What does the GDPR mean for my US radio station website?

What the heck is GDPR? GDPR stands for General Data Protection Regulation. It’s basically a privacy law from the European Union that went into effect on May 25, 2018 pertaining to ALL websites (whether you are big or small). It affects everyone that does ANY sort of... Read More.

February Promotion Ideas

February is a month full of promotional opportunities for your radio station. Whether your listeners are into football, films or cars flying around a race track, you have lots of opportunities to grab their attention.  Here are just a few.  Just be sure that any... Read More.

Content Marketing for Radio

There are still folks in the radio industry that look at having a radio station website only as a means of streaming their signal.  Unfortunately, with this kind of website, nobody is going to find your streaming link by doing a Google search for "(your town)... Read More.

4 Advertising Trends for 2016 You Need to Know

Being in radio, we know first hand how effective our product is for advertisers.  However, it's good to know what else is likely to be hot in 2016 so that you can steal a march on your local/regional competitors.  We can use these methods... Read More.

5 Tools to Send Amazing Newsletters

By far, the e-mail inbox is the best place to market your station to listeners and advertisers.  Letting your listeners know about upcoming station events and contests via e-mail newsletters will skyrocket your engagement.  Don't let your newsletters be heavy with client messages.  This... Read More.