station Archives - Page 4 of 4

Defining Your Radio Station Website Goals

Before you sit down to make your list of website goals, you need to know why your site exists. Please don’t say, “because everyone including my competitor does” or “for better branding”. Neither of those is the proper response.... Read More.

Why Is My Radio Station Website Not Getting Any Traffic or Sales?

I recently had a conversation with a local sales manager who works for a national group and asked him how they were doing at selling their station websites. I was blown away by his response, “We don’t unless someone... Read More.

Improving the Speed of Your Radio Station Website

In this episode, we’re talking about ways to make your radio station website faster and how speed can impact visitors and revenue. Countless research papers and benchmarks prove that optimizing your website speed is one of the most affordable and... Read More.

Finding Great Content for your Radio Station Website

This week we're talking about developing a content plan for your station website. The key to return visitors is compelling content (just like your radio station), so program your website as you would your radio station. Use external RSS feeds... Read More.

Are you Promoting these Advertising Opportunities on your Station Website?

Too many radio station managers think they are limited by the number of advertising opportunities on their websites. In fact, the opportunities that exist are nearly limitless. Please take some time to review your station website noting all of the possible opportunities... Read More.

Why You Shouldn’t Host Audio and Video on Your Radio Station Website

One of the concerns we field with new radio station clients is our unwillingness to host their audio and video files on our server. Hosting is all the same thing and everything works like Facebook, right? Actually, no. Far from it. If you were to... Read More.

Additional Marketing Services Your Radio Station Should Be Providing

With so much marketing expertise, professional staff, extensive knowledge, and the capability to create powerful marketing messages, it just makes sense for radio stations to offer marketing services to clients outside the traditional radio ad. When you can do this, it gives businesses the... Read More.

10 Reasons to Refresh your Radio Station Website Design

Your radio station website should go leaps and bounds beyond a place to display the "Listen Live" button. It has the potential to be your most valuable marketing asset and a revenue-generating machine. The design of your website, in particular, has a significant impact... Read More.

Does Your Station Have a Digital Inventory List?

Ad inventory is the total amount of space that any publisher of content has available for advertisements at any given time. If you operate a radio station, surely your sales manager maintains a list like this showing all available commercials in each daypart as... Read More.

5 Ways to Speed Up Your Radio Station Website

Countless research papers and benchmarks prove that optimizing your website speed is one of the most affordable and highest ROI providing investments you can make in your radio station website. Here at Skyrocket Radio, we do all we can at the server and CMS... Read More.

What does the GDPR mean for my US radio station website?

What the heck is GDPR? GDPR stands for General Data Protection Regulation. It’s basically a privacy law from the European Union that went into effect on May 25, 2018 pertaining to ALL websites (whether you are big or small). It affects everyone that does ANY sort of... Read More.