Improving your Station’s Online Content Strategy

With any business, you want to exceed the milestones you set last year and years prior.  Your online marketing and content strategy should always be evolving as well.  The online world offers unlimited ways to meet your audience wherever they are.  Once you operate a... Read More.

Content Marketing for Radio

There are still folks in the radio industry that look at having a radio station website only as a means of streaming their signal.  Unfortunately, with this kind of website, nobody is going to find your streaming link by doing a Google search for "(your town)... Read More.

Building Authority On-Air and Online

Building Air Talent Authority In nearly any radio market you visit, there's that one air personality that's known for something.  If you mention "radio" and "news" or "weather" in the same sentence here in Jackson, MS, you'll no doubt hear the name Randy Bell.  In... Read More.

Add Video Streaming to Your Station’s Twitter Strategy

Have you heard of Meerkat or Periscope?  Meerkat and Periscope are rival apps that allow you to live stream video from your smartphone to your Twitter followers.  It’s predicted to be a great way to generate engagement with followers and further build your Twitter... Read More.

Video Ads

Online video is growing faster than most other advertising formats and mediums.  According to estimates, video ad revenue will increase at a three-year compound annual growth rate of 19.5% through 2016.  That's faster than any other medium other than mobile.  And much faster than... Read More.