What Features are Most Important in Your Radio Station Mobile App?

Just as having an active radio station website is a great way to keep visitors engaged and connect to your radio station(s), the same can be said for mobile apps.  With radio stations facing fierce competition from streaming services, an app can not only attract new listeners but also keep audiences better engaged and connected to the station.

One of the primary benefits of a radio station app is the ability to quickly stream the station live, no matter where the listener is located. This is especially useful for people who are constantly on the move, such as commuters, travelers, and busy professionals.  A dedicated app could offer additional listening options such as podcasts and live video streaming, giving users more choices and control.

CarPlay and Android Auto integration would allow listeners to easily access and control the station’s streaming through the car’s built-in display and controls. This enhances the listening experience and makes it more convenient for the audience to tune in and interact with the station while driving.

Another significant advantage of a radio station app is the ability to engage with the station in real-time with features such as live chat and song requests.  This can make listeners feel more connected to the station and the air personalities.

An app can also be an effective tool for promoting the station’s events and sponsors, such as concert tickets, merchandise, and special offers.  Push notifications can inform listeners of upcoming events and promotions, increasing the likelihood of attending events or buying merchandise. Additionally, the app can serve as a valuable platform for sponsors to advertise their products and services, creating more revenue opportunities.

Apps can also provide valuable analytics data by tracking listener engagement, usage, and behavior.  Live streaming, interaction, promotion, and analytics, are features that can help radio stations attract new listeners, engage existing ones, and stay competitive.

Please Help With Mobile App Research

If the skies were the limit, what would your radio station mobile app wish list include?  We know streaming is important, so it is not listed.

Do not check “5” on everything in the following form.  Everyone wants “the works” but truthfully, most only use a fraction of the functionality that comes with a given product.  For example, “Open Mic” is where listeners send audio files to the station.  If there’s nobody at the station to accept these files, then it’s likely a feature you will not actively use.  So, give that a low rating.  Please examine each feature and judge how much you and your team would actually use it every day.