Your radio station website should go leaps and bounds beyond a place to display the "Listen Live" button. It has the potential to be your most valuable marketing asset and a revenue-generating machine. The design of your website, in particular, has a significant impact... Read More.
Ad inventory is the total amount of space that any publisher of content has available for advertisements at any given time. If you operate a radio station, surely your sales manager maintains a list like this showing all available commercials in each daypart as... Read More.
Countless research papers and benchmarks prove that optimizing your website speed is one of the most affordable and highest ROI providing investments you can make in your radio station website. Here at Skyrocket Radio, we do all we can at the server and CMS... Read More.
What the heck is GDPR? GDPR stands for General Data Protection Regulation. It’s basically a privacy law from the European Union that went into effect on May 25, 2018 pertaining to ALL websites (whether you are big or small). It affects everyone that does ANY sort of... Read More.
Over the past few years, we have received several requests for popup ads, auto-playing video ads and large takeover banners that fill the page. We’ve always urged our station affiliates against displaying these types of banner ads simply because we don’t like seeing them... Read More.
Every radio station owner has the same questions, "Why is our site(s) not getting traffic?" and "Why is it so difficult to sell ads on our station website?". While one question has to do with visitors and another with advertisers, in fact the solution... Read More.
Every year at this time it’s customary to look back on the previous year and examine things you could be doing better. Let’s focus on your online visitors window to your station – your website. Hopefully you have some goals in mind for 2018... Read More.
With so many channels available for brand promotion, like social media, TV, podcasting, etc, it can be easy for stations to lose consistency in their messaging and design, especially if different people are updating these channels. This makes it confusing for potential (and even... Read More.
There's no doubt that our world is more connected than ever. This means that your station's online brand is just as important as it is on-air. Your website and social media channels provide your listeners with destinations to further connect and interact with your... Read More.
It's often more difficult to find just the right (free/or cheap) photo image to match your radio station promotion or news article. And, going out and shooting something yourself might not be an option. An alternative is creating something yourself from scratch. You can... Read More.
Using your radio station website as a revenue stream should be a no-brainer, however many radio station websites are still a simple link to a streaming page. Radio station owners with this mentality are missing out on a tremendous amount of sponsorship opportunities and... Read More.
Despite diverging opinions surrounding banner ads, they are still are a popular form of advertising. Some are very good and some are absolutely horrible. Some instantly make you want to click but most are simply annoying. Bad positioning, amateur ad design and too much... Read More.