Insight

Recently, Google rolled out updates to how content is surfaced in search results and in Google Discover — that news feed many users see on their phones before they even type in a search. These updates are part of Google’s ongoing... Read More.

There’s a shared memory a lot of radio people have, especially if you worked for a large group in the 2000s. Blogging. When I worked for Clear Channel (before it became iHeart), blogging was something just about everyone hated. Not because we... Read More.

Most radio station managers know their websites need to exist, but few realize how much untapped revenue they can generate. If your station's digital presence is treated like a side project rather than a strategic asset, you're likely missing out on some serious income.... Read More.

The new year is a great time for radio stations to reassess the health of their digital assets. While it's tempting to focus solely on flashy redesigns or adding new features, the most valuable return on investment (ROI) often comes from maintaining the foundational... Read More.

As I write this, much of the U.S. is under siege from snow and ice. Roads are frozen, power is flickering, and many areas are experiencing panic simply because they’re not used to this kind of winter weather. It’s a good reminder: Is your... Read More.

When launching an internet radio station, it’s easy to get swept up in the idea of a global audience. The technology allows it. The streaming tools support it. And the dream — that someone in Tokyo, London, or Buenos Aires might discover your station... Read More.

If you’ve spent any time updating your station’s website or brainstorming your content plan for the year, you’ve probably felt the shift: content marketing and SEO aren’t what they used to be. And if the latest insights from the Content Marketing Institute are... Read More.

One of the biggest missteps radio stations make is assuming their website can run on autopilot. The idea sounds appealing: import some RSS feeds, auto-publish event listings, sprinkle in a few weather updates, and voila—a "set-it-and-forget-it" digital presence. But in 2026, that approach won't... Read More.

If you believe in “if it’s not broke, don’t fix it,” you’ll be correct most of the time.  However, if it’s been three years or more since your station website was redesigned, it may be broken. Nothing can be more terrifying (or exciting) than redesigning... Read More.

I spend a good chunk of time every week browsing through radio station websites—some of our clients, some not. Lately, I’ve seen a big uptick in AI-generated content and imagery across these sites. And honestly, that’s not a bad thing. When done right, AI... Read More.

Radio stations often get excited about big numbers. We celebrate large listener bases, social media followers, and yes—email subscribers. One of our client-owners often complains that their newsletter service drops subscribers who come back undeliverable. I get it - we're all in the... Read More.

I recently found myself down a rabbit hole exploring the latest in augmented reality glasses. I’m not talking about the ones that only take photos and play music. I mean the ones that look like regular sunglasses but let you interact with AI, display... Read More.