If you visit the websites and social media channels of major market radio stations and the bigger talent working there, you’ll notice a pattern of re-purposing what they do on-air. The most successful radio stations and talent do not... Read More.
An E-mail newsletter remains a valuable tool for radio stations to connect with their audience, promote shows and listening, and drive engagement with your station website. However, getting people... Read More.
Banner ads are still a great way for your clients to promote their business or product. Let's create a compelling and impactful banner ad that captures attention, communicates your... Read More.
Radio is a business of information and promotion. The rest falls into one of those two categories when we're not playing music. It’s typical to hear sweepers and personalities promoting the benefits of the radio station, like “The most music,” “The top country hits... Read More.
I have an annual physical coming up in the next week or so, and that got me thinking about how often we should be performing website health checks. A website health check is a routine checkup to ensure it... Read More.
Several radio station affiliates have asked if importing RSS content would benefit their websites. I always answer, “What content are you providing now?” Because it’s essential to know how much you will be relying on the RSS content you’ll... Read More.