Insight Archives - Page 10 of 14

5 Things to Check Often in Google Analytics

If you’re in a rated market, you’re likely checking the ratings each month to determine how well your radio station is performing. Google Analytics is a free tool to help you tell how well your website... Read More.

Regular Admin’s Guide to Protecting Your Website from Cyber Attacks

It seems like every day or week there’s a new headline about another app or website being hacked. And... Read More.

15 Things to Check Each Month on Your Website

WordPress is the number one content management system in the world because of its ease of use. Regardless of your content management system, every website requires daily, weekly and... Read More.

Is Your Radio Station Website a Destination or Disappointment?

Obviously, my passion is radio station websites. I spend a lot of time navigating radio station websites all over the world and consider their efficacy from both a marketing and user perspective. I’m often surprised by odd navigational choices,... Read More.

The Best Way to Add Video to Your Radio Station Website

There are a few different methods to display videos on your website. Today, we’ll discuss how to do it whether you’re on WordPress or not. We’ll also cover embedding video from a third-party service like Youtube and Vimeo versus... Read More.

Get a Free Alexa Skill for your Radio Station Stream

There’s a new way to enable people to play your radio station directly on Alexa without having to write a single line of code. Thanks to the Alexa Radio Skills Kit, radio stations no longer have to... Read More.

Decreasing Load Times of Your Website

This week I discovered a few client websites were still adding large images to the article posts even though they were taught to optimize them in a way that would be faster to their visitors. These extra steps to optimize... Read More.

DIY Web Builders vs Developers vs Website Services

Having a website dedicated to your radio station is essential. It can do so much more than simply being a spot to put your "listen live" button. It can provide you with unlimited opportunities to generate additional revenue by... Read More.

The Pros and Cons of Using RSS Feeds

First, what are RSS feeds? RSS stands for Really Simple Syndication. RSS typically uses XML files that can be read by a user’s feed reader, which converts the files into an easy-to-read format. An RSS feed takes the headlines,... Read More.

Radio Station Website Spotlight: Boswell Media

Periodically, we’ll talk to station owners and digital content directors about the great things happening in their market and with their websites. It’s fitting that we kick off the first one of these segments with Johnny Boswell, owner of Boswell Media in Kosciusko, Mississippi... Read More.

Differences Between the Radio Station Website Getting 20K Visitors/Day Versus 100 Visitors/Day

Creating Effective Radio Station Newsletters

We’ve always preached here to do all you can to drive traffic back to the website where you can... Read More.