Being a radio personality is much different than it was just 10 years ago. In the past, the hardest part of your day was the hour or two of show prep. Show prep is still very important. But today you need to do much... Read More.
Despite diverging opinions surrounding banner ads, they are still are a popular form of advertising. Some are very good and some are absolutely horrible. Some instantly make you want to click but most are simply annoying. Bad positioning, amateur ad design and too much... Read More.
It's a new year so time to start thinking how you can up the ratings and revenue. Radio revenue, buzz and awareness are hinged on great content including contests, promos and stunts. When cleverly thought out, these don't have to cost much. The key... Read More.
Skyrocket Radio websites come with a custom banner ad management system that is perfect for scheduling and displaying local client banner ads. We have also included the ability for you to add third party banner ad networks. These are similar to "national spots" in... Read More.
One of the most difficult things you can do as a online content creator is to marry a great photo with your copy. Most often times the image is what gets the reader's attention. We’ve grown accustomed to seeing crappy stock images of people... Read More.
Why a Fear of Digital? Here at Skyrocket Radio, we believe every radio station requires a website to maintain and enhance it's relevance within the community it serves. Nevertheless, some stations still have a fear of digital and cultivating an online audience. Ask... Read More.
There are still folks in the radio industry that look at having a radio station website only as a means of streaming their signal. Unfortunately, with this kind of website, nobody is going to find your streaming link by doing a Google search for "(your town)... Read More.
Over the past month or two, I've been spending a great deal of time going from state to state visiting every radio station website I can find. It's quite a big task. In my online travels, I've seen some remarkable things being done and it's easy to... Read More.
Building Air Talent Authority In nearly any radio market you visit, there's that one air personality that's known for something. If you mention "radio" and "news" or "weather" in the same sentence here in Jackson, MS, you'll no doubt hear the name Randy Bell. In... Read More.
Running your radio station is not easy. Your to-do-list is guaranteed to never end. With all this being said, you cannot afford to use this as an excuse to take short cuts when it comes to having online visibility. Your station website needs to display... Read More.
Banner ads are one of the best forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable and effective way to increase brand awareness. In your market you'll be tasked with taking client copy from... Read More.