There’s a new way to enable people to play your radio station directly on Alexa without having to write a single line of code. Thanks to the Alexa Radio Skills Kit, radio stations no longer have to... Read More.
Periodically, we’ll talk to station owners and digital content directors about the great things happening in their market and with their websites. It’s fitting that we kick off the first one of these segments with Johnny Boswell, owner of Boswell Media in Kosciusko, Mississippi... Read More.
We’ve always preached here to do all you can to drive traffic back to the website where you can... Read More.
Every year at this time it’s customary to look back on the previous year and examine things you could... Read More.
Before you sit down to make your list of website goals, you need to know why your site exists. Please don’t say, “because everyone including my competitor does” or “for better branding”. Neither of those is the proper response.... Read More.
I recently had a conversation with a local sales manager who works for a national group and asked him how they were doing at selling their station websites. I was blown away by his response, “We don’t unless someone... Read More.
Back in 2019 radio’s digital ad revenue topped $1 billion for the first time and now totals more than 20% of radio’s overall revenue. So, are you making the most of your digital footprint to be part of that... Read More.
In this episode, we’re talking about ways to make your radio station website faster and how speed can impact visitors and revenue. Countless research papers and benchmarks prove that optimizing your website speed is one of the most affordable and... Read More.
This week we're talking about developing a content plan for your station website. The key to return visitors is compelling content (just like your radio station), so program your website as you would your radio station. Use external RSS feeds... Read More.
Too many radio station managers think they are limited by the number of advertising opportunities on their websites. In fact, the opportunities that exist are nearly limitless. Please take some time to review your station website noting all of the possible opportunities... Read More.
One of the concerns we field with new radio station clients is our unwillingness to host their audio and video files on our server. Hosting is all the same thing and everything works like Facebook, right? Actually, no. Far from it. If you were to... Read More.