Jim Sherwood, Author at Skyrocket Radio

Protecting Your Radio Station’s Digital Assets After You Die

Several years ago, as we were launching a radio station affiliate website, we discovered that neither the station nor the station owner owned the domain name they were using. The owner, who wasn’t very tech-savvy, knew a good friend... Read More.

Integrating Local Discounts Offers and Rewards with GetintheLoop

Promoting local discount deals, coupons and special rewards on your radio station website is a great way to bring back visitors on a daily (or even hourly) basis.Today we talk with Matt Crowell, the CEO of GetintheLoop. GetintheLoop is... Read More.

Adding Video to Your Sports Broadcasts

Adding video to your local sports broadcasts can take your game to the next level. Today we interview Gabe Edney with Paragon Sports TV. They can help your station... Read More.

We Interview Cool Radio Streaming

Being a small company, we love partnering with other small companies. Skyrocket Radio recently presented at a broadcasters convention in Alabama and got a chance to talk with Tom Dobrez, the owner and CEO of Cool Radio Streaming.Cool Radio... Read More.

The Importance of Optimizing Website Images

The speed that your radio station website loads matters – maybe more than you realize. Overall, we have grown increasingly impatient with the amount of time we’re willing to wait for things to load. In fact, many studies show... Read More.

Charging Subscriptions for Website and Streaming Content

You and your team work hard to generate great content for your radio station website. You have listeners coming back day after day and you have the stats to show it. You may think to yourself, “Why don’t we... Read More.

Content Ideas for No-Staff Radio Stations

We’ve always said that the best radio station websites out there killing it with revenue are the ones killing it with content. We’re talking about fresh new content added daily which is shared with newsletter subscribers and social media... Read More.

Migrating From Universal Analytics to Google Analytics 4

One of my new year’s resolutions this year was to get more familiar with Google Analytics. If you are not as familiar with Google Analytics, now is the perfect... Read More.

Promoting Your Website On-Air and on Social Media Properly

Sadly, I find that more and more stations are not properly promoting their websites as they should. If you treat your website(s) as a separate radio station(s) that you can generate traffic and revenue from, then it only makes... Read More.

Stop Promoting Social Media Channels on Your Website

You read that headline correctly, but please don’t get me wrong. I am a big advocate that every radio station should be on whatever social media platforms their listeners are on so they can engage with them there and... Read More.

Removing Old Content to Help Your Website Grow

This week we got a call from a station asking if their news posts could be set to automatically expire after a certain day and time. For example, you post a local news story about a new farmer’s market... Read More.

5 Things to Check Often in Google Analytics

If you’re in a rated market, you’re likely checking the ratings each month to determine how well your radio station is performing. Google Analytics is a free tool to help you tell how well your website... Read More.

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