Improving your Station’s Online Content Strategy

With any business, you want to exceed the milestones you set last year and years prior.  Your online marketing and content strategy should always be evolving as well.  The online world offers unlimited ways to meet your audience wherever they are.  Once you operate a... Read More.

Free Stock Photos for Your Station Articles

One of the most difficult things you can do as a online content creator is to marry a great photo with your copy.  Most often times the image is what gets the reader's attention.  We’ve grown accustomed to seeing crappy stock images of people... Read More.

Overcoming Radio’s Fear of Digital

Why a Fear of Digital? Here at Skyrocket Radio, we believe every radio station requires a website to maintain and enhance it's relevance within the community it serves.  Nevertheless, some stations still have a fear of digital and cultivating an online audience.  Ask... Read More.

Building Authority On-Air and Online

Building Air Talent Authority In nearly any radio market you visit, there's that one air personality that's known for something.  If you mention "radio" and "news" or "weather" in the same sentence here in Jackson, MS, you'll no doubt hear the name Randy Bell.  In... Read More.

Why a Radio Station Website is Vital

Running your radio station is not easy.  Your to-do-list is guaranteed to never end.  With all this being said, you cannot afford to use this as an excuse to take short cuts when it comes to having online visibility.  Your station website needs to display... Read More.

Hyperlocalize Your Radio Station Online

What is "hyperlocal" and how can your station benefit from it?  Here are a few excerpts of the definition as explained on Wikipedia... "Hyperlocal connotes information oriented around a well-defined community with its primary focus directed toward the concerns of the... Read More.