered across a half-finished site’s entire menu. And every time, my gut reaction is the... Read More.

Having a website has become so “normal” that advertisers and the public simply expect every business—including radio stations—to have one. While being active on social media is useful for building community and engagement, closing an advertising sale rarely happens there. A corporate website remains... Read More.

Radio station websites have significantly transformed over the last 10-15 years.  Today, it’s vitally important to offer all kinds of content to keep visitors returning, like local news, events, sports information, etc.  With this focus on adding more content, one element has seen a... Read More.

Most radio stations are sitting on a goldmine of free promotion and ignoring it completely: their own website content. If you're a station manager or digital director who hasn't made original online content a daily priority, let this post be your wake-up call.  We've... Read More.