Insight Archives - Page 2 of 14

AI-Generated Images are the Answer to Copyright Claims

The idea of discussing AI-generated images came to mind last week after I received an e-mail from a law firm claiming that one of our affiliate websites had used a copyrighted image. As the story unfolded, it turned out that the image was... Read More.

Maximizing Your Online Potential with Annual Content Audits

I spent most of this past weekend auditing and updating our company website. Besides blog posts and podcast episodes, we haven’t spent much time on the rest of the content. As I dug in on each page, I noticed that much of it was... Read More.

Choosing the Perfect Mobile App Provider

The average radio station sees a 30% increase in listener engagement when it launches a mobile app. A mobile app for your radio station isn’t just a shiny gadget; it’s an expectation from your audience and advertisers. With many mobile app providers promising the... Read More.

How ChatGPT Can Impact Your Radio Station and Digital Strategy

It surprised me over the holidays that some of my family members had never experienced ChatGPT or anything AI. A few kids used ChatGPT to help with (or do) their homework (much to the surprise of their parents),... Read More.

How User-Generated Content Could Reinvent the Radio Station Website

One of the most challenging aspects of maintaining a radio station website is creating the right content that keeps visitors coming back day after day. With so many options pulling at attention strings, it can be easy for people (even us) to forget about... Read More.

2024 Resolutions for Radio Station Website

Looking back on 2023, did you have any big wins with your radio station website? A breaking news story that produced a lot of traffic? A particular banner ad campaign that did well for a client? Perhaps your... Read More.

Creating an Engaging Radio Station Website About Us Page

The About Us page is more than a mere formality for any website; it's a pivotal element of your online presence. This guide delves into the significance and creation of an exceptional About Us page for your radio station website. Understanding the About Us Page A... Read More.

Embracing Hyperlocal: Why Your Radio Station’s Website Should Focus Locally

We’re approaching the end of the year, and many stations will start looking to 2024 as the year they finally jump into this internet thing and focus more on their website. This means they will start looking for content... Read More.

Leveraging Local SEO to Grow Your Online Audience

Local SEO (Search Engine Optimization) is a crucial strategy for radio stations to increase their online visibility and connect with their local audience. This guide explores how radio stations can leverage local SEO to enhance their digital footprint and provide... Read More.

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