Have you ever searched for your radio station online? What search terms did you use to find it? The station name, slogan, or the call letters, perhaps? If you did, you were probably overjoyed to find it at or near the top of the... Read More.
A website is an essential tool for every radio station to reach and connect with its audience. And there are still station owners that think, “That’s it. We have a website. The box is checked. We’re done.” However, it is not enough to have... Read More.
Content author bios are seldom discussed but they can get important and the content game goes on. With the rise of automated-generated content, it’s becoming more difficult to determine whether the information you’re consuming was written by an algorithm or an actual person who... Read More.
I’ve been eager to introduce you to today’s special guest. Elizabeth Pampalone is a Marketing Minimalist, Award Winning International Speaker, and Podcaster. She’s developed proven formulas that help her clients create
Sponsored content, advertorials, branded content, or native advertising: they are all a type of paid advertising where an advertiser works with a publisher to promote their content, service or product. Unlike traditional ads, sponsored content appears more organic as it looks like ordinary... Read More.
An e-mail newsletter is a simple and effective way for radio stations to stay connected with their audience, build community, and promote their events and promotions. If you’re not collecting e-mail addresses and reaching out to these subscribers regularly, lean in.
This week we received a phone call from a client saying they received an image copyright claim notice claiming they owed thousands of dollars for an image that appeared on their station website. That got me to thinking about what kinds of people are... Read More.
Today, we’ll cover the top five web-related skills your team members need to know for your station website to be successful. Our radio station websites are far from populating themselves with artificial intelligence (AI). So, people must populate news and blog posts, events, contests,... Read More.