How Data Helps your Radio Station and Website with Corey Elliott

Having good information about your market can help you make decisions now, tomorrow, and into the future. Today, we’ll talk with one of the leading experts in small to medium size business data and get his insight into how it can transform how you do business in the future. Today, we have Corey Elliott from Borrell Associates.

If you haven’t seen or heard Corey online, then you’ve likely seen his work in the various charts they publish. He leads Borrell Associates’ ongoing surveys of local marketers — the largest survey of small to medium businesses in the U.S. — and the company’s expansive database of local advertising and marketing expenditures. He’s the co-host of the Local Marketing Trends podcast and hosts a biweekly video program, Corey’s Local Market Minute, on YouTube.

Jim Sherwood serves as the chief creative, brand strategist, lead developer, meticulous project manager, and station collaborator for all Skyrocket Radio sites and projects. Jim is a 30+ year radio veteran with a resume spanning several small, medium, and large markets including roles as Digital Content Manager, Program Director, Production Manager, and Morning Show Host.