This week, we’re introducing a new feature called “Speed Tips” —a new, short-format version of the podcast focused on quick, actionable ideas to improve your station’s digital presence.
This week, let’s talk about your “Advertise With Us” page. If a local business owner clicks that link, they’re already interested. But too many of these pages show a generic form or an email address with no real pitch.
Here’s how to fix that:
- Start with a sentence or two about why advertising on your station works. Mention reach, engagement, or success stories.
- Add a clear, friendly call-to-action like “Let’s talk. Fill out this quick form and we’ll follow up within a day.”
- Use real photos, audio from successful campaigns, or a short video if you can. Build trust.
- Promote this page throughout your site—not just in the footer. Add it to your main menu, homepage, or even your audio player.
Your website should be working 24/7 to bring in new advertisers. This page is key. And when a potential client lands on this page, give them proof that they’ve already made one good decision about promoting their business and their next one is contacting you.
We want to help your radio station grow and succeed online. That journey starts with an amazing website that keeps visitors coming back often. Reach out to us to start your path to online success, or schedule an appointment to see our tools in action.