station Archives - Skyrocket Radio

Why Investing in a Radio Station Website is Still Relevant

Today’s modern radio station can be anywhere from a streaming service, social media platform, voice-enabled device, and mobile app. Some might question the relevance of the radio station website. However, dismissing the need for a comprehensive and interactive website... Read More.

Pushing the Boundaries of Your Radio Station Website Content

For many of us, we’re in the “radio business” - providing extraordinary experiences whenever someone tunes in to our radio station. Unfortunately, this focused mentality can lead us to not put as much emphasis on the digital face of... Read More.

Effective Station Website Promotion

Radio is a business of information and promotion. The rest falls into one of those two categories when we're not playing music. It’s typical to hear sweepers and personalities promoting the benefits of the radio station, like “The most music,” “The top country hits... Read More.

What Features are Most Important in Your Radio Station Mobile App?

Just as having an active radio station website is a great way to keep visitors engaged and connect to your radio station(s), the same can be said for mobile apps. With radio stations facing fierce competition from

Single Website or Multiple Station Websites?

If you own or manage several radio stations, you may wonder whether combining their websites into one or keeping them separate is better. Both options have pros and cons; the best choice depends... Read More.

Ensure Your Radio Station Can Be Found By These Search Terms

Have you ever searched for your radio station online? What search terms did you use to find it? The station name, slogan, or the call letters, perhaps? If you did, you were probably overjoyed to find it at or near the top of the... Read More.

Selling Your Radio Station Website

The single most often asked question we get is "how much should we sell website ads for". The answer is always the same - "It depends. Every market is different." There are many factors to consider when putting a price on website advertising.... Read More.

Protecting Your Station Website from Image Copyright Claims

This week we received a phone call from a client saying they received an image copyright claim notice claiming they owed thousands of dollars for an image that appeared on their station website. That got me to thinking about what kinds of people are... Read More.

Nine Resolutions to Boost Your Radio Station Website in 2023

Happy new year! Do you have any goals to kick off the new year? Today we want to cover some recommended new years resolutions that you should have for your radio station website. 1. Devote More Resources to Your Station Website Your station website should equal... Read More.

Adjusting the Mindset About Your Station Website

Today we want to talk about your mindset regarding your radio station website. Why do you have a website for your radio station? Is it simply to have a place to direct people to listen online? Is it because you know every business should... Read More.

Five Reasons Your Station Should Be Podcasting

The podcasting audience continues to grow, and its reinvigorating audio listening and advertising. An Edison Research study shows that over half of all Americans have listened to a podcast, and one-third have listened in the last week. 41% of... Read More.