station Archives - Page 2 of 4

Ensure Your Radio Station Can Be Found By These Search Terms

Have you ever searched for your radio station online? What search terms did you use to find it? The station name, slogan, or the call letters, perhaps? If you did, you were probably overjoyed to find it at or near the top of the... Read More.

Selling Your Radio Station Website

The single most often asked question we get is "how much should we sell website ads for". The answer is always the same - "It depends. Every market is different." There are many factors to consider when putting a price on website advertising.... Read More.

Protecting Your Station Website from Image Copyright Claims

This week we received a phone call from a client saying they received an image copyright claim notice claiming they owed thousands of dollars for an image that appeared on their station website. That got me to thinking about what kinds of people are... Read More.

Nine Resolutions to Boost Your Radio Station Website in 2023

Happy new year! Do you have any goals to kick off the new year? Today we want to cover some recommended new years resolutions that you should have for your radio station website. 1. Devote More Resources to Your Station Website Your station website should equal... Read More.

Adjusting the Mindset About Your Station Website

Today we want to talk about your mindset regarding your radio station website. Why do you have a website for your radio station? Is it simply to have a place to direct people to listen online? Is it because you know every business should... Read More.

Five Reasons Your Station Should Be Podcasting

The podcasting audience continues to grow, and its reinvigorating audio listening and advertising. An Edison Research study shows that over half of all Americans have listened to a podcast, and one-third have listened in the last week. 41% of... Read More.

How Data Helps your Radio Station and Website with Corey Elliott

Having good information about your market can help you make decisions now, tomorrow, and into the future. Today, we’ll talk with one of the leading experts in small to... Read More.

Copyright and Your Radio Station Website

Let's talk about copyright on the web. We've all heard radio stations getting in trouble for using copyrighted images. So, I hope we know that it's never ok to grab images that you or the radio station do not... Read More.

Why Your Radio Station Needs a Digital Content Manager

I recently received an e-mail from a station owner asking what the title of their digital point person should be. And it’s great they are asking this question because... Read More.

Preventing Cyber Attacks on Your Radio Station Website

Cyber attacks can scar us. You're more likely to view security differently if you’ve ever been hacked or had your identity stolen online. For those of us who haven't,... Read More.

Is Your Radio Station Website a Destination or Disappointment?

Obviously, my passion is radio station websites. I spend a lot of time navigating radio station websites all over the world and consider their efficacy from both a marketing and user perspective. I’m often surprised by odd navigational choices,... Read More.

The Best Way to Add Video to Your Radio Station Website

There are a few different methods to display videos on your website. Today, we’ll discuss how to do it whether you’re on WordPress or not. We’ll also cover embedding video from a third-party service like Youtube and Vimeo versus... Read More.