In this episode, we want you to adjust your mindset on how you feel about your website and we’re going to talk about the two very tip-top things you need to do to make your website better.
Too many radio station managers think they are limited by the number of advertising opportunities on their websites. In fact, the opportunities that exist are nearly limitless. Please take some time to review your station website noting all of the possible opportunities... Read More.
One of the concerns we field with new radio station clients is our unwillingness to host their audio and video files on our server. Hosting is all the same thing and everything works like Facebook, right? Actually, no. Far from it. If you were to... Read More.
A few weeks ago I received an e-mail from a station General Manager asking if his website was ADA compliant. We have very high coding standards, so I was intrigued by the question and did some research. Chances are that you did not know... Read More.
It is human nature to be attracted to visuals. If you are considering an information website for your radio station or group, then images are a must-have. Images are more memorable than simple text. They also quickly grab attention, increase clicks, reduce bounce rates,... Read More.
With so much marketing expertise, professional staff, extensive knowledge, and the capability to create powerful marketing messages, it just makes sense for radio stations to offer marketing services to clients outside the traditional radio ad. When you can do this, it gives businesses the... Read More.
Your radio station website should go leaps and bounds beyond a place to display the "Listen Live" button. It has the potential to be your most valuable marketing asset and a revenue-generating machine. The design of your website, in particular, has a significant impact... Read More.
We have received several reports of a malicious website visitor filling out contact forms on our station websites from a person named "Mel" claiming your website is using their images and that you must "delete them NOW". Do NOT click on the link... Read More.
Everyone is looking to cut costs as they carve their path to a successful business. With so much emphasis on social media channels, you might ask yourself, “Do we really need a website?” The answer is a resounding "yes"! Your radio station website should be... Read More.
Thinking about jumping into the pool of podcasting? Awesome! We believe every radio station in every market, no matter how small, should be owning a podcast of some kind. The possibilities are limitless. A question we get often is "do you include podcasting in your... Read More.
Ad inventory is the total amount of space that any publisher of content has available for advertisements at any given time. If you operate a radio station, surely your sales manager maintains a list like this showing all available commercials in each daypart as... Read More.