Insight

One of the most common questions when launching a new station website is: “What should we charge for banner ads?” If you’ve only ever sold ads based on on-air schedules and time slots, this guide will help you bridge the gap to digital. You’re not... Read More.

An e-mail newsletter is a simple and effective way for radio stations to stay connected with their audience, build community, and promote their events and promotions. If you’re not collecting e-mail addresses and reaching out to these subscribers regularly, lean in.  An e-mail newsletter... Read More.

Contests have always been synonymous with radio stations.  My first time on the radio was when I was the correct caller to win a Lee Greenwood cassette in high school.  Picking it up was my first visit to a radio station.  Leaving with that,... Read More.

Whether it's a celebrity interview, a particular show, or a major news event, we all have a good idea when everyone wants to tune in to your station simultaneously. But is your website ready to handle a similar rush?  Today, we’ll discuss ways to... Read More.

As you know and still hear frequently here, content is king. Fresh content is what brings visitors back to our website consistently.  It’s vital if we want to generate revenue with our websites.  AI content is all the buzz, but someone... Read More.

Ever since the first radio station website, there have been arguments on what should be included on the homepage.  Some believe that everything the station is doing should be included since the homepage address (your domain) is promoted on the radio, the side... Read More.

One of the best ways to keep audiences engaged with and consistently visiting your radio station website is through evergreen content. And now, creating that content has gotten much easier with the help of Artificial Intelligence (AI) tools.  Today, we’ll... Read More.

Say the word “AI” in a radio station and watch what happens.  You’ll likely see some raised eyebrows, maybe even folded arms. For many station owners and managers, artificial intelligence sounds like a threat — something that might replace hardworking people or strip away the... Read More.

I’m very passionate about radio station websites. I spend a lot of time exploring stations across the globe, evaluating their effectiveness from both a marketing and user perspective. And I’m often surprised by the odd navigational choices, inconsistent calls to action, and content... Read More.

It’s easy to wonder if a radio station website is still essential, especially when listeners can find you via streaming services, social media platforms, voice-enabled devices, and mobile apps. The short answer to that is "absolutely." In fact, a well-designed website is now... Read More.

Most of us got into radio because we love the magic of it—the music, the personalities, the connection with listeners. We didn’t sign up to be bloggers, social media managers, or video creators. But here’s the hard truth: being great on the... Read More.

If you work at a radio station, you likely have a great idea of the on-air opportunities available to sell, including how many spots per stop set, feature sponsorships, news/traffic and weather sponsors, etc.  But what about every opportunity you have online?  As radio stations... Read More.