Radio Station Website Spotlight: Boswell Media

Periodically, we’ll talk to station owners and digital content directors about the great things happening in their market and with their websites.  It’s fitting that we kick off the first one of these segments with Johnny Boswell, owner of Boswell Media in Kosciusko, Mississippi... Read More.

Defining Your Radio Station Website Goals

Before you sit down to make your list of website goals, you need to know why your site exists. Please don’t say, “because everyone including my competitor does” or “for better branding”. Neither of those is the proper response.... Read More.

Improving the Speed of Your Radio Station Website

In this episode, we’re talking about ways to make your radio station website faster and how speed can impact visitors and revenue.Countless research papers and benchmarks prove that optimizing your website speed is one of the most affordable and... Read More.

Finding Great Content for your Radio Station Website

This week we're talking about developing a content plan for your station website.The key to return visitors is compelling content (just like your radio station), so program your website as you would your radio station.  Use external RSS feeds... Read More.