Insight

One of the biggest missteps radio stations make is assuming their website can run on autopilot. The idea sounds appealing: import some RSS feeds, auto-publish event listings, sprinkle in a few weather updates, and voila—a "set-it-and-forget-it" digital presence. But in 2026, that approach won't... Read More.

If you believe in “if it’s not broke, don’t fix it,” you’ll be correct most of the time.  However, if it’s been three years or more since your station website was redesigned, it may be broken. Nothing can be more terrifying (or exciting) than redesigning... Read More.

I spend a good chunk of time every week browsing through radio station websites—some of our clients, some not. Lately, I’ve seen a big uptick in AI-generated content and imagery across these sites. And honestly, that’s not a bad thing. When done right, AI... Read More.

Radio stations often get excited about big numbers. We celebrate large listener bases, social media followers, and yes—email subscribers. One of our client-owners often complains that their newsletter service drops subscribers who come back undeliverable. I get it - we're all in the... Read More.

I recently found myself down a rabbit hole exploring the latest in augmented reality glasses. I’m not talking about the ones that only take photos and play music. I mean the ones that look like regular sunglasses but let you interact with AI, display... Read More.

As the calendar winds down and advertisers rush to use up their remaining budgets, your radio station has a unique opportunity to capture a bigger slice of the digital ad pie. Your website can be more than just a companion to your on-air signal—it... Read More.

When I first started uploading content to my station’s website long ago, I did what most of us do—I winged it. No one ever sat me down to explain how a website actually works behind the scenes or why certain things matter more than... Read More.

Think your radio station's website is safe because you're not a massive company with hundreds of trucks on the road? Think again. Earlier this year, KNP Logistics, a 158-year-old UK transport company, was shut down in days—all because one employee used a... Read More.

Running a radio station is hectic enough—live shows, music scheduling, remote broadcasts, client meetings, and oh yes, keeping your website fresh and interesting. Creating engaging online content shouldn’t feel like another full-time job. Thankfully, the latest wave of AI content creation tools can now... Read More.

You likely create some amazing radio: interviews, bits, amazing callers, and even complete shows. We live in an on-demand world, so we can no longer have the mindset of "they better listen or they'll miss it."  The content we create can't live on air... Read More.

Recently, RadioUpdate.com ran a weekend poll asking its subscribers a simple question: Is your website an afterthought? The result? A surprising 55% of respondents said yes. I get it. We’re in the radio business—not the website business. But the truth is, your... Read More.

Several years ago, as we were launching a radio station affiliate website, we discovered that neither the station nor the station owner owned the domain name they were using.  The owner, who wasn’t very tech-savvy, knew a good friend in town who was knowledgeable,... Read More.