This is the time of year when managers start looking at ways to advance in the new year. If podcasting is on your New Year’s resolution list, one of the quickest ways to get started is to repurpose your regular newscasts.
A podcast allows your station’s daily news content to appear on your website automatically, show up on listeners’ smart speakers, and give advertisers a new sponsorship opportunity—all without much additional work. That’s exactly what BreezyNews.com is doing.
Every morning, their newsroom uploads their newscast as the latest episode of their podcast. A sidebar media player on their homepage is always updated with the most recent episode. No manual website uploads. No digging through widgets. The news just appears.
And here’s the kicker: they’re using a free podcasting platform to do it. Spotify for Creators is a free podcast platform that we’ve been on for years. Throughout our 211 episodes, we have not paid anything.
Why This Works So Well
This setup has a handful of clear advantages:
Automatic Website Updates: Once the latest newscast is uploaded to the podcast platform, an embedded player on the website using the RSS feed from the podcast automatically updates to reflect the newest episode. No need to log into the site or manually update anything.
Multi-Platform Reach: By turning the newscast into a podcast, it becomes available not only on your website, but also across nearly all podcast apps, smart speakers, and in-car entertainment systems.
Built-In Analytics: Podcast platforms like Spotify for Creators offer robust analytics. Now you can see how many times your newscast is actually being played—and that data is powerful when you’re pitching new sponsorships or renewing current ones.
Listener Convenience: Your audience can listen on demand, whenever and wherever they want. If they miss it at the top of the hour – no problem – catch it online. No rewinding a stream to find the news segment.
New Revenue Opportunities: Daily news podcasts create new inventory for sponsorships. With consistent delivery and measurable plays, they’re attractive to local advertisers.
But What About Uploading?
In most podcasting platforms, your news team doesn’t even need to touch the website. They just upload the audio, write a quick title or description, and save. That’s it. The platform handles the rest. This workflow is a huge win for small teams.
A No-Brainer Strategy
If you’re already producing a newscast each day, this is a no-brainer way to get more traction from your newscasts. The best part is that you’re 90% of the way there right now. You’re not creating something new. You’re turning something you already do into:
- Fresh, daily website updates
- A listener-friendly audio archive
- A multi-platform distribution tool
- A more valuable sponsorship product
If you want to start podcasting in the new year, take a cue from BreezyNews.com. Repurposing your newscasts is a great way to get into podcasting with very little effort, and the return is too good to pass up.
What else are you already doing that could also be turned into sponsorable podcasts? Local news podcasts can be the starting point.
We want to help your radio station grow and succeed online. That journey starts with an amazing website that keeps visitors coming back often. Reach out to us to start your path to online success, or schedule an appointment to see our tools in action.