Jim Sherwood, Author at Skyrocket Radio

Selling Your Radio Station Website

The single most often asked question we get is "how much should we sell website ads for". The answer is always the same - "It depends. Every market is different." There are many factors to consider when putting a price on website advertising.... Read More.

Does Your Website Generate Substantial Return on Investment?

A website is an essential tool for every radio station to reach and connect with its audience. And there are still station owners that think, “That’s it. We have a website. The box is checked. We’re done.” However, it is not enough to have... Read More.

How Author Bios Can Help Engagement & SEO

Content author bios are seldom discussed but they can get important and the content game goes on. With the rise of automated-generated content, it’s becoming more difficult to determine whether the information you’re consuming was written by an algorithm or an actual person who... Read More.

How Image Standardization Ensures More Return Visitors

Image standardization refers to the practice of using a set of guidelines to ensure images provide a consistent user experience, enhance website accessibility, and improve the website's search engine optimization. Standardization also helps to improve the overall quality of the... Read More.

How a Website Usability Test Can Help You Generate More Revenue

I’ve been eager to introduce you to today’s special guest. Elizabeth Pampalone is a Marketing Minimalist, Award Winning International Speaker, and Podcaster. She’s developed proven formulas that help her clients create

Benefits and Pitfalls of Incorporating Sponsored Content

Sponsored content, advertorials, branded content, or native advertising: they are all a type of paid advertising where an advertiser works with a publisher to promote their content, service or product. Unlike traditional ads, sponsored content appears more organic as it looks like ordinary... Read More.

Why All Radio Stations Need a Privacy Policy Page

Do you take online contest information or regular contact form entries on your station or company website? The information you accept is likely protected under certain digital privacy laws, so a privacy policy is very important. Website privacy rights protect the personal information you collect... Read More.

20 Web Design Stats to Guide Your Online Marketing Strategy This Year

I happened across this infographic recently that is definitely worth sharing. There are still too many "bad websites" out there and their owners are oblivious to the detrimental effects on their bottom line. Are you looking for ways to improve your online marketing... Read More.

Protecting Your Station Website from Image Copyright Claims

This week we received a phone call from a client saying they received an image copyright claim notice claiming they owed thousands of dollars for an image that appeared on their station website. That got me to thinking about what kinds of people are... Read More.

The Top Five Website-Related Skills Your Team Needs to Know

Today, we’ll cover the top five web-related skills your team members need to know for your station website to be successful. Our radio station websites are far from populating themselves with artificial intelligence (AI). So, people must populate news and blog posts, events, contests,... Read More.

Nine Resolutions to Boost Your Radio Station Website in 2023

Happy new year! Do you have any goals to kick off the new year? Today we want to cover some recommended new years resolutions that you should have for your radio station website. 1. Devote More Resources to Your Station Website Your station website should equal... Read More.