Insight

The more AI-generated content I see online lately, the more I’m convinced of something: Local radio stations still have one thing technology cannot easily replace - community connection with local content. The internet is quickly filling with polished articles, rewritten news stories, AI-generated graphics, and automated... Read More.

Most radio station owners would probably assume they own their digital assets, which include websites, domain names, social media accounts, streaming services, and mobile apps. After all, the station logo is on everything. The audience associates those platforms with the station itself. But in... Read More.

Radio’s digital ad revenue topped $1 billion for the first time in 2019. Today, digital accounts for nearly one-quarter of radio’s total revenue, as stations continue expanding their reach through websites, mobile apps, podcasts, streaming, email newsletters, social media, and connected... Read More.

One of the biggest reasons radio stations struggle with website content is because they overthink what content is supposed to be. Somewhere along the way, many stations convinced themselves that every article needs to be a fully polished masterpiece. They picture long-form stories with custom... Read More.

It’s an uncomfortable question, but it’s an honest one—and it’s probably closer to reality for some stations than they’d like to admit. Not because anyone intentionally decides to abandon their website, but because content quietly slips down the priority list. A busy stretch on-air,... Read More.

For a long time, most radio stations treated their website like a support piece. It was there to back up the on-air product, host a few contests, maybe post some local stories, and give advertisers a place to land. It mattered, but it wasn’t... Read More.

There is a pattern that shows up in radio stations of every size. A piece of content is published—whether it’s a local story, a contest, or something tied to a show—and it gets a single push on social media. After that, it is largely... Read More.

One of the most common patterns I see on radio station websites is this cycle of constantly starting over. A story gets posted, it does okay for a day or two, and then it fades into the background as the next piece goes up.... Read More.

I’ve been thinking a lot lately about the radio station websites I used to build. Not the ones we obsess over now, constantly tweaking and refining, but the older ones—the ones that felt finished the moment they launched. Back then, there was a certain... Read More.

I’ve been thinking a lot lately about how people actually consume content today—not how we measure it, not how we hope they use it, but how it really fits into their daily lives. And the more I pay attention to it, the more obvious... Read More.

There was a time in radio when the personalities were the brand.  And, what a time that was.  The music mattered, sure—but the real connection came from the voices in between. Listeners didn’t just tune in for songs. They tuned in for people. And when... Read More.

I can usually tell how a radio station feels about its website within the first five minutes of talking to them.  It happens when we get to pricing. A station will spend two or three thousand dollars without blinking to upgrade a piece of gear... Read More.