radio Archives - Page 4 of 5

Get a Free Alexa Skill for your Radio Station Stream

There’s a new way to enable people to play your radio station directly on Alexa without having to write a single line of code. Thanks to the Alexa Radio Skills Kit, radio stations no longer have to... Read More.

Radio Station Website Spotlight: Boswell Media

Periodically, we’ll talk to station owners and digital content directors about the great things happening in their market and with their websites. It’s fitting that we kick off the first one of these segments with Johnny Boswell, owner of Boswell Media in Kosciusko, Mississippi... Read More.

Differences Between the Radio Station Website Getting 20K Visitors/Day Versus 100 Visitors/Day

Creating Effective Radio Station Newsletters

We’ve always preached here to do all you can to drive traffic back to the website where you can... Read More.

New Year Resolutions for your Radio Station Website

Every year at this time it’s customary to look back on the previous year and examine things you could... Read More.

Defining Your Radio Station Website Goals

Before you sit down to make your list of website goals, you need to know why your site exists. Please don’t say, “because everyone including my competitor does” or “for better branding”. Neither of those is the proper response.... Read More.

Why Is My Radio Station Website Not Getting Any Traffic or Sales?

I recently had a conversation with a local sales manager who works for a national group and asked him how they were doing at selling their station websites. I was blown away by his response, “We don’t unless someone... Read More.

Improving the Speed of Your Radio Station Website

In this episode, we’re talking about ways to make your radio station website faster and how speed can impact visitors and revenue. Countless research papers and benchmarks prove that optimizing your website speed is one of the most affordable and... Read More.

Finding Great Content for your Radio Station Website

This week we're talking about developing a content plan for your station website. The key to return visitors is compelling content (just like your radio station), so program your website as you would your radio station. Use external RSS feeds... Read More.

Why You Shouldn’t Host Audio and Video on Your Radio Station Website

One of the concerns we field with new radio station clients is our unwillingness to host their audio and video files on our server. Hosting is all the same thing and everything works like Facebook, right? Actually, no. Far from it. If you were to... Read More.

Additional Marketing Services Your Radio Station Should Be Providing

With so much marketing expertise, professional staff, extensive knowledge, and the capability to create powerful marketing messages, it just makes sense for radio stations to offer marketing services to clients outside the traditional radio ad. When you can do this, it gives businesses the... Read More.

10 Reasons to Refresh your Radio Station Website Design

Your radio station website should go leaps and bounds beyond a place to display the "Listen Live" button. It has the potential to be your most valuable marketing asset and a revenue-generating machine. The design of your website, in particular, has a significant impact... Read More.