Jim Sherwood, Author at Skyrocket Radio

Incorporating Local Sports Content & Building New Brands

Local sports programming can be a huge revenue generator. Airing play-by-plays on Friday nights is nothing new, but a growing number of stations are using apps and websites to expand their coverage. Even adding a local sports digital component isn’t... Read More.

Improving the Speed of Your Radio Station Website

In this episode, we’re talking about ways to make your radio station website faster and how speed can impact visitors and revenue. Countless research papers and benchmarks prove that optimizing your website speed is one of the most affordable and... Read More.

Finding Great Content for your Radio Station Website

This week we're talking about developing a content plan for your station website. The key to return visitors is compelling content (just like your radio station), so program your website as you would your radio station. Use external RSS feeds... Read More.

Adjusting Your Mindset and Programming Your Content

In this episode, we want you to adjust your mindset on how you feel about your website and we’re going to talk about the two very tip-top things you need to do to make your website better. This podcast is... Read More.

Are you Promoting these Advertising Opportunities on your Station Website?

Too many radio station managers think they are limited by the number of advertising opportunities on their websites. In fact, the opportunities that exist are nearly limitless. Please take some time to review your station website noting all of the possible opportunities... Read More.

Why You Shouldn’t Host Audio and Video on Your Radio Station Website

One of the concerns we field with new radio station clients is our unwillingness to host their audio and video files on our server. Hosting is all the same thing and everything works like Facebook, right? Actually, no. Far from it. If you were to... Read More.

Is Your Website ADA/WCAG Compliant?

A few weeks ago I received an e-mail from a station General Manager asking if his website was ADA compliant. We have very high coding standards, so I was intrigued by the question and did some research. Chances are that you did not know... Read More.

Tools to Crop and Resize Images Online without Photoshop

It is human nature to be attracted to visuals. If you are considering an information website for your radio station or group, then images are a must-have. Images are more memorable than simple text. They also quickly grab attention, increase clicks, reduce bounce rates,... Read More.

Additional Marketing Services Your Radio Station Should Be Providing

With so much marketing expertise, professional staff, extensive knowledge, and the capability to create powerful marketing messages, it just makes sense for radio stations to offer marketing services to clients outside the traditional radio ad. When you can do this, it gives businesses the... Read More.

10 Reasons to Refresh your Radio Station Website Design

Your radio station website should go leaps and bounds beyond a place to display the "Listen Live" button. It has the potential to be your most valuable marketing asset and a revenue-generating machine. The design of your website, in particular, has a significant impact... Read More.

Weatherology Powers Our Website Weather

We are excited to announce that our official weather information provider is Weatherology. Skyrocket Radio has always offered a custom weather solution that did not depend on third-party coding to display weather information. We believe radio stations should be able to... Read More.

Phishing Scam: Beware of Fake Email Claiming Image Copyright Infringement

We have received several reports of a malicious website visitor filling out contact forms on our station websites from a person named "Mel" claiming your website is using their images and that you must "delete them NOW". Do NOT click on the link... Read More.