With so much marketing expertise, professional staff, extensive knowledge, and the capability to create powerful marketing messages, it just makes sense for radio stations to offer marketing services to clients outside the traditional radio ad. When you can do this, it gives businesses the... Read More.
What the heck is GDPR? GDPR stands for General Data Protection Regulation. It’s basically a privacy law from the European Union that went into effect on May 25, 2018 pertaining to ALL websites (whether you are big or small). It affects everyone that does ANY sort of... Read More.
Every radio station owner has the same questions, "Why is our site(s) not getting traffic?" and "Why is it so difficult to sell ads on our station website?". While one question has to do with visitors and another with advertisers, in fact the solution... Read More.
February is a month full of promotional opportunities for your radio station. Whether your listeners are into football, films or cars flying around a race track, you have lots of opportunities to grab their attention. Here are just a few. Just be sure that any... Read More.
There are still folks in the radio industry that look at having a radio station website only as a means of streaming their signal. Unfortunately, with this kind of website, nobody is going to find your streaming link by doing a Google search for "(your town)... Read More.
Being in radio, we know first hand how effective our product is for advertisers. However, it's good to know what else is likely to be hot in 2016 so that you can steal a march on your local/regional competitors. We can use these methods... Read More.
By far, the e-mail inbox is the best place to market your station to listeners and advertisers. Letting your listeners know about upcoming station events and contests via e-mail newsletters will skyrocket your engagement. Don't let your newsletters be heavy with client messages. This... Read More.