Use AI to Transform On-Air Content into Online Gold

One of the biggest frustrations radio stations face is providing their audience with fresh content for their website.  When you already wear multiple hats to do great radio, focusing on the website can be overlooked due to the time required.  Most get stuck simply by coming up with something riveting to post online.  The key is taking that engaging on-air content that you’re already creating and leveraging AI to spin it into great online content.  After a while of doing this, you’ll start doing things with the intent of repurposing them later.

We’re in the middle of adding new functionality to our “AI Content Helper Pro” extension, and in this process, I’m thinking to myself, “How can AI, in general, be used to help someone produce more online content quickly?”  I wish I had AI to assist me in writing the daily blog posts we were forced to create when I was at Clear Channel back in the day.  You can use any one of the myriad of AI platforms to repurpose existing content, driving traffic to your websites to enhance listener engagement. Here’s a big list of ways AI can help your radio station do more with the content you’re already producing.

1. Expand Short Segments into In-Depth Articles

Search engines love longer-form content articles, and they give higher scores to those that are.  So, use AI to make your short segments longer articles.  Here are some examples.

• Newscasts: Use AI to take a 30-second local news update and expand it into a detailed news article or blog post, complete with added context, background, and quotes.
• Weather Reports: Turn a simple weather forecast into a “Weekend Weather Guide” featuring suggestions for outdoor activities or events tailored to the weather.
• Traffic Reports: Create a “Weekly Traffic Tips” article summarizing common congestion points and alternate routes.

2. Generate Event Roundups and Guides

• Local Event Spotlights: Feed event details into AI and have it craft detailed blog posts about upcoming events, such as festivals, concerts, or charity runs.
• Holiday Content: Use AI to write holiday-specific posts like “Top Thanksgiving Events in [Your City]” or “Best Spots to Watch July 4th Fireworks.”

3. Extend Interview Content

• Interview Summaries: Convert on-air interviews into blog posts summarizing key takeaways.
• Pull Quotes: Use AI to extract the most compelling quotes for social media posts.
• Create FAQs: Turn interviews into a Q&A format for online audiences.

4. Build Evergreen Content from Music Programming

• Behind-the-Scenes Stories: Use AI to write about the history of a song, artist, or genre featured on the station.
• “This week in” Posts: Have AI take a look back in time and provide an article based on the music history of the given week.
• Countdown Playlists: Create a blog post or social media post summarizing countdowns like “Top 10 Hits of the Week” or “Throwback Thursday Classics.”
• Music Trivia Posts: Turn fun facts shared on-air into engaging trivia blog posts or quizzes for listeners.

5. Repurpose Contest and Giveaway Content

• Contest Recaps: Use AI to write blog posts detailing winners, prizes, and highlights from recent contests.
• Promotional Content: Generate engaging promotional text for upcoming contests, including detailed “How to Enter” guides.

6. Enhance Local Business Spotlights

• Advertiser Content: If a station features local businesses on-air, AI can help write feature articles or promotional blog posts that highlight the business.
• Dining Guides: Use on-air discussions about local restaurants to craft a “Best Eats in Town” guide.

7. Turn Listener Engagement into Content

• Social Media Comments: Ask AI to analyze listener comments and create a blog post on trending topics.
• Poll Results: Convert poll responses into engaging posts, such as “What [Your City] Thinks About [Topic].”
• Listener Stories: Turn user-submitted stories into blog features.

8. Generate Social Media Content

• Post Summaries: Summarize on-air segments into bite-sized social media posts or threads.
• Carousel Posts: Use AI to turn longer pieces, like event guides or playlists, into visually engaging carousel posts.
• Hashtag Suggestions: Generate trending hashtags for events or promotions.

9. Create Podcast Show Notes and Transcripts

• Detailed Notes: Use AI to summarize podcast episodes into professional show notes for the website.
• Keyword Optimization: Generate SEO-friendly summaries to boost podcast discoverability.
• Full Transcripts: Provide searchable transcripts for listeners.

10. Turn Content into Visuals

• Infographics: Use AI to summarize complex topics into infographics (e.g., “Top 5 Weekend Events” or “How to Enter Our Contest”).
• AI-Generated Images: Pair blog posts with custom AI-generated visuals to enhance engagement.

11. Create FAQ Pages

• Programming FAQs: Turn listener questions into FAQ sections for your website.
• Event FAQs: Use AI to generate detailed “Everything You Need to Know About [Event]” pages.

12. Automate Daily Content Creation

• Horoscopes: Generate daily horoscopes for your website or social media.
• Word of the Day: Use AI to create a daily “Word of the Day” or trivia post.
• Daily Affirmations: Provide daily inspirational quotes or affirmations.

13. Enrich Sports Coverage

• Game Recaps: Use AI to expand brief sports updates into full recaps with player stats and highlights.
• Player Spotlights: Turn player interviews into feature articles.

14. Translate Content into Multiple Languages

Use AI to translate on-air content into multiple languages, reaching a broader audience.

Conclusion

AI tools like ChatGPT and our new “AI Content Helper Pro” can be game changers for your radio station website. They can amplify your existing on-air content and make it work harder for you online without taking too much time. By using these tools creatively, you can grow your online audience, strengthen your local presence, and offer more value to advertisers. Start small—pick one or two ideas from this list and experiment. The results might surprise you!