Insight

Are you ready for a website report card?  Hearing phrases like “report card” and “pop quiz” can bring a sense of dread for some.  Hopefully, today’s report card will be more helpful than traumatic. As we mention often, a compelling online presence is not... Read More.

Spoiler alert If the only people who can land on your site are the ones who literally type “WXYZ-FM” into Google, you’re leaking listeners and ad dollars. Brand-name local SEO is table stakes; the real payday comes when you rank before folks even realize you’re... Read More.

Your radio station website can produce a goldmine of revenue if you think outside the typical banner ad box.  Today, we’ll uncover practical ways to generate revenue with your website beyond traditional banner ads. Too often, radio station managers feel confined by the advertising... Read More.

If you’ve ever updated your radio station website and then hit refresh only to see the same old content staring back at you, don’t worry — you’re not alone. It’s one of the most common (and often confusing) parts of how websites work: the... Read More.

I’ve been building websites for radio stations for well over two decades now. In that time, I’ve come across countless “coming soon” or “under construction” pages — some even littered across a half-finished site’s entire menu. And every time, my gut reaction is the... Read More.

Having a website has become so “normal” that advertisers and the public simply expect every business—including radio stations—to have one. While being active on social media is useful for building community and engagement, closing an advertising sale rarely happens there. A corporate website remains... Read More.

Radio station websites have significantly transformed over the last 10-15 years.  Today, it’s vitally important to offer all kinds of content to keep visitors returning, like local news, events, sports information, etc.  With this focus on adding more content, one element has seen a... Read More.

Most radio stations are sitting on a goldmine of free promotion and ignoring it completely: their own website content. If you're a station manager or digital director who hasn't made original online content a daily priority, let this post be your wake-up call.  We've... Read More.

One of the most common questions when launching a new station website is: “What should we charge for banner ads?” If you’ve only ever sold ads based on on-air schedules and time slots, this guide will help you bridge the gap to digital. You’re not... Read More.

An e-mail newsletter is a simple and effective way for radio stations to stay connected with their audience, build community, and promote their events and promotions. If you’re not collecting e-mail addresses and reaching out to these subscribers regularly, lean in.  An e-mail newsletter... Read More.

Contests have always been synonymous with radio stations.  My first time on the radio was when I was the correct caller to win a Lee Greenwood cassette in high school.  Picking it up was my first visit to a radio station.  Leaving with that,... Read More.

Whether it's a celebrity interview, a particular show, or a major news event, we all have a good idea when everyone wants to tune in to your station simultaneously. But is your website ready to handle a similar rush?  Today, we’ll discuss ways to... Read More.