Jim Sherwood, Author at Skyrocket Radio

Amplifying Your Radio Station’s Brand Identity Online

In our competitive world, establishing a unique and compelling brand identity is not just a luxury—it's a necessity. It's the difference between being just another frequency on the dial and being a beloved source of entertainment,... Read More.

Repurposing On-Air Content for Digital Engagement

If you visit the websites and social media channels of major market radio stations and the bigger talent working there, you’ll notice a pattern of re-purposing what they do on-air. The most successful radio stations and talent do not... Read More.

Improve Your Website User Experience to Increase Visitors

Online platforms like our websites and mobile apps have become the primary means of accessing information and entertainment for so many people. So, we, as radio stations, must recognize the significance of providing an exceptional user... Read More.

4 Ways to Harness AI for Amazing Website Content

One of the biggest hurdles radio station operators face is content creation. They do not have someone to create the content. Or, the content person is so bogged down with other duties that they don’t have time to... Read More.

7 Ways to Optimize Your Newsletter Signup for Maximum Subscribers

An E-mail newsletter remains a valuable tool for radio stations to connect with their audience, promote shows and listening, and drive engagement with your station website. However, getting people... Read More.

Banner Ad Design Best Practices & Pitfalls to Avoid

Banner ads are still a great way for your clients to promote their business or product. Let's create a compelling and impactful banner ad that captures attention, communicates your... Read More.

Effective Station Website Promotion

Radio is a business of information and promotion. The rest falls into one of those two categories when we're not playing music. It’s typical to hear sweepers and personalities promoting the benefits of the radio station, like “The most music,” “The top country hits... Read More.

It’s Time for a Website Health Check!

I have an annual physical coming up in the next week or so, and that got me thinking about how often we should be performing website health checks. A website health check is a routine checkup to ensure it... Read More.

What Features are Most Important in Your Radio Station Mobile App?

Just as having an active radio station website is a great way to keep visitors engaged and connect to your radio station(s), the same can be said for mobile apps. With radio stations facing fierce competition from

Should You Import RSS Content?

Several radio station affiliates have asked if importing RSS content would benefit their websites. I always answer, “What content are you providing now?” Because it’s essential to know how much you will be relying on the RSS content you’ll... Read More.

Getting An Alexa Streaming Skill Just Got Easier

Last year we told you about an easy way to get an Alexa Streaming Skill for your radio stations. You'll still need a free developer account, but now they've made the onboarding process much easier. Check out their launch blog... Read More.

Single Website or Multiple Station Websites?

If you own or manage several radio stations, you may wonder whether combining their websites into one or keeping them separate is better. Both options have pros and cons; the best choice depends... Read More.