Every radio station owner has the same questions, "Why is our site(s) not getting traffic?" and "Why is it so difficult to sell ads on our station website?". While one question has to do with visitors and another with advertisers, in fact the solution... Read More.
Every year at this time it’s customary to look back on the previous year and examine things you could be doing better. Let’s focus on your online visitors window to your station – your website. Hopefully you have some goals in mind for 2018... Read More.
With so many channels available for brand promotion, like social media, TV, podcasting, etc, it can be easy for stations to lose consistency in their messaging and design, especially if different people are updating these channels. This makes it confusing for potential (and even... Read More.
Are you about to start a new social media marketing strategy for your radio station? If so, your team needs to know the basics from finding the right time to post to using the correct image sizes. There are lots of tools to save... Read More.
Gone are the days where just having a station website was good enough. Even today, so many radio stations maintain the mindset that as long as they "have something online" they are in the game. Unfortunately, that's just not true. Sure your website may... Read More.
Want to learn how search engine optimization (SEO) works in the time it takes to finish a cola? Here are the basics you need to know: from how a search engine works, to important SEO for your website and what changes you can... Read More.
You've got your station website up and going and now you're wanting to bring traffic to it. One of the best ways is to put it out there on social media channels that your audience is visiting. But unless you use social media personally,... Read More.
Social media is often used for personal expression; to show special interests, proud moments, something informative, and personal statements. Social media accounts allow us to be an extension of who were are on the radio. While it can be tempting to tell everyone everything, air... Read More.
Everyone is looking to generate more social media traffic. It's all about drawing traffic back to your station website where you can monetize it. More social traffic obviously means more clicks back to your website. The words you use in your social media headlines can... Read More.
Today companies can have literally have tens, hundreds or even thousands of advocates to benefit from. Who are these advocates? The employees! Empowering employees to share on behalf of the organization can provide extensive reach for positive company remarks. And for this, we're not just talking... Read More.