Many radio stations, and other businesses in general, greatly underestimate just how much emphasis people place on good design as a factor when they decide to trust their business or not. There's a study entitled "Trust and Mistrust of Online Health Sites". While this study targeted... Read More.
One of the fundamental keys for smaller market stations succeeding online is a change in mindset. You no longer operate a radio station - you operate a media outlet. Online must be thought of as an extension of your radio station. It's not separate... Read More.