As we wind down 2024, we’re looking back at the best episodes of 2024. If you haven’t, please go back and check out our previous episodes. This is one of our favorites. According to our analytics, it was one of yours as well.
Today, we’ll be talking with Melissa Boswell Townsend, the owner and General Manager of Boswell Media in Kosciusko, MS. Born into radio, Melissa is a fourth-generation broadcaster, following her father, grandfather, and great-grandfather. A graduate of Mississippi State University, Melissa and her husband Drew have four children and a son-in-law.
Melissa shares the importance of a radio station website to the daily operations of a station and discusses how Boswell Media’s websites, BreezyNews.com and Kicks96News.com, have become essential elements of their business. She dives into the journey of starting their digital presence back in 2000, the significance of local content for driving traffic, and the creative ways they monetize their websites.
Additionally, Melissa provides actionable insights for radio professionals looking to successfully launch and maintain their station websites even with limited resources. The episode emphasizes the symbiotic relationship between radio content and a robust digital presence, affirming the necessity of adapting to digital trends for wider audience reach and increased revenue.
We want to help your radio station grow and succeed online. That journey starts with an amazing website that keeps visitors coming back often. Reach out to us to start your path to online success, or schedule an appointment to see our tools in action.