Insight Archives - Page 4 of 14

The Importance of Radio Personality Pages

Radio station websites have significantly transformed over the last 10-15 years. Today, it’s vitally important to offer all kinds of content to keep visitors returning, like local news, events,... Read More.

Pushing the Boundaries of Your Radio Station Website Content

For many of us, we’re in the “radio business” - providing extraordinary experiences whenever someone tunes in to our radio station. Unfortunately, this focused mentality can lead us to not put as much emphasis on the digital face of... Read More.

Sure Signs That You Need a Website Redesign

If you believe in “if it’s not broke, don’t fix it,” you’ll be correct most of the time. However, when it comes to your station website, if it’s been three years or more since you’ve had a redesign, it... Read More.

Blogging for Radio: A Powerful Tool for Engagement and Growth

Blogging is writing and publishing content on a website covering various topics, from personal experiences and how-to guides to expert industry insights and opinion pieces. Daily blogging was once required of all Clear Channel/iHeart air personalities, and I didn’t know... Read More.

Weighing the Downsides of External Content & Widgets

External content and widgets can allow radio station website owners to enhance the functionality and interactivity of their websites. From social media widgets to embedding videos, reviews, and sports scores, external content and widgets can truly transform a website. However,... Read More.

Where Are My Tweets? Twitter Drops Embedding and API Access

Many radio stations that depend on Twitter's widgets and API to display their tweets on their websites were dismayed this week as Twitter disabled their access. In a process that started in February, Twitter has now disabled the... Read More.

Preparing Your Radio Station’s Website for High-Traffic Events

Whether it's a celebrity interview, a particular show, or a major news event, we all have a good idea when everyone wants to tune in to your station simultaneously. But is your website ready to handle a similar rush? ... Read More.

Harnessing User-Generated Content

As you know and still hear frequently here, content is king. Fresh content is what brings visitors back to our website consistently. It’s vital if we want to generate revenue with our websites. AI content is... Read More.

Amplifying Your Radio Station’s Brand Identity Online

In our competitive world, establishing a unique and compelling brand identity is not just a luxury—it's a necessity. It's the difference between being just another frequency on the dial and being a beloved source of entertainment,... Read More.

Repurposing On-Air Content for Digital Engagement

If you visit the websites and social media channels of major market radio stations and the bigger talent working there, you’ll notice a pattern of re-purposing what they do on-air. The most successful radio stations and talent do not... Read More.

Improve Your Website User Experience to Increase Visitors

Online platforms like our websites and mobile apps have become the primary means of accessing information and entertainment for so many people. So, we, as radio stations, must recognize the significance of providing an exceptional user... Read More.