We are excited to announce that “Better Radio Websites” has been rebranded to align more closely with our parent company, Skyrocket Radio. Along with the new look, we’ve made a few minor workflow tweaks and enhancements to the podcast. Rest assured, this rebrand will not affect our commitment to discussing best practices. Our goal remains the same: to be the resource you turn to each week to get the most from your radio station’s website, no matter which platform you use.
Coincidentally, many radio stations across the country have rebranded this past week. Rebranding your radio station is always an exciting time, especially when it includes a format change. As radio professionals, we’re often so focused on how the station sounds that we might overlook updating the logo in some places. Have you ever meticulously changed your logo everywhere you could think of, only to realize months later that you missed a spot?
Let’s explore every possible place your new logo might appear online, so you don’t miss any. Full disclaimer: I used AI tools to help me generate this list and I’m not embarrassed to say that I missed a few in rebranding this podcast.
Where to Update Your Logo Online
1. Website
- Header and Footer: Replace the logo in the main navigation areas.
- Favicon: Update the small icon that appears in browser tabs.
- Downloadable Content: Refresh Media Kit PDFs, and other downloadable files.
2. Social Media Platforms
- Profile Pictures and Cover Photos: Facebook, Twitter/X, Instagram, LinkedIn, YouTube, TikTok
- Bio and Descriptions: Ensure the new branding language is reflected.
3. Podcast Platforms
- Cover Art: Update on platforms like Apple Podcasts, Spotify, and Google Podcasts.
- Episode Thumbnails: Refresh any episode-specific graphics featuring the logo.
4. Email Communications
- Email Signatures: Update for all staff members.
- Newsletter Templates: Refresh header images and footers.
- Automated Emails: Don’t forget welcome emails, confirmations, and other triggers.
5. Online Advertising
- Google Ads and Display Networks: Update banner ads and visuals.
- Social Media Ads: Refresh any active campaigns.
- Affiliate Marketing Materials: Provide partners with updated assets.
6. Mobile Applications
- App Icon: Update the icon users see on their devices.
- Splash Screens: Refresh any loading screens or in-app graphics.
- App Store Listings: Update screenshots and descriptions in app marketplaces.
7. Online Directories and Review Sites
- State Broadcasters Associations and other Radio Station Directories
- Google My Business / Bing Places
- Yelp
8. Third-Party Websites and Partnerships
- Syndication Partners: Provide new logos to websites that share your content.
- Charity and Sponsorship Pages: Ensure any affiliations reflect your new branding.
- Local Chamber of Commerce or Rotary Websites
9. Digital Documents and Presentations
- Media Kits
- Press Releases
- Sales Presentations
- Internal Documents and Templates
10. Streaming and On-Demand Services
- Streaming Platforms: Update logos on platforms like TuneIn or iHeartRadio.
- On-Demand Content: Refresh any archived shows or segments.
11. Merchandise Stores
- Online Shops: Update product images featuring the logo.
- Third-Party Retailers: Provide new branding assets.
12. Content Management Systems and Tools
- CMS Dashboards: Update logos in backend systems if customized.
- Analytics Tools: Refresh any branded dashboards or reports.
13. Online Forums and Communities
- Community Profiles: Update on platforms like Reddit or industry-specific forums.
- Discussion Threads: Refresh any pinned posts or resources.
14. Cloud Services and Collaboration Tools
- File Sharing Services: Update avatars or profile images on Dropbox, Google Drive.
- Project Management Tools: Refresh logos in tools like Slack, Trello, or Asana.
15. Digital Signage and In-Store Displays
- In-Studio Displays: Update any screens that may be visible during live streams.
- Partner Locations: Provide updated content for any digital displays featuring your brand.
Useful Tips
- Some of these online locations might take a few days for the change to be visible, so be sure to check back with those.
- Use tools like Brand24 or Mention to find where your old logo might still be appearing online.
- Set up Google Alerts for your brand name to catch outdated references.
Wrapping Up
Rebranding your radio station used to be for mainly for bumper stickers and ads that we placed around town. Today, you want that new logo to be everywhere your audience is online. By meticulously updating your online presence and paying attention to the details, you’ll ensure a smooth transition that revitalizes your brand without confusing your loyal listeners.
We want to help your radio station grow and succeed online. That journey starts with an amazing website that keeps visitors coming back often. Reach out to us to start your path to online success, or schedule an appointment to see our tools in action.