Banner ads are everywhere because they’re an affordable, measurable, and effective way to increase brand awareness. For radio stations wanting to make any revenue online, they are essential. We... Read More.
Small Business Saturday, observed on the last Saturday of November, was created by American Express during the 2010 recession to encourage people to Shop Small and bring more holiday shopping to small businesses.
It gained significant traction in 2011... Read More.
Our podcast and blog aim to help you and your station generate more visitors and revenue. So, it's only fitting that we list out several website mistakes that could cost you both.
1. Outdated/No Website Strategy
What’s the goal of... Read More.
Since 2004, October has been celebrated as Cybersecurity Awareness Month, previously called National Cybersecurity Awareness Month. Now in its 19th year, Cybersecurity Awareness Month is a collaborative effort between government and industry to raise cybersecurity awareness nationwide and... Read More.
Contests have always been synonymous with radio stations. My first time on the radio was when I was the correct caller to win a Lee Greenwood cassette in high school. Picking it up was my first visit to a... Read More.
This week, hurricane Ian ripped through Florida and up the east coast. Before the storm, a few stations asked us to help quickly create an emergency information page so they could refer to them on-air and... Read More.
You’ve undoubtedly noticed a dramatic increase in digital sales over the last several years. Large radio groups were the first to see the writing on the wall that told them they needed to expand their sales offerings to include... Read More.
Sponsored content started in print publications and has been around for decades. Today, we’re exposed to sponsored content daily, and most of the time, we’re entirely unaware of it. You may notice an actor holding a Starbucks coffee cup... Read More.
With every station website we create, we’re asked about what tools and services we use. So, in this post, we’ll cover what we use and offer some alternatives. We’re not saying the tools and services we use are the... Read More.
Let's talk about copyright on the web. We've all heard radio stations getting in trouble for using copyrighted images. So, I hope we know that it's never ok to grab images that you or the radio station do not... Read More.
As of this writing, the American Data Privacy and Protection Act (ADPPA) is being considered in congress and it has bipartisan support. Essentially, it would regulate how organizations keep and use consumer data. Much of today’s podcast research... Read More.
Many of us in radio view the process of adding images to a website as a step that needs no additional work. Find a legal image and upload it... Read More.