Generating Revenue from Display Ad Networks

Today we’re talking about Display Ad Networks that can help you generate passive income you’re your radio station website.  Ideally, you have a team of sellers that are excited to sell your website on the street, but if you have great content to offer and having trouble in that department, these Ad Networks can help your website generate revenue while your team gets up to speed.

Don’t expect to make a lot of money from Ad Networks.  You’ll likely never get the money you would receive selling the ad spaces yourself.  These can serve to supplement the revenue you’re already generating.

What Are Ad Networks?

For all intents and purposes, ad networks work as a mediator to introduce the right impression to the right buyer.  Inside an ad network, you’re either an advertiser looking to advertise on a wide network of websites or you’re a publisher wanting those ads on your site to generate revenue.

Ad networks generally payout in one of two ways…  CPM or CPC.

CPM – Cost Per Thousand Impressions
CPC – Cost Per Click

Nothing needs to be sold on the website they’re going to.  You don’t make a commission or anything like that.  Very simply, you get paid with a click or a view.  Different ad networks have different parameters, and most payout when either event happens.

Content is Crucial

Most of the best ad networks only cater to big traffic websites.  Think 500K visitors per day big.  Don’t let that discourage you though.  There are plenty of ad networks you can plug into some with no minimum visitors BUT getting these networks to pay off depends on content – frequently updated content that attracts visitors on a daily basis.  If your website has little or no visitors and the plan is to keep things that way, then an ad network isn’t going to help.  These networks pay for traffic.  And that won’t happen without fresh content.

Whenever we talk about monetizing websites, the first name that pops up in mind is Google AdSense.  It is, after all, the world’s largest ad network.  There’s lots of training on Youtube to get the most out of Adsense.  We’ve seen a few sites generate hundreds of dollars per month from Google Adsense.  There might be some initial drawbacks though.

– Your website must be well established.  Adsense will deny new websites.
– Your website must be updated regularly with fresh content, meaning that you could be dropped from the platform for importing content.

In this episode, we’ll run down five alternative banner ad networks to Google Adsense.  This isn’t a top-five list, but it’s five networks that we’ve found with no minimum traffic requirements, and they should let you get started generating revenue as soon as possible. serves ads from Yahoo! Bing contextual ad network, which comprises a large pool of national and local advertisers. This ensures a 100% fill rate across all verticals and ad formats. Some of’s publishers include Forbes, Elle, Reuters, Cosmopolitan, and CNN.

The ad network supports standard IAB ad sizes and has access to high-quality ads from all major DSPs. Moreover, supports display units desktop interstitial, in-content native, contextual ads, and mobile docked ads.


It offers all the best-performing ad formats for both web and mobile monetization, including pop-under, native ads, push notifications, and banners. They have a number of tools and features that help publishers monetize their traffic more effectively. Their ad placement technology bypasses ad blockers as well.

Publishers can expect flexible payment terms, real-time stats, and great support.


PropellerAds supports typical banner ads sizes and in-banner video ad formats. If the ads are positioned strategically, publishers can expect CPMs as much as $1-2 for US inventory.

They have 70,000 active campaigns worldwide and perform manual checks to remove all unsafe and suspicious advertisers, thereby ensuring high ad quality. Moreover, publishers get the benefit of a 100% monetized inventory, in-time payouts, a personal account manager, and detailed real-time reporting.  You can get paid on autopilot too with payouts every Thursday.


HillTopAds is a great ad network for publishers running medium- or high-traffic websites. They are popular for their anti-ad blocker technology to help publishers save the revenue often lost due to ad blockers deployed by users.

Their modern yet simple interface is easy for both intermediate and experienced publishers. And, the ad network allows publishers to submit more than one website for monetization.


AdMaven has been called the best pop-under ad network for publishers. The network also supports mainstream display ads including banner, lightbox, and slider ads. They serve hundreds of millions of ad impressions in about 200 countries.

The bandwidth of their reach and impression gives advertisers a wide range of options to explore geotargeting. Their well-constructed and structured real-time bidding system also help in precise targeting.

Currently, AdMaven has a publisher base of 25,000 who are monetizing their sites with them.

The five alternatives to Adsense are just the tip of the iceberg.  Do a search for “Best Ad Networks for Publishers” and you’ll find hundreds more.  That’s great because it means that every publisher can find their ideal solution. Just pay close attention to their requirements.  Some do not allow imported content.  Some specify requiring a minimum of unique visitors per day, etc.

The right ad network can help your radio station monetize your content and fill in the holes left open by your sales team.  Again, it all starts with content and visitors.

I hope these tips help you.  If they do, we’d love to hear about it. Reach out to us.

Jim Sherwood serves as the chief creative, brand strategist, lead developer, meticulous project manager, and station collaborator for all Skyrocket Radio sites and projects. Jim is a 30+ year radio veteran with a resume spanning several small, medium, and large markets including roles as Digital Content Manager, Program Director, Production Manager, and Morning Show Host.