Are Websites Still Worth the Investment?

Everyone is looking to cut costs as they carve their path to a successful business.  With so much emphasis on social media channels, you might ask yourself, “Do we really need a website?” The answer is a resounding "yes"! Your radio station website should be... Read More.

Choosing a Dedicated Podcast Service

Thinking about jumping into the pool of podcasting?  Awesome!  We believe every radio station in every market, no matter how small, should be owning a podcast of some kind.  The possibilities are limitless. A question we get often is "do you include podcasting in your... Read More.

Does Your Station Have a Digital Inventory List?

Ad inventory is the total amount of space that any publisher of content has available for advertisements at any given time.  If you operate a radio station, surely your sales manager maintains a list like this showing all available commercials in each daypart as... Read More.

5 Ways to Speed Up Your Radio Station Website

Countless research papers and benchmarks prove that optimizing your website speed is one of the most affordable and highest ROI providing investments you can make in your radio station website.  Here at Skyrocket Radio, we do all we can at the server and CMS... Read More.

What does the GDPR mean for my US radio station website?

What the heck is GDPR? GDPR stands for General Data Protection Regulation. It’s basically a privacy law from the European Union that went into effect on May 25, 2018 pertaining to ALL websites (whether you are big or small). It affects everyone that does ANY sort of... Read More.

Will Google Remove Your Station Banner Ads?

Over the past few years, we have received several requests for popup ads, auto-playing video ads and large takeover banners that fill the page.  We’ve always urged our station affiliates against displaying these types of banner ads simply because we don’t like seeing them... Read More.

Radio Station Website Resolutions

Every year at this time it’s customary to look back on the previous year and examine things you could be doing better.  Let’s focus on your online visitors window to your station – your website.  Hopefully you have some goals in mind for 2018... Read More.

Consistency in Your Station Branding is Important

With so many channels available for brand promotion, like social media, TV, podcasting, etc, it can be easy for stations to lose consistency in their messaging and design, especially if different people are updating these channels.  This makes it confusing for potential (and even... Read More.

Radio Station Website Best Practices

There's no doubt that our world is more connected than ever. This means that your station's online brand is just as important as it is on-air.  Your website and social media channels provide your listeners with destinations to further connect and interact with your... Read More.

Improving your Station’s Online Content Strategy

With any business, you want to exceed the milestones you set last year and years prior.  Your online marketing and content strategy should always be evolving as well.  The online world offers unlimited ways to meet your audience wherever they are.  Once you operate a... Read More.