Jim Sherwood, Author at Skyrocket Radio

Adjusting the Mindset About Your Station Website

Today we want to talk about your mindset regarding your radio station website. Why do you have a website for your radio station? Is it simply to have a place to direct people to listen online? Is it because you know every business should... Read More.

Cluttered Homepages, E-Mails, and Goals with Seth Resler

Are you providing adequate calls to action on your website homepage to get visitors to act on what you want them to? Are you collecting e-mail addresses so you can better communicate with your listeners on a consistent basis? This week, we're talking homepages,... Read More.

Five Reasons Your Station Should Be Podcasting

The podcasting audience continues to grow, and its reinvigorating audio listening and advertising. An Edison Research study shows that over half of all Americans have listened to a podcast, and one-third have listened in the last week. 41% of... Read More.

How Data Helps your Radio Station and Website with Corey Elliott

Having good information about your market can help you make decisions now, tomorrow, and into the future. Today, we’ll talk with one of the leading experts in small to... Read More.

Quick Tips: Pro Images, Security and Knowing Your Website

Today, we're introducing a new periodic feature of quick tips. These five tips might not demand a full blog post or podcast episode but are very good to know. 1.... Read More.

Website Cache Explained: How it Makes Your Site Faster

Cache is a term coined back in 1967 by IBM System Journal’s editor Lyle R. Johnson. It works on a simple principle: providing temporary storage for computed content to be accessed later. It acts as a memory bank, making... Read More.

Create Banner Ads that Get Results

Banner ads are everywhere because they’re an affordable, measurable, and effective way to increase brand awareness. For radio stations wanting to make any revenue online, they are essential. We... Read More.

Owning Small Business Saturday

Small Business Saturday, observed on the last Saturday of November, was created by American Express during the 2010 recession to encourage people to Shop Small and bring more holiday shopping to small businesses. It gained significant traction in 2011... Read More.

15 Website Mistakes that Cost Visitors and Revenue

Our podcast and blog aim to help you and your station generate more visitors and revenue. So, it's only fitting that we list out several website mistakes that could cost you both. 1. Outdated/No Website Strategy What’s the goal of... Read More.

October is Cybersecurity Awareness Month

Since 2004, October has been celebrated as Cybersecurity Awareness Month, previously called National Cybersecurity Awareness Month. Now in its 19th year, Cybersecurity Awareness Month is a collaborative effort between government and industry to raise cybersecurity awareness nationwide and... Read More.

Using Contests to Boost Your Website Traffic

Contests have always been synonymous with radio stations. My first time on the radio was when I was the correct caller to win a Lee Greenwood cassette in high school. Picking it up was my first visit to a... Read More.

Inform Visitors with Emergency Information Pages

This week, hurricane Ian ripped through Florida and up the east coast. Before the storm, a few stations asked us to help quickly create an emergency information page so they could refer to them on-air and... Read More.