Jim Sherwood, Author at Skyrocket Radio

Two Must-Have Objectives for Your Radio Station’s Website

Radio stations must extend their presence beyond the airwaves to survive in the coming years. While our listeners have seemingly endless options that pull at their focus, so do we as radio station operators. We have streaming, social... Read More.

Which is Better? “Advertise with Us” Page or Entire Website?

Most of our time here is devoted to getting more visitors to your station’s website so you can show advertisers great numbers to capture more of their budgets. A... Read More.

Images are the Key to Unlocking Higher Website Engagement

You’ve likely heard of or even know a broadcaster burned by the image copyright police. Someone on their team copied an image from a Google search... Read More.

Why Investing in a Radio Station Website is Still Relevant

Today’s modern radio station can be anywhere from a streaming service, social media platform, voice-enabled device, and mobile app. Some might question the relevance of the radio station website. However, dismissing the need for a comprehensive and interactive website... Read More.

Leveraging AI to Craft Engaging Evergreen Content

One of the best ways to keep audiences engaged with and consistently visiting your radio station website is through evergreen content. And now, creating that content has gotten much easier with the help of Artificial... Read More.

The Importance of Radio Personality Pages

Radio station websites have significantly transformed over the last 10-15 years. Today, it’s vitally important to offer all kinds of content to keep visitors returning, like local news, events,... Read More.

Pushing the Boundaries of Your Radio Station Website Content

For many of us, we’re in the “radio business” - providing extraordinary experiences whenever someone tunes in to our radio station. Unfortunately, this focused mentality can lead us to not put as much emphasis on the digital face of... Read More.

Sure Signs That You Need a Website Redesign

If you believe in “if it’s not broke, don’t fix it,” you’ll be correct most of the time. However, when it comes to your station website, if it’s been three years or more since you’ve had a redesign, it... Read More.

Blogging for Radio: A Powerful Tool for Engagement and Growth

Blogging is writing and publishing content on a website covering various topics, from personal experiences and how-to guides to expert industry insights and opinion pieces. Daily blogging was once required of all Clear Channel/iHeart air personalities, and I didn’t know... Read More.

Weighing the Downsides of External Content & Widgets

External content and widgets can allow radio station website owners to enhance the functionality and interactivity of their websites. From social media widgets to embedding videos, reviews, and sports scores, external content and widgets can truly transform a website. However,... Read More.

Where Are My Tweets? Twitter Drops Embedding and API Access

Many radio stations that depend on Twitter's widgets and API to display their tweets on their websites were dismayed this week as Twitter disabled their access. In a process that started in February, Twitter has now disabled the... Read More.